SPOTLIGHT

CEPA program shining brightly throughout county

Story by Eryn Ellard
Submitted Photos

When Spotlight took center stage five years ago at Pell City Center for Education and Performing Arts, it was simply an idea to nurture and grow love of theatre – in all its forms – among young people. Today, it is as its name implies – illuminating.

It casts its light on acting, set design, writing, podcasts, short film, directing, sound, lights, music and all that goes into a production as part of Spotlight’s successful script.

In addition to CEPA’s community theatre troupe, younger versions are now flourishing through Spotlight Clubs at Pell City, St. Clair County, Moody and Victory Christian high schools. A kids drama program has evolved, and the awards ceremony for all of it held each year is now an event tantamount to the Oscars.

Shelby Duke, Spotlight coordinator

Born in 2015 in a collaboration with Jefferson State Community College, the CEPA program was gaining popularity for those interested in performing arts but was shuttered as a result of the COVID-19 shutdowns in 2020.

Shelby Duke, Spotlight program coordinator, said that the program had to get creative in order to keep the program’s momentum moving forward. “In 2020, when the pandemic hit, we began using digital means to keep people involved in Spotlight since we could not be in the theatre for a few months,” Duke said.

In September of 2020, Duke said, the program began cultivating a digital media platform and expanding into a podcast in Spotlight Studio called The Black Box. “In October of 2020, we released our first podcast and asked our clubs to write podcasts as well,” Duke noted. “We had several podcast scripts submitted, and we made a season out of it.”

Spotlight Studio is also a place where people can find videos of the various clubs involved with the program, short films and other projects within it. Building on its successes, the program is in the midst of transforming another podcast into a short film.

Perhaps one of the most creative outlets within the program, The Black Box Podcast, is a dramatic audio theatre experience where club members write their own scripts for the podcast and record them. Subjects last year included a wide variety of subjects from comedy pieces about Christmas to more serious subject matters.

Miss Christmas Business developed by the St. Clair County High School club debuted at the Sidewalk Film Festival in Birmingham in 2021.

“We are planning on releasing a podcast this month, Project SEM;COLON written by Pell City High School student Anna Claire Hawthorn. Project SEM;COLON is a podcast and future short film that shines light on suicide awareness,” Duke said. “Anna Claire and other PCHS students have worked so hard on this project, and I am extremely proud of them.”

 A catalyst for all, regardless of age and performing arts experience, “this program brings people together who have an interest in theatre,” Duke said. “It has become a community of people who share that love or want to see what things are all about. It is open to anyone who wants to give theatre a try – on and off the stage.”

In addition to the program’s new digital platforms, Spotlight is still home to plays and musicals upon which it built its reputation. It also hosts a Summer Drama Camp for Spotlight Kids Club.

Now in its fifth year, Spotlight annually shines the light on its own through the Spotlight Awards, a way to recognize and celebrate the accomplishments of the program and its members over the year. “We have categories for everything from actors awards to the best in crew awards,” Duke said. “It is also a way for us to get donations that go to the Spotlight program as well. We have food and entertainment to continue to build the Spotlight Award community and celebrate our wonderful talent.”

Another face also joined the Spotlight team this year, Nicholas Fason, who will be serving as Spotlight Studio coordinator and will be overseeing digital productions like podcasts and Spotlight Films.

“I am very excited to be stepping into the Studio coordinator role,” Fason said. “I am very passionate about giving students and community members every opportunity to express themselves.”

Fason will be coordinating between students and community members. “I am honored to be given this opportunity to make sure that we can execute the vision of the students and their creative endeavors,” Fason said.

The potential for the future is not lost on CEPA Executive Director Jeff Thompson, who along with Jefferson State’s Leslie Warren and Nicholas Kin, founded the program five years ago and carefully laid the groundwork.

In an impassioned speech at the Spotlight Awards Ceremony, Thompson discarded his notes, stepped from behind the podium and delivered a dramatic rallying cry for the program.

Five years ago, he said, he, Warren and Kin “had an idea that there would be enough of you out here to show this community that theatre was important, to keep this thing running, to keep more people coming through these doors year after year, doing play after play, growing exponentially, making people realize your art is important. And you’ve done it for five years, letting this community know that what you love is important,” he told the capacity audience of young people.

“And that’s what I love. I love that you love it. I love that you want to do it. I love that it matters to you. I love it that you chose it. I love it when you try hard and succeed, and I love it when you try hard and don’t. I love you, and I appreciate you.”

For five years, he said, “you’ve shown me, you’ve shown this board, you’ve shown everybody in here that we matter, and that’s what I want you to know tonight is that you matter. The things that you love matter. Keep doing them. Keep trying. Keep working. Be better every year. Happy five years, St. Clair County!”

Alabama to Appomattox

Leroy F. Box and Pleasant Riggs Crump,
St. Clair’s witnesses to history

Story by Robert Debter
Submitted Photos
Photos by Graham Hadley

They both hailed from St. Clair County in the early 1800s. One returned home from the Civil War to live out his life there. The other resettled in nearby Talladega County after the war. But Leroy F. Box of Ashville and Pleasant Riggs Crump of Ragland crossed paths as Confederate soldiers on a fateful day at Appomattox, Va., as eyewitnesses to history.

Soldier, educator, judge, lawmaker

Leroy Franklin Box’s story does not begin in St. Clair County, but in Kent, England, where his family originated. The Box family had a long history of patriotic military service to America from the American Revolution to the War of 1812 and the Seminole War.

He was born at Trout Creek (now Ragland) on April 9, 1837, to Allen and Mary ‘Polly’ Box. Both were from South Carolina and of the Methodist faith. Mrs. Box was described as “true in all relations of life” and “a faithful, devoted Christian.” At the time of his birth, St. Clair County was not even 19 years old, and its boundaries extended farther north into present day Etowah County.

Many of the county’s first, founding and most prominent families, as with his, the Ash and Dean families, came from South Carolina, with many others coming from Georgia (Inzer), North Carolina (Yarbrough), Tennessee (Looney) and Virginia (the Chandler and Cobb). The young Leroy received his early education from Professor Law and Pope and would teach school for several years.

Leroy Franklin Box

In 1860, he became St Clair County’s first superintendent of education but also in 1860 came a very contentious and divisive presidential election in which the winner carried only 18 of 33 states (none were Southern) and received less than 40% percent of the popular vote. South Carolina seceded unanimously (169-0) on Dec. 20 and was followed by Mississippi (83-15) and Florida (62-7) on Jan. 9 and 10, 1861. Then, the hour of decision fell to Alabama and in Montgomery on Jan. 11, the Republic of Alabama was declared in a vote of 61-39.

Box joined Company A of the 10th Alabama Infantry, which had been organized at Montgomery and placed under command of Col. John Horace Forney. The regiment would see action beginning at the Battle of Dranesville in Fairfax County, Va., and continue to be engaged at many noteworthy battles, including: Gaines’ Mill, Frasier’s Farm, Second Manassas (Bull Run), Sharpsburg (Antietam), Fredericksburg, Gettysburg, the Wilderness, Spotsylvania and Petersburg.

All through the war, Lt. Box studied from law books which were always with him. He married Isabella Vandegrift on April 22, 1866, and journeyed to Calhoun County to continue his law education, all the while still teaching. After obtaining his license, Box returned to Ashville and entered into a partnership with Judge John W. Inzer.

He served one term in the Alabama Legislature, two terms as state superintendent of education and was later nominated, then elected, as judge of the Seventh District. Judge Box was a Mason and a member of Ashville Lodge 186.

His home, built in 1890 by his son-in-law, still stands proudly in Ashville on Box Hill. Its elegance and splendor are displayed and preserved by its owners Lavon and Pat Drake, who operate their business the Ashville House Quilt Shop, in the beautiful Victorian home.

On March 26, 1895, Judge Box passed from this life while holding court at Edwardsville, then the county seat of Cleburne County. The Southern Alliance newspaper eulogized him as “… one more good man gone on before to mansions in the skies.” His epitaph reads: “A just judge always dared to do right, a brave soldier, a true mason, a conscientious Christian devoted to his church and every worthy cause.”

‘The last Confederate veteran’

In October 1864, during the almost year-long Siege of Petersburg in Virginia, a 16-year-old boy from Greensport, who had been in Crawford’s Cove on Dec. 23, 1847, appeared and was placed in the ranks of Company A of the 10th Alabama.

The son of Robert and Martha (Hathcock) Crump had been inspired by a returning soldier in 1863 and had become determined to join the Army and take up the cause for which many Southerners, both high and low born, had fought and died.

After the War, Crump journeyed back to Alabama and began his new life in Talladega County.

Pleasant Riggs Crump

He married Mary Hall on Sept. 19, 1872, and built a home for them near Lincoln in the Acker’s Chapel Community. The honorary title of “colonel” was bestowed to Crump, a member of the United Confederate Veterans, by President Harry Truman, a member of the Sons of Confederate Veterans, and he would be addressed by this title for the remainder of his life. In an apparent show of respect for Confederate veterans, he bestowed the honorary title much like Alabama Gov. Lurleen Wallace appointed Bob Hope an honorary lieutenant colonel in the Alabama State Guard.

Crump was a deacon at Refuge Baptist Church for almost 80 years and read the Bible through several times.

On April 26, 1950, Crump enjoyed a surprise visit from James W. Moore of Selma, commander-in-chief of United Confederate Veterans. The old soldiers clasped hands tightly and held their grip as they talked. Throughout the day they looked over old photos and reminisced of days long ago and old friends now passed.

His final birthday was one of tremendous celebration as friends, neighbors and members of the local Civitan Club gathered around a cake festooned with 104 candles. Col. Crump was made the first honorary member of the club.

His favorite scripture was from St. John 14:1, “Let not your heart be troubled,” and he once confided to a reporter, “I have spent these last few years sitting in a rocking chair and talking with the Lord.”

On Dec. 31, 1951, the flags of the past fell still, and the bugle calls became silent. There would be no more dreams of battle, nor seeing friends fall from rifle, cannon or bayonet. Crump, known as the “Last Confederate Veteran,” had passed away.

The United States flag draped his coffin.

APPOMATTOX

On April 9, 1865, two soldiers, one a lieutenant and the other a private, watched the man who had led the Army of North Virginia ride to the Appomattox Courthouse, dismount his horse and enter. Private Pleasant Crump, uttered to his commanding officer, “… when Gen. Lee comes out after surrendering, he’ll come out without his sidearms, sword or anything else.” Lt. Leroy F. Box, replied, “That won’t happen. He’ll come out the same way he went in.”

About 15 minutes passed, and Lee emerged. He stood for a moment on the front porch and, looking out into the distance, placed a fisted hand into the open palm of another. True to his commander’s word, Pvt. Crump observed that Gen. Lee was still wearing his sword, as he mounted Traveller, and began his journey.

“How did you know it would happen that way?” Crump asked. Box replied, “Lee and Grant both graduated from the U.S. Military Academy. They saw service on the Mexican border together. When secession came, Lee chose the South, and Grant chose the North. There could not have possibly been ill feelings between them.” l

“Northern politicians do not appreciate the determination and pluck (bravery) of the South, and Southern politicians do not appreciate the numbers, resources, and patient perseverance of the North. Both sides forget we are all Americans.” – Gen. Robert E. Lee

Friendship Place

Enriching and encouraging friends and family

Story by Roxann Edsall
Photos by Kelsey Bain

“Look at that baby! What a beautiful baby!” the lady says as she watches the petite blonde across the table from her. “She’s so pretty! What a sweet baby!” Smiling, the small woman responds by lovingly wrapping her baby doll in the pink flowered blanket and gently laying her down on the table.

Whenever she comes to Friendship Place, Brenda’s “baby” will be waiting for her. Brenda’s family brings her to St. Simon Peter’s Friendship Place twice a week for stimulation, affirmation, encouragement and love. Brenda and her family are dealing with the effects of her dementia.

Friendship Place is a respite care facility in Pell City that offers services Tuesdays and Thursdays from 10 a.m. until 2 p.m., allowing full-time caregivers of dementia patients a chance to leave their loved one in a safe and loving environment for a few hours.

Volunteers lead friends in cognitive development activities.

The break is important to give caregivers a chance to do things alone that would be hard to accomplish with their family member along. “We’ve found this mission to be three-fold,” says Program Director Melinda Knepper. “It is an important respite time for family or caregivers to do errands or have personal time. It’s also a ministry to the dementia patient. It adds purpose and meaning to their lives. The third element is for the volunteer. They start helping so they can be a blessing to others, but more often than not, they end up leaving each day feeling blessed and fulfilled.”

Today’s theme is “Observe the Weather,” so the group is adjusting each activity to include cognitive enrichment associated with weather. The art activity includes painting an umbrella; the word bank for the word search is all weather-related, as is the bingo game board.

Each day is carefully structured to include both physical and cognitive stimulation. Today’s physical activity is balloon volleyball, played in chairs using pool noodles to hit the balloons over the net. Smiles and excited chatter fill the room as more balloons are added to the game.

Two years ago, the mission was conceived through a discovery process at St. Simon Peter Episcopal Church. The rector at the time began a process to figure out the most pressing community needs. As they neared the end of that process, the need to help families dealing with dementia topped their list.

Christian Love Pantry and Lakeside Hospice, two other thriving community missions also born at St. Simon Peter, quickly outgrew the church and began operating as nonprofits outside of the church walls. It was, in fact, a volunteer with Lakeside Hospice that helped to validate the need for the services Friendship Place offers.

“Elizabeth Thomaston – she goes by Bit – was involved in support groups for families dealing with Alzheimer’s in both Pell City and Leeds,” Knepper explains. “She helped us see the need and get on the right track.” With a grant in hand, they opened just two months before the pandemic hit.

“We had a ton of interest as soon as we opened,” says Knepper, “but then we had to shut down for COVID just a couple of months later. We kept up via Zoom meetings, but we were glad to be able to open back up for in-person care.” Currently, they serve four families a month, but hope the numbers will grow as people get more comfortable being together and COVID anxiety eases.

“We had one family that contacted the patient’s doctor to see if they were OK to come,” adds Knepper, “and she told me the doctor said the benefits of her being here outweigh any of the risks associated with COVID.”

Doctors define dementia as a syndrome that leads to the deterioration of cognitive function to the extent that it interferes with daily living tasks and abilities. It is the result of a variety of diseases and injuries, including stroke and Alzheimer’s.

Statistics from the World Health Organization show that 55 million people worldwide suffer from some form of dementia, with 10 million new cases each year. Alzheimer’s disease is the most common form of dementia, contributing to over 60% of cases. And since 66% of dementia patient care comes from live-in caregivers, the stress on those caregivers is often overwhelming.

Build it, and they will come

Joanna Pickett brings her mother, Dot, to Friendship Place every day it is open. “We were actually here learning about it before they opened. We’d been going to a place quite far from here but came to talk to Melinda when we heard they were thinking of opening a place here,” she says. “It’s hard to imagine how important it is. It gives me a chance to breathe. I enjoy being her full-time caregiver, but with a dementia patient 24/7, there are some things that are very difficult to do when I have her with me.”

With that, she tells of a trip to Hobby Lobby that ended in frustration after her mom, a former artist, insisted on filling the buggy with new brushes and art supplies. “She doesn’t need them anymore, but she believes she does, so it’s a struggle in the store.”

Pickett says that being able to bring her mom to Friendship Place gives her a sense of peace, knowing that the volunteers there genuinely love Dot. On days that she goes, Pickett says, she comes back “a different person. You wouldn’t think a person with dementia would need to be encouraged, but they do. When I pick her up, she’s happy. It stirs up her abilities, and she seems more attentive and calm.”

Even though she doesn’t understand what Friendship Place is when she’s told she’s going that day, Pickett says when she describes it as the place “where you sit at the round tables and play games with your friends,” Dot gets ready with purpose and excitement.

That’s exactly the reaction Knepper wants from the program. “We offer theme-based activities, lunch, games and laughs … lots of laughs. We help them express their independence and give them lots of love from our volunteers.”

Volunteers are key

Volunteers are trained in what memory loss means, the different types of dementia, and how to appropriately interact with those with memory loss. Knepper pairs each patient, whom they refer to as “friends,” with a volunteer for the day. Volunteers guide and encourage the friend and participate along with them throughout the day.

Those volunteers are not just from the church. They are looking for more, so anyone who is interested in serving is encouraged to contact Knepper at St. Simon Peter Episcopal Church.

A volunteer in the program from the first day, Mike Dikeman smiles as he describes his love for the mission. He’d recently retired from Time, Inc., and was looking for a place to volunteer his time.

His dad had suffered from Alzheimer’s dementia for more than a decade, so he knew the frustration associated with his care.

“He lived in Kansas and each time I went to visit, I could tell a difference in him. He would ask me if I’d gained weight. Then a few minutes later, he’d ask again. A few minutes later, the same.”

He enjoys the opportunity to help other families through the process. Is it tough? “No,” he says, “we just have so much fun! Melinda is amazing and it’s a very positive environment.”

They even tease him because one day he rescued a turtle from the road on the way to the church. When he came in, he jokingly asked if it was turtle day, since he had one in his truck.

Against all odds, it actually was World Turtle Day, and turtles were the theme of their activities. The friends got a chance to see a live turtle that day. “Now they ask me on Elephant Day if I have one in my truck,” he jokes. “It’s just a fun place to be.”

Net Results

A trio of St. Clair anglers make a splash at Bassmaster Classic

Story by Paul South
Submitted, staff photos

The PGA Tour has its FedEx Cup. NASCAR drivers put the pedal to the metal and trade paint gunning for The Chase.

 And Matt Herren, Wes Logan and Joey Nania professional anglers with St. Clair County ties, hoped to make their mark at the 2022 Academy Sports + Outdoors Bassmaster Classic presented by Huk, where the best bass fishermen in the world gathered in hopes of reeling in the sport’s most prestigious prize, fishing’s Super Bowl.

Nania finished 13th with winnings of $15,000; Logan finished 23rd with $13,000 in winnings; and Herren finished 32nd with $10,000 in winnings.

Wes Logan reels one in.

The 2022 classic came to Lake Hartwell, a man-made body of water near Greenville, S.C., in early March. While St. Clair County has made a mark in the NFL – with San Francisco defensive end Dee Ford (Odenville) and Major League Baseball with Springville native and Detroit Tiger hurler Casey Mize, the county’s biggest pro sports splash may be in professional fishing, thanks in large part to Herren, Logan and Nania. Seven anglers who have competed on the pro circuit call the county home.

It’s not unusual in sports to see large metropolitan areas produce world-class competitors. But for a largely rural county like St. Clair that’s peppered with small towns, three world-class competitors from the county in a sport’s marquee event is worth cheering, regardless of the end results.

“It’s kind of a cool thing to think about,” said Springville’s Logan. “With our county being so small and three of us competing in it. I think it just shows the caliber of fishing in Alabama and especially in Central Alabama where our county’s located. It gives a testament to the lakes and rivers in the surrounding area about how good they are and how diverse they are.”

Located near the South Carolina-Georgia border, the 87.5-square-mile Lake Hartwell reservoir is comprised by waters from the Savannah, Tugaloo and Seneca rivers and is one of the Southeast’s largest lakes.

Hartwell’s deep waters presented a trophy-sized challenge for Classic competitors. In fact, the 2022 Classic was Logan’s first-ever tournament on Hartwell. The lake is known for its deep waters, similar to Northwest Alabama’s Smith Lake. By contrast, the lakes of the Coosa are stained and shallow.

Anglers call Hartwell a Blueback Herring lake, named for the small migratory fish that’s a favorite bite for the big bass of Hartwell. Because the herring are on the move, it makes anglers’ quest for a catch a bigger challenge. Bluebacks can be in one patch of water in the morning, another by the afternoon, taking the famished bigger fish with them.

“(The herring) roam around a lot,” Logan said. “They’re nomadic. “If you find fish on Tuesday. They’re liable to be gone by Tuesday afternoon. The fish just follow the bait.”

The 50,000-acre lake’s deep waters – a maximum of 185 feet – offers another challenge for anglers.

“It’s going to set up a little bit different than I’m used to, being from around the Coosa River, where it’s shallow fishing mostly. The baitfish and the way the fish act is going to be really different,” Logan said.

“Hartwell is a really good lake, just in general,” he added. “I got to free practice over there for a couple of days, and it seemed to have a really good population of fish in it … I know from past Classics there, it’s a really good lake.”

Joey Nania celebrates win at Bassmaster Elite Series

Herren is an Ashville resident who grew up fishing with his dad, Butch, on Neely Henry Lake. At 59, he’s one of the senior competitors on the B.A.S.S. circuit who didn’t become a full pro angler until 2003. Before that, he worked in his dad’s Birmingham body shop. He married his wife, Candy, and the couple raised two sons, Josh and Jacob.

But this year’s Bassmaster Classic will mark his 17th major championship tournament since 2003.

“To me, the tournament fishing was kind of an afterthought; I just always loved to fish. I’ve been competitive my whole life. I mean, I played sports in school … One thing led to another.”

The pro fishing game has changed since Herren was in high school and college, when tournament fishing “just wasn’t that big a deal.” Now, it’s a big money game, with tournament cash, television, endorsement deals, even video games. Hank Cherry Jr. took home a $300,000 first-prize check after winning last year’s Classic.

“I think I was 39 when I went full time. The sport has kind of evolved into something the younger guys are getting into. It’s growing by leaps and bounds,” Herren said.

But one of pro fishing’s graybeards isn’t intimidated by the young bucks he faces on tour.

“I’m still highly competitive now,” Herren said. “These young whippersnappers, I can still run with ‘em.”

Herren breaks down Lake Hartwell, much like a football or basketball coach breaks down an opponent. In fishing, the seasons, weather patterns and more are taken into account.

“Every body of water we fish will offer an angler areas that he likes to fish, styles, certain techniques. That’s how I try to go about doing my job,” Herren said. “I try to fish the techniques and patterns that are my strong suit and just see what happens … I just try to be consistent and do what I do.”

A St. Clair County transplant – Joey Nania – moved with his wife and kids to Cropwell from Washington state. In 2009, he competed in the Bassmaster Classic on Lay Lake. He met Rick Hughes, a Cropwell evangelist and “a really good fisherman.” The two became friends, and Nania visited the following summer. The combination of faith, family values and fishing lured Nania to settle in the county. He now calls Pell City home.

Nania accepted Christ at 19 after meeting Hughes. Later, Nania met his future wife, Jessica, and his career took off. He calls it “a string of blessings.” His newfound faith – belief he shares on tour, played a role in his decision to move south.

Along with his pro career, he is a fishing guide on the Coosa River system, Smith Lake and Lake Martin.

“It’s just such a great location, and it’s just the fact about Alabama. If you can learn to fish in Alabama, you can fish anywhere in the country because we have such diversity, Nania said.

Nania has fished Hartwell before, beginning with an episode of a fishing show he hosted for seven years called, Sweetwater. Hartwell is comparable to Smith Lake in Alabama, Nania said.

“I really like the size of the lake. It’s a big body of water; but it didn’t seem like overwhelmingly big. Having the mixture of spotted bass and largemouth and having multiple options that aren’t far apart, is great … If you can catch spots and have a largemouth pattern going, it’s a good way to go. And Lake Hartwell fits that bill.”

Regardless of how St. Clair’s three Bassmaster Classic competitors fared, Logan, Herren and Nania are proud to represent their home county in pro bass fishing’s Super Bowl. The trio are good friends. And all take pride in representing St. Clair County.

“It really just goes to show that fishing is deeply rooted in the South, especially this area of Alabama.” Nania said. “There’s just so many different lakes, and fishing is just sort of a way of life around here. It’s faith, family and then fishing is kind of the motto for people around here. I know Wes Logan and Matt are like that, too

“It’s really a cool thing to see all of us succeeding and has been awesome and just a total blessing.”

Pell City rolling in new restaurants and retail

Story by Linda Long
Photos by Graham Hadley and Carol Pappas

Anybody for a cup of coffee? Would that be tall, grande or venti? Maybe a shot of espresso. Perhaps a mocha, cappuccino or latte.

That’s right! Starbucks has come to town, located in the new Coosa Commons shopping center at U.S. 231 and I-20. Based on a steady stream of cars waiting in the drive through, Pell City is rolling out the red carpet.

“We just opened our lobby today,” said Savannah Crone, a Starbucks manager, a few weeks ago. “Everything is going great. The crowd has been steady, and we’ve had a lot of people here. We’re making sure everybody is enjoying their drinks and their visit. Of course, there’s always somebody in the drive-thru.”

Crone says the staff is asking for their customers’ patience. “We’re still training our employees. We have a lot of high school students, and they’re learning. We want to make sure everybody is fully trained so we can pay full attention to our customers.”

Starbucks isn’t the only new kid on this block. New eateries seem to be opening almost every week. In addition to the long-awaited Starbucks, folks may opt for subs of all kinds at Jersey Mike’s next door or taste tempting treats at Freddy’s Frozen Custard & Steakburgers nearby on U.S. 231 North. 

And for those who want to feel like their takeout is home-cooked, folks are flocking to Papa Murphy’s Take ’n Bake Pizza in the strip center near Publix, where owners boast fresh ingredients, including freshly made crust every day. Patrons pick up their made-to-order pizza then take it home to bake.

“It’s unbelievable,” said Jacory Calhoun, district manager. “The customers have been awesome. Very responsive. As soon as we opened, they started bombarding the store. It’s been amazing. I’m going to be honest with you, I didn’t expect to see it like that.”

Calhoun explained that Papa Murphy’s came to Pell City with a fully trained staff. “Everybody in this store is seasoned, and that’s what you want when you open your store – everybody trained and ready to roll.”

Calhoun has this advice for folks ordering a Papa Murphy’s Pizza: Try stepping out of your comfort zone. “At first, I was a regular pepperoni person, but ever since I tried our Tuscan Chicken and Sausage … I’m telling you, that’s the best I ever ate. I tell people don’t go for the cheese or pepperoni. Now, you will like it, but it’s not what brings you back. You’ve got to try one of our specialties. Those are the pizzas that really bring you back.”

Success in the early weeks foretells a bright future. “If the customers keep having the responses their having to us right now, I promise you, we’re going to be here for long while.”

That’s Holly Gaston’s plan, too. As general manager of Jersey Mike’s, she says she’s happy to be in Pell City. “It’s growing. It’s booming. There are so many opportunities here. New jobs are here. Pell City is just full of growth,” said Gaston.

The popular eatery chose March for its grand opening because according to Gaston, that’s the company-wide month of giving. This year’s benefactors are the Special Olympics and locally, Big Oak Ranch.

“Our company believes in giving back,” said Gaston. Eating at Jersey Mike’s is “more than just enjoying wonderful food. It’s also about helping others that need it.”

The new sandwich shop, also located at Coosa Commons, features a variety of subs, including gluten free.

“Our thing,” said Gaston, “is sliced fresh to order. Everything here is absolutely fresh every single day. The bread is baked fresh every day. Hot subs are prepared when you place your order. You have other sub chains who claim they are fresh, but we are the definition of fresh.”

Head south on U.S. 231 in Cropwell and check out Isabella’s Cocina and Cantina, which is getting rave reviews in its early days. Featuring a full Mexican menu, spacious dining inside and out, this new construction is attractively decorated and has an inviting atmosphere, drawing from residents of nearby Logan Martin Lake and all around.

But there’s more on the local dining scene. The buzz around Pell City says another restaurant – a high-class, white-tablecloth, candlelit, sit-down establishment is also considering Coosa Commons as its location.

Pell City Manager Brian Muenger says he’s met with the potential owners, and they are “excited” about the prospect.

“I know with the restaurant concept that was being reviewed, they were looking at taking all the rest of the available space and having a dining side, a bar side and also outdoor seating,” said Muenger.

“I strongly encourage them to consider that space and the menu they prepared. It was something really unlike anything we have here currently, and it’s something we have a great desire for. So many people tell me they’re traveling outside the city for sit down meals. And that’s certainly a need we want to see fulfilled,” he said.

“People strongly prefer to get their shopping and things done as close to home as possible, and that’s what we’re working to deliver here with as many options as possible. We want to keep our money and people here in St. Clair County.”

That’s a goal that just might be close at hand. Don Smith, executive director of the St. Clair County Economic Development Council, isn’t surprised about the apparent retail and restaurant boom. “As far as revenues go, even 2020 (pandemic) was a record year for Pell City, and 2021 continued that momentum,” he said, saying several developments have jumped from plans on a drawing board to real brick and mortar.

“A lot of these projects taking place now go back a couple of years,” said Smith. “They were delayed because of 2020,” but now are all full steam ahead. Last year was a record in sales tax, countywide basically. Pell City was up 8% over the previous year,” he noted.

“Folks are getting away from big cities looking for a quieter place to live,” explained Smith, “and Pell City, being on the lake, has drawn a lot of folks here from Atlanta and Birmingham to have a second home or to live here and work remotely.”

Muenger has the numbers to back that up. “Last year, we had over 200 new home permits that were issued, and we’re still seeing that continue at about the same level. Builders are building as fast as they can, but in some cases, they are hampered by the availability of finishing goods. Things like windows, doors, different fixtures. Absent those constrictions,” he said, “I really think they’d be building even faster.”

Most houses, in all price ranges, are staying on the market only a few days and in some cases, only a single day, Muenger said.

Despite the understandable optimism expressed by city and county leaders, there is somewhat of a downside. “The economy is so hot right now that business – all businesses and industry – is dealing with a staffing demand. All industry is trying to expand its workforce because labor ability is not always what they’d like it to be.”

Also, according to Muenger, with the obvious inflation, “we’re all paying more for the goods we are buying,” but people are also getting higher wages, creating what he called a “brisk demand” for all items from big purchases like houses and automobiles to the day-to-day purchases.

“Things are moving back to something very similar or in many cases above what the demand was in 2020,” said Muenger. 

And for Pell City, that retail pipeline just keeps on producing. The next major project soon to be underway is development of the old hospital property. The complex is to be anchored by Hobby Lobby and T.J. Maxx.

Smith said other tenants which can’t yet be announced will include “all brands, allowing folks in Pell City and surrounding areas to stay home and get the products they want rather than having to drive 45 minutes to shop.”

According to Smith, the 135,000 square feet of retail space is expected to be ready for shoppers in about 18 to 24 months. Groundbreaking is set for this summer.

“This is something very exciting,” added Muenger. “It’s something we worked on for several years. In the same vein we talked about in keeping people here, this center is comprised of national brands that people are going to be very excited to see.”

As Pell City adds population, “we become more attractive to national brands,” he explained. “We have a larger population to service. I think businesses that come here will be very happy in the reception they receive. We’re excited about where things are headed on that front, and we’re excited about the people moving to St. Clair County to make it their home.”

New Richey’s Grocery

Same family approach

Story by Eryn Ellard
Photos by Graham Hadley

There are certain things about life that are inevitable, change being one of them. People and places can’t stay the same forever. For the folks who have lived in Cropwell on the outskirts of Pell City, there has been one big change this year – the demolition and ultimate rebuilding and rebranding of the old Richey’s Grocery.

For years, the tiny country store was more than just the last place to pick up milk on your way home from work; it was the gathering place for the small community – the coffee was always hot and the Blue Bell ice cream was always cold. Eventually, though, the old, family-run business closed its doors and in 2017, new owners took over.

Business partners Danny Dinani and Frank Devani saw lots of potential in the old building, its history and ideal location just a stone’s throw from Logan Martin Lake.

Dinani, who has made a career in retail for over 20 years, acquired the property in 2017, and also moved his family to Pell City to start their lives in the small town.

“The lake and the community were a big selling point for me,” Dinani said. There are very nice people here, and it is a family-oriented place.”

Recognizing that many people in the area know each other and their families, Dinani said the purchase was pretty much a no-brainer. “My customers know me and my family very well. It is a safe place to live, raise children and work in,” Dinani noted.

During the COVID-19 shutdown, Dinani said his store remained open, serving the small community in a big way. It was then when he and his partner decided that it was time to build a new Richey’s Grocery.

“The town of Cropwell is growing, so we wanted to grow along with it,” he said. “It also needed some changes, such as including a package store, new gas pumps, fishing supplies and groceries.”

The store was closed for nine months while the demolition of the old store and construction of its newer, more modern version was built. Richey’s reopened at the beginning of the year, officially three times the size of the old landmark store. The new store features a beer cave, which stays at a cool 32 degrees 24 hours a day.

Dinani has two full-time employees, and he and other members of his family also work there.

“The customers are all very friendly, they have welcomed me and my family with open arms, and we are very thankful for that.”