Independent business bringing its sweet operation to Moody
By Amanda Pritchard
Photos by Jerry Martin
Creating a candy wonderland for children of all ages, store owner and creator Hanson Watkins opened Indie Candy in Crestline Village with that goal in mind. The business has thrived, and now she is expanding production in Moody.
In looking for the perfect place to expand her business, Watkins searched within an hour radius all around Birmingham, but ultimately knew she wanted to settle in Moody. “My father has done business in Moody for 30 years. It has a great reputation.”
This natural gourmet sweets shop specializes in allergen-free candies. Still keeping its storefront in Crestline Village at 73 Church St., Watkins will over time be building her workforce from seven employees to approximately 25 once the expansion is complete.
Featuring treats that Watkins calls “super duper handmade,” Indie Candy provides sweets that are free from the big eight allergens — wheat, soy, peanuts, eggs, tree nuts, dairy, fish and shellfish. “If it’s on the market and fits in our all-natural, allergen-free category, then we have it,” Watkins said.
Producing hard candy, chocolate and gummies, Watkins says, “Indie Candy focuses heavily on quality ingredients, keeping things fresh and shipping immediately.” Citing its best-seller as flavored gummies, Indie Candy packages its edibles in festive seasonal wrappings. “Everyone’s gone crazy for our pumpkin pie brittle. We’ll have it packaged in our gift tins for Christmas.”
Making it a mission to bring new experiences to candy lovers, young and old, Indie Candy Public Relations Director Beth Norris said, “Watching kids come in and eat their first piece of chocolate is out of control. Women come in all the time who haven’t been able to have candy and ask which section can they have. When we say all of it, they get so excited.”
Celebrating brisk Halloween sales, the staff at Indie Candy shipped more than 8,000 individual pieces of candy.
Indie Candy does not just make candy for others. They treat themselves, too. Watkins and her family have had trouble finding the right edibles without allergens and food dyes, so she looked to herself to provide the goodies. Mango and cherry gummies are her personal favorites, while Norris says she prefers the truffle apple.
Offering alternatives to allergens, Indie Candy can be purchased at its Crestline location or through its website at www.indiecandy.com. New customers can also “like” Indie Candy’s Facebook page to find out what’s cooking in the kitchen.
Indie Candy’s move to Moody with its production facilities will be completed soon. The new location is at Moody Acres where Minnie’s Bakery once occupied space.
Looking forward to expanding her business, Watkins said, “This is such a big deal for families who haven’t been able to have candy before. We can’t help but feel like what we do matters.”
