Experts tell you how to deck the halls the easy way
Story by Eryn Ellard
Photos by Gerald Ensley Jr.
It can be the most wonderful time of the year, but the stressful pace of the holiday season seems to heighten during the holidays when decorating worries are in the mix.
Take it from the experts. It doesn’t have to be.
According to two top preforming retailers, both of whom specialize in décor and gifts, and one creative interior designer, if its gets to be too overwhelming, it isn’t worth doing, and if you’ve tried, and things didn’t turn out as planned, the sun will still rise in the morning, as the old saying goes.
From timeless classics to eclectic, over-the-top interior designs and everywhere in-between, some of the county’s top talent share some tips and tricks of the trade when it comes to decorating for Christmas, so that you can get back to the real meaning of the season.
Well-known local retailer Jordan Morton of Magnolia’s Gift Shop, which has now grown into three separate locations, says she learned her ways of decorating from her mother, and it was always a family tradition preparing for Christmas. “When I was a little girl, my mom would put a tree in every room and decorate every spot of our home,” Morton said. “It was so magical!” Morton’s business is probably most well-known for their trademark giftwrapping, and their “go big” approach when it comes to Christmas, in both decorating and unique gifts.
As far as trends for this holiday season, Morton says it is both a challenging and unique experience to gather what customers really value in each of her stores. “Each store has its own little personality, so we can tailor certain things to the local communities,” she said. “We try to create a space where you can enjoy finding a really nice gift or decoration for any occasion in life.”
Morton’s tips for decorating seem easy enough to follow, but just as easy to create a mess. The biggest mistake she sees her customers making is trying to figure out decorating all at once. “Whether you’re just starting out, or wanting to refresh what you already own, it’s best to take it one step at a time,” Morton said. She also believes that a good Christmas tree is a great investment, as well as mantle garland.
“Then, next year you look to build off that look by adding garlands for your staircase or decorative items for your centerpieces,” she added. By doing smaller areas at a time, Morton says it also alleviates the stress and cost of decorating by trying to do it all during the busiest time of the year. It also gives you room to experiment with different themes, greenery or statement pieces that you may not even like the next year.
This year, Morton says the buffalo check pattern has been a strong seller, and it seems to be sticking around. She also added that the “vintage” Christmas feel is making a comeback, “… and of course you won’t ever be out of style with red and green decorations.” Morton also points out that a good rule of thumb is to have a few “statement pieces” incorporated within your home. “These can be large trays, pottery pieces, lanterns or pottery pieces you can dress up or down throughout the year, and you can always give them a different look based on the time of year, just by adding different floral pics or ribbon.”
Special decorations for special places
For the last 29 years, Gerald Ensley, owner of Southern Manor Interiors in Pell City, has been decorating and designing special spaces for his clients. Always dressed to impress and driving what he has dubbed the “glitter van” because he always carries glitter and other special touches with him to use in his plans – from simple to elaborate. Ensley loves to see his client’s vision come to life, all year long, not just during the holiday season. However, Ensley stays booked every year for the six weeks of Christmas with design work he delivers to his clients.
“As far as decorating goes, don’t ever be afraid to try something new. If it doesn’t work, don’t be afraid to try again.” Ensley believes it is easy for people to see a vision or an idea they would love to see in their home for Christmas, but can often be hard to execute, so they become overwhelmed and quit altogether.
Known for his eclectic and larger-than-life creations, Ensley also believes in working with what you have. “Anything can be used in a tree,” said Ensley. “I’ve put lanterns in trees, signs, statues meant for tables, you name it.”
When asked if he had to choose a few key pieces that are timeless and necessary for Christmas decorating, he responded that a good tree that actually “fits” the room it will be in is always a great investment, along with a good nativity scene and a good wreath. “When I start decorating a tree, I always start with the topper, which doesn’t always have to be at the top of the tree, and work around that,” Ensley said. “From there, I am able to see what (clients) have and what I have to work with, and what I need to bring in.”
He also advises not to be afraid to mix different types and sizes of greenery, ribbon, beads, lights, anything you’ve got when decorating your tree, mantle, tables, anywhere you are planning to place something as a decoration.
Everyone is different, and their decorating should reflect what they want. Flocked trees have been very popular in recent years, but there really aren’t any “one size fits all” Christmas trends, it just all depends on each client. “I just don’t think inside the box,” he said. “I don’t look at it as a one-size-fits-all type job, but rather creating spaces where you can make new and special memories with family and friends.”
Just down the road a piece, flustered decorators and perfect gift hunters can be found at Main Street Drugs, a pharmacy and gift shop, also with three locations. Owner Jennifer Eddy ascertains a strong love for family – especially children. “I know my son loves the color blue, and he loves football,” Eddy said. “So, I know we will have a blue football-themed tree somewhere in our house just for him.”
Her personal take on decorating is just that – what she likes. That might include classical looks with a traditional topper and heirloom ornaments, to just downright fun decorations, like an upside-down elf tree topper. Or it might be festive threads of ribbon and ornaments with clever sayings, that when you see it all set up, you can’t help but feel happy.
With signature wrapping of red and green polka dots, to themed trees, she carefully plans and budgets each year, in order to remain pocketbook friendly, as well as effective with her decorating pieces. She, too, also shares her love of adding different styles of accents – from greenery, to peacock feathers, to floral pics, she believes it should express who you are and what you like.
Eddy also has searched for special pieces from local vendors, ranging from Mississippi to Pell City.
While Christmas can become a stressful time, Eddy admits, it is all about its magic to the children. “Kids love to help,” Eddy said. “Buy a box of plastic shatterproof ornaments and a small tree for them to decorate themselves. It means the world to them and makes them feel included.”
She loves the look on a customer’s face when she creates a custom bow or helps pick out a great gift. It is what she loves most about this season, and it’s her way of giving back to the community.
