Moody, Alabama

From cattle crossing to boomtown

Story by Paul South
Photos by Wallace Bromberg Jr.

Moody Realtor Paula Krafft grew up in nearby Leeds and has a vivid, fond childhood memory of the city when it was literally a no-stoplight town.

“We used to come through Moody on the way to the lake,” Krafft said, recalling family vacations on Logan Martin. “There was no stoplight, no stop sign. The only thing that stopped the traffic was a couple of times during the day, cattle would cross the road.”

The cows wouldn’t recognize their old stomping ground today.

Moody is one of the fastest growing cities in Alabama. According to 2016 population estimates released by the U.S. Census Bureau, Moody is the 14th fastest growing city in Alabama. Estimated growth – compared to 2010 census data – is 1,097, nearly 10 percent. Average household income exceeds the national average.

At its heart, Moody’s growth can be attributed to the old real estate mantra: Location. Location. Location. With Interstate 20 and US 411 bisecting the city, as well as proximity to Birmingham (15 minutes from downtown) and the Honda plant in Lincoln (20 minutes in the opposite direction), Moody’s geography is key.

Add to the equation, good schools, low crime, a mixed economy of industry, retail and agriculture, and available land and infrastructure for family-friendly residential development, and you have a formula for success.

Moody’s history also tells a story of a city with an independent streak. North Carolinians, led by Epps Moody, began settling in the area in 1820. During the Civil War, according to Mattie Lou Teague Crowe’s History of St. Clair County, the majority of citizens, non-slaveowners, were pro-Union. Some locals were forcibly conscripted into the Confederate army, but deserted and fought on the Union side.

In the post-war period, Moody rapidly grew and was home to a gristmill and other retail establishments, a harbinger of its present-day economy. Today, because of its proximity to Birmingham and Interstate 20, Moody has experienced population and rapid economic growth, St. Clair County Economic Development Authority Executive Director Don Smith said.

 Retail has helped spark the boom. Well-known chains like Love’s Travel Stop and the regional grocer Publix, along with locally-owned concerns like Carpenetti’s Pizza, have made a difference in Moody’s bottom line.

“It absolutely makes a difference,” said Mayor Joe Lee. “The presence of one travel center here (Love’s) changed the way we do business.”

He added: “With the Love’s Travel Center coming here, we were able to tear down and revitalize a shopping center and bring Publix in; without the travel center, we wouldn’t have been able to lose that shopping center for a year while we rebuilt it.”

Growth came rapidly to Moody, Lee said, in part because of rezoning. Younger families have gravitated to the town, and the median household income is $59,000, Lee said.

Another economic driver is the proximity to the Talladega Superspeedway and Barber Motorsports Park. Moody’s hotel rooms – some 200 – fill up quickly for race weekends at the two tracks, said Andrea Machen, executive director of the Moody Chamber of Commerce.

“We’re kind of unique because we’re sandwiched in between Barber Motorsports on one side and the Honda plant and Talladega Superspeedway on the other.. Barber generates a lot of tax revenue for the city.”

A comparison of the city budget from 1992, when Lee became mayor until today is jaw-dropping.

“When I became mayor, the budget was about $900,000,” Lee said. “Today, it’s close to $11 million. It goes back to location you know; everybody wants to locate close to I-20.”

The mayor sees the growth firsthand with every new day.

“When I first moved here in 1978, there were four acres and no one around me,” Lee said. “Now I have 600 neighbors.”

Safe City

That bottom-line population and revenue growth has meant improved infrastructure for the city, meaning better fire, police and EMS protection and better parks and recreation. But with seven new subdivisions online in Moody, keeping pace with that growth is hard work.”

“That’s the biggest challenge,” Lee said. “The biggest difficulty is providing the services and staying up with the growth.”

Moody leaders are paying attention not only to the numbers, but how the city grows, with ordinances governing signage, construction standards and the like.

Growth has also impacted emergency services. The Moody Fire Department is in the process of buying a new fire truck and down the road, building a new fire station.

Chief Joe Nobles said that these improvements in the fire service may lead to a higher fire protection rating, which means lower insurance premiums for home and business owners. The size of the fire department was only two people on a shift only a decade ago. That number has doubled and there are 11 part-time firefighters available to serve. Medical response service has also grown.

“We’re trying to keep up with the growth,” Nobles said. “Hopefully, in the next couple of years we can add another station and increase personnel.”

The department offers CPR and first aid classes. The department has also placed three AEDs (Automatic Electronic Defibrillators, two at the park and one at the civic center) to respond to cardiac episodes at those popular venues.

From a law enforcement perspective, Police Chief Thomas Hunt pointed to Moody’s ranking as one of Alabama’s 10 safest cities in each of the last three years. Though the growth has meant more calls, the actual crime remains unchanged. It all goes back to Moody, its values and its people, Hunt said.

“One thing I always tell our guys is to treat people the way you would want to be treated,” Hunt said.

Over the past three years, the police department has conducted a Citizens Police Academy, aimed at maintaining positive relationships between law enforcement and the community it serves. The department is also active in developing relationships with Moody’s schools and their students

Recreation reigns

In recreation, Moody was one of the first communities in Alabama to build a Miracle League field, opening the door to playing baseball to special needs children and adults of all ages. Parks and Recreation Director Mike Staggs said that while finding space is a concern, increased population means increased participation in recreation programs. That translates to opportunities to grow revenue. A new civic center opened last fall.

“We’re able to provide our citizens with more space and more opportunities,” Staggs said. Directly, some 1,200 residents participate in programs ranging from flag football to adult softball. During peak soccer and football seasons, some 3,200 people are in the park.

The new civic center has also boosted youth basketball from about 125 participants to more than 200. Fitness classes – yoga, jazzercise, etc. – anticipated 800 participants in the first year. But more than 1,200 have registered for classes. There’s also state of the art cardio facilities.

For the future, walking trails, bike trails, Frisbee golf and other sports may be part of recreation offerings, Staggs said.

“With the growth we’ve experienced in the last couple of years, we’re getting citizens that are expecting particular services we haven’t offered in the past,” Staggs said. “They look for those hiking trails and Frisbee golf, things we hadn’t considered several years ago. We always need more athletic fields, but we want to be sensitive to what everybody else wants.”

He added, “It’s not just little boys and little girls playing baseball and softball anymore. People want a variety of options. That’s something we’re sensitive to.”

A new library is also part of the landscape.

Moody’s allure: A town for all

Along with the draw from nearby auto racing, Moody also attracts big crowds for annual events, like Oktoberfest in the fall, fireworks in July, a spring car show and the Christmas parade each December.

When visitors come to Moody, Chamber Executive Director Andrea Machen said, she wants there to be a “wow factor,” as they arrive.

Another city leader who wants to see more people fall in love with the town is Mayor Pro Tempore Linda Crowe. She was elected to the council in 1996 and mayor pro tem in 2003.

“We try to accommodate the citizens of Moody,” she said. “We strive to do that.”

A lifelong resident of Moody, Crowe has seen it move from an agricultural area to a multi-use municipality.

“My thing is planning and zoning,” she said. “We want to do that as best we can and then keep up with the growth.”

 Widening US 411 is pivotal to managing the growth, Crowe said. The towns of Moody, Odenville and Margaret are like pearls on the asphalt strand on the roadway that can see traffic tie-ups, especially during the school year.

“I just don’t want to see it become another (US) 280,” she said. “But it’s going to be another five years before we can get that done. “She added, “You’ve got to get your traffic flowing. If people are stopped, they’re not going to be happy.”

Like Machen, she wants to see more retail and restaurants.

Family is the touchstone that kept Crowe in her hometown. She taught government and economics at Moody High. Except for a few years in Washington, D.C., while her husband was in the military, Moody has always been home.

“We’re growing, but it’s still that small-town feel,” she said. “That’s what makes Moody click.”

When tragedy strikes, like when Moody Police Officer Keith Turner was killed in the line of duty, or when tornadoes struck in 2011, people come together.

“That’s what makes our town great. People just came and said, ‘What can I do?’”

 In the last century in neighboring Birmingham, four large buildings occupied the four corners at the intersection of First Avenue and 20th Street, earning it the nickname of “The Heaviest Corner in the World.”

Today, at the four corners that bound Moody Crossroads, there is a stoplight. And while it may not be a ‘heavy” corner with impressive brick and mortar buildings, Moody’s main intersection speaks volumes about its heart and spirit.

Don Smith illustrated the point, using the old Moody Crossroads.

“At the heart of their community, they have city hall, fire and police protection, he said. “In another quadrant, they have an incredible sports park with baseball, football and soccer fields … and one of the first and only “Miracle League” fields in the state. You also have small business, Carpenetti’s and a hair salon (on another quadrant). Then on another quadrant you have a church, The Gathering Place.”

He added, “If you look at (Moody) just at those four corners, it really speaks about the strength and the heart of the community: Families and children, small business, city government, police and fire protection and the church.”

Expanding LakeLife

Stickers, clothing, websites and more

Partners by Design Inc., a Pell City-based multimedia marketing company in historic downtown, has expanded its LakeLife brand with new products, an online store and retail outlets.

It started out as a way to promote Logan Martin Lake, and we did so with our website, loganmartinlakelife.com, and social media accounts. That led to the sale of vinyl, die-cut stickers, T-shirts, caps, visors and boat totes bearing our registered logo designed by Graham Hadley, our vice president for the Creative Division,” said Partners President and CEO Carol Pappas. “And more products are planned,” she added.

“We quickly saw that LakeLife, in general, is a way of life to promote as well, and we continue to build that brand on our newly launched national site, thelakelife.net,” she said, which includes information on Alabama lakes and a blog written by Pappas called LakeLife 24/7. Coincidentally, the site’s Twitter handle is lakelife247, and its Facebook page is at LakeLife.

The national site also features LakeLife Cooking, an online store, photos and other lake-related information and links, and content continues to be a work in progress. “We invite the LakeLife community – no matter where it is – to submit photos to be featured on the site,” Pappas said.

“In the meantime, Logan Martin LakeLife, continues to grow with our stickers, apparel and accessories selling well,” Pappas said. Logan Martin LakeLife products may be found in St. Clair County at Magnolia’s Gift Shop in Cropwell, The Dam Store and Country Store at Dam Road near Logan Martin Dam. In Talladega County, find them at Griffin’s Laser Engraving and in Jefferson, stickers are being sold at Rocky Ridge Hardware in Vestavia.

Logan Martin LakeLife products also are on sale in our online store at loganmartinlakelife.com, where Neely Henry stickers are also for sale. “St. Clair is blessed with two lakes,” Pappas said, “and we are hoping to expand our footprint with more Neely Henry products as well.”

Partners by Design was founded in St. Clair County in 2009 by Pappas and began official operation in 2010. Her colleagues at the time, Hadley and Brandon Wynn, have since become shareholders and partners in the organization. Wynn is vice president of Online Services for the company.

In addition to the LakeLife brand, Partners publishes Discover, The Essence of St. Clair Magazine, Chamber magazines for Leeds and Moody, Mosaic Magazine for Alabama Humanities Foundation, produces brochures, newletters, enewsletters, designs and rebuilds websites, and offers graphic design, advertising, communications consulting and photography services.

Find us online at loganmartinlakelife.com and thelakelife.net and on Facebook

Rocket Man

Hydroflying comes to Logan Martin

Story by Carol Pappas
Photos by Susan Wall

Jeremy Deason soars a good 40 feet in the air above Logan Martin Lake, and passersby can’t help but take notice. After all, his hydroflight is something to behold.

He is perfecting his hobby of hydroflying on a FlyBoard, which involves a personal watercraft he controls remotely with an 80-foot hose attached to it, propelling pressurized water through it to a pair of boots equipped with jet nozzles.

The nozzle provides the thrust. And Jeremy’s strong pair of ankles does the rest. “Holding yourself up is all in the ankles,” he explained. “It’s all within a couple of inches,” he said.  “You can either do it or you can’t. It’s not a middle kind of thing.”

Jeremy can definitely do it. He moves through the water at first, with only head and shoulders showing as the jetted water propels him. “It pushes you through the water like a boat in front of the SeaDoo.” Then, it’s up, up and away, with the pressurized water streaking beneath him like an aircraft or rocket’s contrail.

Constantly in motion, he goes straight up, darts to the left and circles to the right while the unmanned personal watercraft weaves in the water below him.

The pressure is enough to propel him 40 feet in the air. It’s also enough to provide the “dolphin dive,” where Deason dives headlong through the water as much as eight feet, emerging seconds later with head up and then submerging once again. The series of moves looks exactly like the movement of … well, a dolphin.

“If there’s anything out there, he’s going to try it,” said his grandmother, Margaret Weatherby of Leeds.

It used to be motocross. But as his buddies and he grew older, got married and “life got in the way,” he traded his dozen or so motorcycles in and “searched for something to do on my own.”

As she watched Jeremy perform his moves, his Mrs. Weatherby remarked, “He’s always been adventurous. That’s my boy,” she said, a hint of pride unmistakable in her voice.

And 30-year-old Jeremy, who owns and rents property as a career, doesn’t disappoint. He soars, he dives, he does a back flip. He even heads straight up like a rocket, thrusting both fists in the air as if he is on top of the world. From his vantage point, he probably is.

“When you’re up there, and you watch the sunset, that’s cool,” he said. It’s quite an experience to watch the fish from high above, too. Hydroflying “draws all the fish up, and you can see a bunch of fish on top of the water.”

But sunsets and fish aren’t the only things being watched. The sight of him jetting upward naturally draws onlookers from boats passing by. They tend to get a little too close, he warns, noting that the personal watercraft is unmanned, so there is no control except for his own going up and down and his speed. He doesn’t mind the attention, but for safety’s sake, he urges boaters to keep their distance.

Jeremy has no plans to try the sport competitively. It’s world cup caliber in Dubai and a huge sensation overseas.

But here at home, he is content to use it simply as a stress reliever. “I work a lot,” he explained. “I have to have something to play, relax and have a good time. This is my something.”

For more about happenings on Logan Martin, Neely Henry and other lakes, visit us at loganmartinlakelife.com and thelakelife.net and on Facebook

 

Fly Board Skier
Fly Board Skier
23 photos

Jenny Gauld

Her monumental legacy

Story by Leigh Pritchett
Submitted photos

Dr. Jenny Gauld stood 5 feet 3. Yet, those who knew her said her influence in everything she undertook was monumental.

From rearing children to helping those in need to establishing a new program at a university, she did it with vision and diligence, they say.

“She gave 110 percent at the very least,” said daughter Lee Franklin Shafer of Anniston.

Following a brief illness, 78-year-old Dr. Gauld – who had 6 children (one deceased), 11 grandchildren and 1 great-grandchild – passed away on March 14, 2017.

The legacy she left is far reaching.

 

… as wife and mom

Her husband of 40 years, Ernie Gauld of Pell City, described her as “a fun person.”

“She loved people and loved making people happy,” the Rev. Shafer said of her mom.

Denson Franklin III of Birmingham, Dr. Gauld’s son, said his mother was patient and supportive of her children. “We knew she loved us unconditionally.” An “intense listener, … she saw value and worth in everyone.”

Not only was she an avid Atlanta Braves fan, but she also was an excellent cook and gardener. “Whenever we would visit, she would send us home with a grocery sack full of tomatoes, pole beans, eggplant, squash and cucumbers,” Franklin recalled.

She was quite the knitter and seamstress too, Franklin continued. “I still have the corduroy Winnie the Pooh she made that was my full-time companion from about age 3 until somebody told me I was too old for dolls!”

She and her husband liked antique vehicles and had 10 of them. Dr. Gauld’s favorite was a 1955 red Jaguar, which she made certain her husband handled with care.

Even in her husband’s hobby, Dr. Gauld was fully committed. As a result, she was named to the board of directors for the Library and Research Center of the Antique Automobile Club of America.

 

… as a leader

For nearly 30 years, Dr. Gauld worked at the University of Alabama at Birmingham, where in 1986 she became the institution’s first assistant vice president for enrollment management, said Cindy Roberts Holmes of Hoover. Ms. Holmes was Dr. Gauld’s executive assistant.

Ultimately, Dr. Gauld became vice president of student affairs, the first female to hold a vice presidential position at UAB.

The Rev. Shafer credits her mother with being a trailblazer who wanted women to be “known for their brains and skills. … Because of women like Mom, who broke down the barriers between men and women in the ‘70s, I have had a much easier time in my career as an Episcopal priest, another role that was historically reserved for men.”

Some UAB projects that bore Dr. Gauld’s fingerprint included the Campus Recreation Center, the Commons on the Green dining facility, and the transition from a “commuter school” to a full-service institution, according to the UAB National Alumni Society and UAB News Archives. Early admission to UAB’s medical school was also one of her projects, states another source.

“She is credited with leading UAB in enrollment growth and was strongly committed to diversity,” said Stella Cocoris of Hoover, who retired from UAB as assistant vice president for enrollment services and university registrar. “Under her leadership, a pioneering program in minority recruitment and retention graduated hundreds of students who are now professionals in the fields of health, law, business and more.

“Jenny’s vision and drive helped change UAB from its well-established and long-standing image as a ‘commuter school’ to that of a vibrant residential campus with a full complement of student programs and activities – the UAB of today.”

 

… as a visionary

Dr. Gauld’s time away from the office was no different.

In 1985, for example, she was a volunteer with Family Violence Project that later came to be a service of the YWCA Central Alabama, said Suzanne Durham of Cook Springs, YWCA’s chief executive officer for 34 years. YWCA Central Alabama is based in Birmingham.

A year later, Dr. Gauld was named to the YWCA board of directors. In four more years, she was president, a post she held five years, Ms. Durham said.

In 2000, Dr. Gauld helped to start the Purse & Passion Luncheon in Birmingham to raise funds for the YWCA emergency shelter and services.

After her time as president, “she co-chaired two capital campaigns that each raised close to $15 million,” Ms. Durham said. “The campaign in 2006-2008 raised funds to bring a domestic violence shelter to St. Clair County and build a new family homeless shelter and affordable housing in a neighborhood close to downtown Birmingham.”

The YWCA board planned to surprise Dr. Gauld by naming the St. Clair shelter “Jenny’s Place.” Dr. Gauld, however, wanted people to feel dignity in saying they live at “Our Place” instead of at “Jenny’s Place.” Thus, it is called “Our Place” at her request.

Nine years after Purse & Passion commenced in Birmingham, Dr. Gauld duplicated that annual fundraiser in Pell City. “Since then, Purse & Passion St. Clair County has raised nearly $500,000 in vital funding to support Our Place,” YWCA officials say. Dr. Gauld’s efforts were recognized in a special tribute at the 2016 event.

Before bringing Purse & Passion to St. Clair County, Dr. Gauld helped to establish the YWCA’s Prom Palooza locally. Through this endeavor, teen girls in need in St. Clair receive a free gown, accessories and shoes for their special night.

 

… as the achiever

A native of Gadsden, Virginia Gauld earned her bachelor’s degree in education from Emory University. From the University of Alabama, she received both a master’s in rehabilitation counseling and a doctorate in higher education administration. She began her career in 1967 as a first-grade teacher and joined the staff of UAB in 1977.

The Virginia D. Gauld National Alumni Society Endowed Scholarship was established at UAB in her honor. She retired from UAB in 2006.

According to UAB News Archives, Birmingham News deemed her “one of Birmingham’s most influential women,” and Birmingham Business Journal named her “one of the top 10 Birmingham women.” She served with the National Conference for Community Justice and Cahaba Girl Scout Council.

In addition, she was a graduate of Leadership Alabama and Leadership Birmingham, and served on the Jefferson State Community College advisory board.

After moving to Pell City, she was “citizen of the year,” a member of the boards of directors for Rotary Club of Pell City, Pell City Housing Authority and Pell City Center for Education and Performing Arts (CEPA). She was active in many facets of Pell City First United Methodist Church.

Ms. Cocoris, who worked with Dr. Gauld 20 years, found her to be a woman of integrity. “She was compassionate, passionate about her work, and the epitome of commitment and dedication to UAB and her many community-based interests, especially the YWCA. … She would never ask someone to do work she was unwilling to do herself. … She had an innate ability to identify and value an individual’s unique skills and, in doing so, gave many people the gift of better knowing and valuing themselves.”

 

… as a friend

During the challenging years of establishing a new program at UAB, a bond of trust developed between Ms. Holmes and Dr. Gauld that grew stronger and stronger.

They were known as the “dynamic duo.”

“We were best friends,” said Ms. Holmes, who became Dr. Gauld’s assistant in 1984. “She loved my family, and I loved hers.”

When Ms. Holmes’ husband suddenly became gravely ill in 2003, Dr. Gauld accomplished the near impossible, setting up in only two days a scholarship in his name before his passing.

“Jenny Gauld was the one person who made the most impact on who I am today,” Ms. Holmes continued. “She was my mentor, my best friend and my soul mate. She touched everyone she knew in a special way, but none more than me.”

She had a gift for making people feel special.

One day in 2008, Brenda Wyatt of Pell City answered her telephone to hear, “This is Jenny Gauld. I’ve been told you are someone I need to meet.”

Dr. Gauld had contacted Mrs. Wyatt because both of them shared a desire to help women and children in crisis or poverty.

Immediately, the two women connected. “There was something about Jenny that made me feel as if we had known each other all of our lives,” Mrs. Wyatt recounted.

During the many hours spent planning an emergency shelter for women and children, a precious friendship blossomed between Mrs. Wyatt and Dr. Gauld.

“My life is immensely richer for having known Dr. Virginia Gauld,” Mrs. Wyatt said. “To be called her friend will always be considered one of the great honors of my life. … She did not need to know me. Quite the contrary, I needed to know her. And for that, I will be forever enriched and grateful.” l

Purse & Passion is scheduled for Thursday, Aug. 24, at 11:30 a.m. at the Beacon of Pell City First United Methodist Church. If anyone is interested in hosting a table or attending the fundraiser as a guest, they can contact Liz Major at lmajor@ywcabham.org or (205) 322-9922 ext. 350 for more information.

Farm to Table

St. Clair County style food

Story by Elaine Hobson Miller
Photos by Susan Wall
Styling by Renee Lilly

Home-grown and home-cooked are as common as kudzu around St. Clair County. You don’t have to go far to pick blueberries, find fresh eggs, fresh produce or grass-fed beef and pork, or to satisfy your sweet tooth. When it comes to culinary delights, St. Clair can hold its own.

Drop by Wadsworth Blueberry Farm in Cropwell, owned and operated by Mike and Jeanette Wadsworth, and pick blueberries whenever you want them during berry season. That’s usually early June to mid-July, unless the rains wash away the crop like they did this year. “We closed earlier because there were no more blueberries,” Mike says. “You can check our Facebook page to know when we’ll be open for picking again.”

The farm operates on an honor system, with pickers filling their baskets and placing their money into a box provided. “It used to be a You-Pick or We-Pick place, but we’re phasing out the ‘We-Pick’ side of the business,” Mike says.

Wadsworth’s blueberries are the star of many a recipe Jeanette whips up for family and friends, such as her locally famous Very Berry Salad and Blueberry Bars. A new star has just debuted at Wadsworth Farm – Blueberry Bread Pudding with a blueberry cream sauce.

At Red Hill Farms, also in Cropwell, Vaughan and Christa Bryant sell their pasture-fed cows and free-range pigs by the half or whole, and their packaged ground beef, sausage, pork roasts and chops, as well as various cuts of beef roasts, cubed steaks and stew meat, from their garage on Saturday mornings.

Their beef by the half will be ready soon, and they may still have some half or whole pigs left. The prices for their packaged pork range from $5 per pound for sausage and $7.50 per pound for bacon to $9 per pound for chops. Their beef prices range from $5.50 per pound for ground beef to $12 per pound for London broil and flank steak.

If you’re hankering for fresh fruits and vegetables, look no farther than the Mater Shack on U.S. 231 North between Ashville and the I-59 exit. Owned by Greg and Brandy Weston, the Shack sells fresh produce from their own Weston Farm during the summer, and imports from other places the remainder of the year.

“We start picking in July and go through mid-October,” says Brandy Weston. “We grow green beans, tomatoes, squash, okra, cantaloupes, watermelons, a big variety of peppers and zucchini.”

They also grow pears, which are available for about a month beginning late August or early September, and a variety of pumpkins. “Our fresh peaches and corn (at the Mater Shack) are local but come from Allman Farms, which is near ours,” Brandy says. “Our eggs come from Clarence Harris and Eddie McElroy, who also live in St. Clair County.”

Dayspring Dairy in Gallant, Alabama’s only sheep dairy, produces cheeses, dips and caramel spreads sold at farmers’ markets in Birmingham (Pepper Place), Atlanta (Piedmont Park) and Huntsville (Madison City). They also have a small farm store on their property.

Their products include aged cheeses such as gouda and manchego, fresh cheeses such as feta, halloumi and ricotta, a variety of cheese spreads, and a caramel sauce. Their Basil Peppercorn Fresca cheese spread makes a great base for a BLT or tomato sandwich. You can pour their caramel sauces (vanilla bean or bourbon flavored) over brownies and ice cream, or dip apple slices into them.

When you’re ready for dessert, try the Pecan-Pie Bars at Canoe Creek Coffee on US 231 South, also between downtown Ashville and I-59. It’s just one of their many fresh-baked pastry items. They have branched out into breakfast and lunch panini sandwiches, too. “The most popular is our turkey sandwich, and second would be our BLT, followed by our homemade pimento cheese with bacon and tomato on it,” says Sara Jane Bailey, daughter of owners Mike and Alison Bailey. The shop is noted for its coffees, smoothies, tea and bottled soft drinks, too.

“Come in every Saturday mornings from 9am-11am and hear piano hymns, Celtic, classic and bluegrass by Matthew Bailey,” Sarah Jane says, speaking about her brother. “If you would like to bring an instrument, we would love to have them. All musicians get a free breakfast sandwich and coffee.”

When it comes to a dessert that gets rave reviews and a spotless plate when dessert is done, check out the Pell City Steakhouse. The local fixture famous for its steaks is just as well known for its pies, which are baked by Shirley Posey and Peggy Reynolds. “They bake sweet potato, pumpkin when people want it, pecan, apple, old-fashioned chocolate and, of course, lemon icebox pie,” says owner Joe Wheeler. “People can buy it by the slice or they can get a whole pie to go.”

They don’t have every variety every day, Wheeler says, and he suggests calling ahead (205-338-7714) if you want a whole pie.

Still haven’t satisfied that craving for something sweet? Try Frankie’s Fried Pies or Al Strickland’s fudge.

For 22 years, Pell City’s Frankie Underwood has been making fried pies for friends and former co-workers at two local banks. “I was working at Colonial Bank, and that’s when I started doing some, and all of a sudden, it just exploded,” she says. “I don’t know why I keep doing it.” But she does, at the rate of about 150 per week. She makes lemon, chocolate, apple and cherry pies in her home kitchen.

Al Strickland is known around Springville as The Fudge Man. He makes 14 varieties of the candy that people buy for gifts or for themselves. Although his cottage industry helps support the Christian mission work he does through OneEighty Church, he gives away as much as he sells. “My fudge is my ministry,” he says. Al makes fudge all year round, but his busy season is the fall. “I make 36 pounds a week then,” he says. “At Christmas, I sell some good-sized orders that people box up and give away.”

He prices his fudge for $10-$14 per pound, depending upon the variety and amount ordered. He keeps four or five pounds in his refrigerator all year, and delivers if the customer wants several pounds. He also ships some to people in other states whom he has met during his mission trips. To place an order, call Al at 205-999-5508.

Honey can be used to sweeten any recipe, and Jimmy Carmack of Odenville has been making some of the sweetest honey in the state since 1973. He has about 200 colonies of bees spread between Mobile and Huntsville, and primarily produces wildflower honey, cotton honey and occasionally kudzu honey. His honeys have won numerous local, state and national ribbons. In 2007, Whole Foods Market, a national grocery chain, opened their first store in Alabama and contacted Carmack to be their local honey supplier after sampling a variety of honeys from this area. His honey is now in all their locations throughout the state.

In St. Clair County, you can buy his Pure Alabama Honey at C & R Feed Supply and Piggly Wiggly on U.S. 411 in Odenville, at BJ Produce on U.S. 231 in Pell City, at Moody Produce on U.S. 411 in Moody (behind the Chevron station), at Pioneer Hardware on Thornton Avenue in Leeds and at C & R Feed on U.S. 231 in Ragland and Piggly Wiggly in Ashville.

Nearby Birmingham may be growing a reputation as a “foodie” capital, but when it comes to setting that perfect farm to table fare, it’s hard to beat St. Clair County’s style. 

Editor’s Note: To learn more about these locally grown, locally made products, check them out on Facebook for Red Hill Farms, Wadsworth Blueberry Farm, Dayspring Dairy and Canoe Creek Coffee.

For recipes, check out the print or full digital edition of Discover The Essence of St. Clair

A Unified Vision

Pell City schools setting example with workforce development

Story by Graham Hadley
Photos courtesy of Pell City School System

When it comes to preparing high school students for entry into the workforce, the Pell City School System is doing everything it can to stack the odds in its students’ favor.

Part of that process is the system’s continuing partnership with the St. Clair Economic Development Council, Jefferson State Community College and local businesses in a regional workforce development initiative, but a large part of it is the result of the system taking internal measures to embrace a broader view of the role of education in students’ lives.

“The key to it is having a team of people who can get information to the students because they hear about college and they hear about jobs, but they do not have a working knowledge of the steps they need to take to get a good job or a career,” said Pell City Schools Curriculum Coordinator Kim Williams.

“The second part of it is the training opportunities that go along with those jobs. Just having a team that can provide the knowledge to those students is essential.”

The efforts have paid off, not just for students and the school system, but for the community, especially for businesses and industries hungry for a well-trained workforce.

Danielle Pope, one of the Pell City High School teachers focusing on workforce training, said the success of the program did not happen overnight — it was a steady progression over the past few years.

“We went from what was originally called co-op classes to paid internships, and the process continues to progress,” she said. “The community has really gotten behind what we are trying to do. We have about 60 community partners between apprenticeships and internships.

“And we keep getting better quality internships that are more career-track based. It lets the students look at more long-term options.”

Many schools have some form of career prep, with a later focus on admission to a four-year college.

“Most schools do career prep in the eighth- and ninth-grade — but it is not very relevant to students at that age. Then for juniors, the focus is on college, looking at things like the ACT test and how to get their scores up,” Pope said.

And both Pope and Williams said college prep is still a very important part of the curriculum at Pell City, but they also are making career prep a priority to provide options for all students post graduation.

“We have AP and online classes – we have a strong core academic offering for that. The classes we have do a good job preparing students for four-year college. And we have a plethora of students following that path,” Williams said.

“But our data points to 40 to 45 percent of our students will finish their first year of college – that’s on track with data for the rest of the state. That leaves 55 percent of students who need a viable pathway to a career. They need to find a good career, and that happens through two-year colleges, career centers or workforce development.”

According to the other partners in the training programs, Pell City’s efforts have been an unqualified success, with students placed in every branch of the regional workforce, from medical offices to major construction and industrial companies.

Williams said their program worked because of the level of commitment from everyone involved as the system implemented and continues to implement more and more job-training options into the curriculum.

“Success comes from the top. Superintendent Dr. Michael Barber has been completely supportive in these programs. … Dr. Barber and the school board have been very supportive in letting us explore ways students not going into formal post-secondary academic settings can get jobs,” she said.

“There was a big push in Alabama for workforce development, with big bond issues from the state focusing on that. … Then, as far as the Pell City community goes, we have had business leaders all saying we need a skilled workforce, skilled training programs in our area to meet workforce demands.”

And those leaders have been more than willing to help put Pell City students to work.

“Then we have the EDC recognizing that need and working with David Felton, program coordinator and advisor at Jefferson State’s Manufacturing Center,” someone Williams and EDC Assistant Director Jason Roberts credit as being a key player in coordinating the community college’s role with all the other participants.

“We have all these entities in the community recognizing this need, and the school board and superintendent recognizing the need. If you don’t have key leadership positions buying in behind the program, it won’t be a success,” she said.

The other side of that are the hands-on educators and staff in the system like Williams and Pope who make the classes and programs work and continue to grow. 

“We have a career coach this year, Shelley Kaler. Our counselors have a lot on them administratively – testing, college applications and all the other essential ways they help our students every day. So, Shelley is devoted to helping students figure out what they want to do — especially students who do not know what they want to do,” Pope said.

“She is singularly focused. I think having someone on board who can help students in that one way is very important,” Williams agreed.

Pope added that Kaler’s position is particularly helpful for students who may not be on a four-year college path.

“She has taken a lot of those kids and said, ‘Let’s get you in a place that has benefits and good pay, where they can start building a career.’ Those are often places that also have tuition assistance for students who may want to explore post-secondary education options while they work,” Pope said.

In addition to that guidance and classes that can help students graduate with certification in everything from welding to medical fields, the school system also goes the extra mile to put the students together with the people who will eventually be hiring and training them.

Pope has spent years attending meetings and conferences, making the connections with business leaders, getting their feedback on what they expect from graduates looking for work and also convincing those leaders to take a more hands-on role in the education process.

“This year we are trying to figure out a way for students to get in contact with people in different industries. We did do a traditional job fair for seniors, but we also had career discussions in the medical, construction, industrial, city government and public safety fields with those leaders, including the city manager, police and fire chiefs,” Pope said.

“Partners would come in and have a panel, tell how they got where they are. Students could ask questions — and our students did a really good job asking questions, and they could stay after and talk to the panel participants.”

The students also got the opportunity to do mock interviews with the employers who might be doing the real interview one day. That was so successful that the school actually had one student hired from a mock interview.

Pope said the response from the students has been positive. But, just as important, the partners have also been impressed with the students and the efforts the school is making.

“The feedback from the representatives who came was positive. They kept saying, ‘I did not have anything like this when I was in high school,’” and they wished they did, she said.

“Between 20 to 30 business reps took part this year, with juniors and seniors taking part from the school. We got a lot of good feedback from people in the community — people who want to do this.”

The school system has been focusing in the highest demand areas: industry and manufacturing, construction and medicine. But they are continually adding classes, with pharmacy tech, information technology and other areas becoming more in demand.

And because of partnerships with Jeff State and local businesses and a program initiated by the state that allows people like firefighters or accountants to become educators certified to teach their specific areas of expertise, many of the classes being taught can lead to some level of skills certification at graduation.

“We had six students pass their pharmacy tech certification at the end of the year this year,” Williams said.

“It has been a team effort,” Williams said. “Jeff State has the resources to supply the training. Businesses have the need. The EDC looks after the overall economic health of the community. The superintendent and the board support our programs,” she said.

“Everyone is on the same page, sharing the same vision.”