A class act

McConaughey shows Pell City
why he is a fan favorite

Story by Scottie Vickery
Submitted Photos

Lena Parris went through hail to see Matthew McConaughey. And by the time the time the Ragland woman caught a glimpse of the actor, whose upcoming movie recently called for filming at the Pell City Steak House, she’d also survived five hours in the summer heat, gotten drenched from several rain showers, and acquired a sunburn to boot.

So was it worth it? “Yeah, I’d say it was,” Lena replied. “I’m not planning on going to California anytime soon, so I figured this was the closest I was going to get to seeing a celebrity. It was an experience for sure, and it was true Alabama weather. You ride out the rain and a hailstorm, it gets bright and sunny, and then you get burned.”

She also got some good photos of McConaughey, who has been in the Birmingham area since early June filming scenes for The Rivals of Amziah King, which is written and directed by Andrew Patterson and produced by Black Bear Pictures. 

The award-winning actor, who earned a Best Actor Oscar for this role in Dallas Buyer’s Club and has also starred in blockbusters such as The Lincoln Lawyer and How to Lose a Guy in 10 Days, will star in the movie, a crime thriller set in rural Oklahoma.

Since arriving in Alabama, the actor and crew have been spotted at a variety of places in at least three different counties. In Jefferson County, they’ve eaten at Birmingham restaurants and filmed at J&J Grocery and Deli in Bessemer in addition to a Hoover church and home. Shelby County’s Elvin Hill Elementary School in Columbiana was recently transformed into Bill Waugh Elementary School for filming, and McConaughey’s trip to St. Clair County took him to the Steak House as well as a farm in Cropwell owned by Kathy and Bill Carleton. 

All Abuzz

Kathy had no idea just how appropriate the name of their farm – Bin Swindled – would turn out to be. She didn’t find out that McConaughey had spent a morning there until hours after he’d left, and she felt as if she’d, well, “been swindled” out of her chance to meet one of her favorite actors.

An avid Texas fan, McConaughey gives his fans the “Hook ‘em, Horns” sign. Photo credit: Anna Turner

“I was so ticked off,” she said with a laugh. “I would have at least enjoyed getting his autograph or getting my picture with him while he was in my pasture. I’d have loved to have taken him a glass of tea.”

The Carletons allow a relative, a beekeeper, to keep his bee colony on their property, and he showed the actor and crew some of the finer points of beekeeping. “I guess Matthew plays a beekeeper in the movie,” Kathy said. “He was showing them how to act and react around bees.”

The fact that McConaughey was long gone by the time she found out he’d been there still stings, Kathy admitted. “How would you feel if he was on your property, and no one told you? My husband still doesn’t get why I was mad,” she said. Now that some time has passed, however, the irritation has faded. “What can you do but laugh? It’s a good story to tell.”

That morning, she noticed several people in their driveway, so she sent Bill, who apparently hasn’t pored over many issues of People magazine, out to check. He came back and said the relative was showing some people the bees. Later, when the crowd had grown, Bill headed down for another look.

He talked with some of the folks and came back and told her a few had gotten stung and added that “one of them looked familiar.” When the beekeeper told them later who the A-list guest had been, “Bill said, ‘I guess if it had been John Wayne or someone like that, I would have recognized him,’” Kathy explained. “Can you imagine?”

Kathy, a concierge travel professional, said she was working from home that morning and not dressed in her finest since she didn’t know company was coming. “What if I had wandered out in the driveway? I would have absolutely flipped,” she said.

The farm, however, looked great. “The grass had just been cut, thank goodness,” she said. “Everything looked really pretty.”

Steaking claim

Bruce Spann, manager of the Pell City Steak House, said the crew started scouting the location a few months before the filming. “They just came in one day out of the blue,” he said. “They came in several times after that, just looking around, and then we sat down to do a contract.”

Although they weren’t told at the time which movie it was and who the star was, “we kind of figured it out since we knew they were shooting in Birmingham,” he said. They got official confirmation on Monday afternoon and learned that filming would be Wednesday, so they announced on Facebook that the restaurant would be closed. Bruce said he and his mother, Janice Spann, were the only employees allowed to be there the day of filming. “They were very strict, but they were very professional, every one of them,” he said. “It was a great experience.”

Tuesday night, “they came in and took everything down from the walls and redecorated,” he said. “It’s supposed to be a restaurant in Oklahoma, so they took down the business license and anything to do with Pell City.”

Bruce said the filming process was fascinating. In addition to the action happening in the main part of the restaurant, “my downstairs was slap full of people watching it on big screens,” he said. “They were looking at every little thing, and I don’t know how many times they would reshoot things. They worked very hard, and I have a whole different respect for what they do. They were busy people.”

He also learned that filming a movie requires a lot of silence. “You can’t have any noise whatsoever because their mikes are so sensitive,” he said. “I had to cut the ice machine and air conditioner off. We couldn’t cook anything because we couldn’t run the exhaust fans.”

As a result, he and Janice got an inside glimpse of Hollywood magic. Although McConaughey was only having a cup of coffee in the scene, the extras who portrayed the diners at tables around him had full plates. “It was plastic food,” Bruce said. “It looked so real.” 

Although they got to see the whole experience unfold, they only had a brief encounter with McConaughey. “He was a super nice guy,” Bruce said. “He came back about 3 o’clock and asked if we wanted a picture with him and said he might not get another chance. He shook my hand and said, ‘Thank you very much,’ and went back to work.”

The next morning, the crew returned and put everything back just like they’d found it. “They had taken pictures of how we had everything, and they took their stuff down and put ours back up. We opened up that morning at 10:30, just like we always do,” Bruce said. “It was a cool experience and we enjoyed it.”

Braving the elements

Although things were nice and dry inside the restaurant, that wasn’t the case outside where a group of fans gathered, hoping to meet – or at least see – McConaughey.

Throughout the day, there was rain, heat, and even a few minutes of hail, but the storms are what led Sundi Hawkins to the Steak House, which is not far from her home. “Our power went out, so I looked at my youngest and said, ‘Hey we need to go get some exercise. Let’s go for a walk.’ He knew exactly where I was going,” she said. “I just couldn’t be this close to him and not try to see him.”

The weather did not always cooperate

Throughout the day, fellow stargazers came and went as their schedules allowed. “I wasn’t planning on going at all and was just going to let them do their thing,” Lena said. “Turned out I had an hour to kill, so I decided to go by and see what was going on. That hour turned into a five-hour adventure. I almost left, but then I thought, “I’ve invested so much time here I may as well stay.’ ”

She also sacrificed a good bit of comfort – and her pride. “After the rain and hailstorm, I was soaked. And when I say soaked, I mean I was drenched,” Lena said. “I had on slides, and my socks were soaked, so I took them off, wringed them out, and put them in the pocket of my raincoat.”

A crew member later told her that McConaughey happened to look out the restaurant window and saw the whole thing. “He sees me out there wringing out my dadgum socks,” she said and laughed. “Could I have had a more Alabamian moment than that right there?”

Wet feet aside, Lena said she enjoyed watching everything unfold. “It was actually pretty neat to see how films are made,” she said. “The crew was going in and out and they all had walkie talkies. They were all labeled – one said ‘props.’ You could see all the different jobs because of the walkie talkies.”

Although the wait was long, the crowd was finally rewarded with a Matthew sighting and a little interaction. After filming, the actor went to the trailers parked across the street at First Baptist Church at Pell City. He emerged late afternoon and waved to the onlookers before driving off in a Lincoln Aviator and driving away, a chorus of squeals following him.

“When he was filming, he was very focused,” Lena said. “He came outside and went to the trailers, but he never waved or looked up or anything. When he was leaving, he was a little more friendly and talkative, and he interacted a little with the crowd.”

Although he didn’t sign autographs, the actor rolled down his window before leaving. “Can I get a ‘Roll Tide,’ Matthew?” someone shouted. “Not a chance,” the actor said with a grin. McConaughey, a graduate of the University of Texas and a huge Longhorns fan, flashed the “Hook ‘em Horns” sign at the crowd as he drove past.   

It was a bittersweet moment for Sundi. “One of my favorite actors of all time is right here. He drove right in front of us, and I got so excited I forgot my camera was on zoom, so I missed the picture,” she said.

Likeability factor

Although the lure of Hollywood is strong, it seems that Matthew Mania was fueled in part because so many people like the man behind the persona. McConaughey was named Philanthropist of the Year by The Hollywood Reporter in 2022 in part for his efforts in organizing the We’re Texas concert that raised $7.7 million for victims of Winter Storm Uri.

He was also recognized for the impact of the just keep livin’ Foundation, which he and his wife, Camila Alves McConaughey, started in 2008 to provide after-school fitness and wellness program in inner city high schools.

“I’m a big fan,” Kathy said. “I just love him, and I love his way. He seems like a kind person.”

Sundi agreed. “He’s always been one of my favorite actors and it’s not just because he’s good-looking,” she said of the star, who was named People magazine’s Sexiest Man Alive in 2005. After hearing some podcasts he’s been on and listening to part of his audio books, she’s become a bigger fan. “He’s down to earth and very spiritual. He just seems like a cool guy,” she said.

Lena, who said she was a fan long before McConaughey came to town, said she hoped his experience in Pell City was a good one. “It was an experience I wouldn’t have gotten to have anywhere else,” she said. “Hopefully we didn’t annoy the man too much.”

Momma, is magic real?

Yes, magic is real … but it’s not always what you think.

It’s not make believe or in movies or manufactured by Disney. Magic isn’t manmade,

bottled up and mass-produced. 

It’s made in the heavens and sent down to earth … silently… subtly … secretly. 

It’s sown into the soil and grows from the ground.

It’s hidden under the rocks in the riverbanks and swims in the sea. 

It serenades us from the trees and the forest floor.

It blooms in every color and brings us the bees and butterflies.

It grazes on grass and hides in holes and sometimes, it’s so small it can only be seen in the dew

of the early morning light.

Go outside, listen and pay close attention.

Magic is out there. It’s everywhere. But you have to want to see it

**The magic is all around us in St. Clair County – from mountains, valleys, lakes and creeks to wide open pastures and dense forests.

Discover and cherish the magic we have for yourself and generations to come.

– Mackenzie Free –

Wife, mother, photographer & current resident of the unassumingly magical town of Steele, Alabama

Weddings: The proposal

Story by Carol Pappas
Photos by Mackenzie Free

After dating a year and a half, Caroline Williams and Mark Anderson knew they were going to get engaged to be married. But when and where were simply question marks. That is, until Mark devised a plan that would not only include his bride-to-be, but their families and friends, too.

Making all of it a surprise was just another hurdle to be cleared.

Of course, he had to have help to pull it off, so “a quick call to Aunt Laurie and Uncle Jim” was the logical, first step. The fun-loving couple seemed ideal for the job. After all, Aunt Laurie and Uncle Jim are Laurie and Jim Regan, owners of Pirate Island on Logan Martin Lake and have certainly earned the reputation of perfect hosts, opening their island up to just about every boater on the lake.

“We knew we would get engaged eventually,” Mark said. “It was important to me that the engagement be what we really wanted and really loved. I knew she had always dreamed of friends and family being able to share it, too.”

So, Mark went to work scheming and planning with the Regans, their families and their friends. He had looked at special places to pop the question, but they just weren’t “the right place.” He knew it had to be at his aunt and uncle’s – under the willow tree that drapes over the water’s edge.

“The lake had always been an important place in my childhood and growing up. It was a really special place to do it.”

Water had been central in both their lives. Caroline was a Division I swimmer in college. He grew up on Alabama’s coast in Mobile. They met at a friend’s birthday party in Atlanta where they both worked. “We hit right off,” Caroline recalled, “and the rest is history.” They have been together ever since.

“Water was important in both our lives,” he said. “She had been with my family at the lake several times and really enjoyed it,” so he thought, ‘What better place?’  “It’s close. We can have friends. So that’s what we did. I knew Aunt Laurie and Uncle Jim could handle it.”

Mark and Caroline live in Atlanta, so he had to devise a way to get Caroline to come to Pell City and not suspect anything. His story was that they had been so busy, they needed a laid back weekend out of Atlanta. “Why not go hang out with Aunt Laurie and Uncle Jim at the lake?,” he asked. And they did.

They went out to dinner Friday night and spent a leisurely Saturday morning with Caroline not suspecting a thing. Then, he had another idea, he told her. “It would be fun to go cruise on the pontoon and check out the island.”

Aunt Laurie made an excuse not to go, and she stayed behind to orchestrate what would come next.

They loaded up on the boat, Jim turned the key, and “it wouldn’t turn on. We (Mark and Jim) were making eye contact with each other like, Oh my God!” Meanwhile, “a train of cars were lined up on Blackberry Lane waiting to turn into the house.”

Jim was texting Laurie to let her know what happened, and he insisted he could get the boat going with jumper cables.

“I felt bad,” an unsuspecting Caroline said. “I kept saying we don’t have to go. It’s OK. It’s not a big deal, we can hang out on the dock.”

“No, we’re going on the boat,” Jim insisted. A supportive Mark said, “You know how Uncle Jim is when he sets his mind to something.”

The boat started, and they cruised on the pontoon boat as planned and then headed back to pick up Aunt Laurie, or so Caroline thought. There was a cooler sitting under the willow tree, and Jim asked Caroline and Mark to grab it for him because it was too heavy.

As they started walking over, Mark started his proposal speech. It was at that moment the dots began to connect, Caroline said, and she thought, “Oh, my God, it’s happening! I started sobbing. The ring was in the cooler, he reached in and grabbed the ring and got down on one knee.”

“The first voice I heard was my dad. Then I heard the others, and I saw a huge group of our friends – from Charlotte, DC, Atlanta – extended family who came for that moment. It was all the people we love running toward us. It was great.”

“I was very anxious” in the days leading up to the proposal party, Mark said. He thought about all the people involved and all the moving parts. “But at the end of the day, the most important thing is, I’m getting engaged to the girl I love,” he said, remembering how that thought made him calm.

“It was going to work out perfect. I’m not looking at weather and knew we were the first domino to fall. I was going to be engaged to her. However it happened, it was going to work out perfectly,” he said. “It was still different than I envisioned. It was much better than anything I ever dreamed up.”

“I was so surprised,” Caroline said. “I had no idea it was going to be that weekend, and with our family and friends there, it was a whole other level.” Just like Mark, it was well beyond her expectations.

“Girls always imagine their own picture of perfection – the nails, the dress,” she said. “I was wearing a bathing suit cover up left over from high school! It was so perfect – getting engaged to the love of my life with people I love.”

Weddings: Tips and tricks for the big day

Story by Eryn Ellard

May a little girl dreams of what her big day will look like – the dress, the knight in shining armor, the flowers, the cake, the tears streaming down her father’s face as he revels in the beauty of the little girl he raised into a successful woman.

All these precious moments are no doubt magical indeed, but they do not always happen on their own. Sometimes the bride-to-be needs a little help. And that’s where Angel Phillips comes in.

Phillips, a native of Ragland, and self-taught in the floral business many years ago, she eventually decided to try her hand at wedding planning, and she took to it quite naturally.

She has now been planning weddings for 12 years and stresses to newly engaged couples the importance of hiring a wedding planner. “I don’t care what you cut out, but your wedding planner is the most important,” Phillips stressed. “We think of things you don’t think of on the days leading up to the wedding and on the wedding day.”

Proposals have also changed dramatically especially since COVID. Phillips said that similar to a gender reveal for an expecting couple, entire families are now being included in the proposal. “Any reason to get together with family and friends to celebrate a momentous occasion is what we are seeing now,” Phillips said.

Buffet-style dining is popular right now

Phillips averages 30-40 weddings per year and takes care of booking vendors, decorations, floral arrangements and music. “I handle all the details, “ Phillips said. “I do like for brides to be involved in invitations and music, they need to know what song they want for their first dance and what song they want to dance with their daddies to.”

She also serves as a liaison for all the vendors and anyone else involved by providing a detailed timeline and making it clear that they are not to contact the bride two weeks before the wedding. This way everyone knows their places, and it cuts down on stress, especially for the bride.

Phillips noted that wedding trends tend to change around every five years or so, and many older traditions are coming back – some with more modern twists. Brides are now wanting bright pretty colors and greenery in their bouquets. They also prefer a cascading hand-tied bouquet with lots of colors and textures.

Couples are also opting for a buffet style reception with grazing boards and charcuteries, rather than comfort foods like chicken fingers. Brisket is a very popular item on a reception menu, as well as a mashed potato bar. Carving stations are also being seen more and more.

As for the rehearsal, the most popular items for rehearsal dinners are tacos and margarita stations. As far as wedding cakes go, bigger is not always better anymore. Brides are now opting for a two to three-tier cake, each tier boasting a different flavor, with cupcakes all around. However, the most popular sweets can be found at the groom’s table. Grooms are moving away from traditional groom’s cakes and moving more toward things like banana pudding, fried pies and anything that guests can “grab and go.”

Venues are also changing drastically. Classic whites, with lots of light, complete with long farmhouse tables are a trend. Candles are also very popular in wedding venues now. Phillips also noted that church weddings aren’t the only venue of choice as they once were.

Photography is always a huge part of a wedding, and brides want more outside photography, first looks with the dad and groom, clean photos, romantic looks with ambience, and candid shots. Phillips also noted that a videographer is just as important as a photographer for brides and grooms these days.

Old traditional ways of paying for weddings have also changed drastically, Phillips noted. “There is no etiquette anymore, it’s all about the bride and groom. It takes a village. Weddings are certainly more hands on with all members of the family.”

Phillips said the most rewarding part of her job is “at the end of the day when you see them dancing and loving each other, you know you have given them the best day ever” Phillips said.

What comes next? As far as honeymoons go these days, couples are opting for all inclusive tropical destinations where they can partake in excursions, surfing, fishing and sailing.

Traditional wedding rings have also evolved over the last several years. Smaller, solitaire rings set in gold are coming back in style but tend to be more expensive.

Another new tradition during the wedding ceremony are live painters. These painters set up and paint while the ceremony or reception is going on and paints the bride and groom. This gives the newlyweds a keepsake of their perfect day forever.

Klarissa’s Cakery

From camper to storefront, cake creator cooks up success story

Story by Scottie Vickery
Photos by Mackenzie Free

For lots of folks, the idea of graduating from high school a year early and building your own business from scratch at 18 would be a tad daunting. For Klarissa Hendrix, it was a piece of cake.

Her mobile bakery business was such a hit, in fact, that three years later she decided to mix things up and make it permanent. This past December, she opened Klarissa’s Cakery in an Odenville storefront and has enjoyed sweet success ever since. It turns out that her ability to dream big and willingness to take some risks, coupled with a lot of hard work and creativity, were the perfect ingredients for a booming business.

Custom Hot Wheels cake

“From sunup to sundown, I’m going all day,” she said, adding that she starts baking around 5 each morning. “Most Saturdays, we have a line outside waiting on us to open. It’s been crazy.”

Customers can’t get enough of the mouth-watering treats, which include an ever-changing assortment of cupcakes, brownies, cookies and cakes that are sold whole or by the slice.

Her cake decorating skills help set her apart, and she’s created everything from beautiful tiered wedding cakes to cakes featuring superheroes, lobsters, unicorns, footballs and mermaids – all handmade from fondant icing. “Sometimes people will bring in pictures of what they want, but I love when they tell me I have free rein,” Klarissa said.

Her cakes come in all shapes and sizes, as well. She’s crafted cakes shaped like baseballs, whiskey barrels, pineapples and an RV. Her most popular cake is a Highland cow.

Cupcakes flavors range from strawberry, wedding cake, watermelon and orange Dreamsicle to pina colada, red velvet, lemonade, pistachio, banana pudding and key lime pie.

She’s pretty much done it all – well, almost. “I still really want to do a pickle cupcake,” Klarissa said with a grin.

Although lots of her customers are new fans, many were familiar with her cakes and cupcakes from her first business, Klarissa’s Cakes and Cupcake Camper. In addition to making custom cakes and filling cupcake orders, she hosted birthday parties and sold cupcakes at pop-up events – all from her refurbished 1970s camper.

“I went to Tennessee with it and took it to all kinds of events,” she said. “I’d do birthday parties and let the kids decorate cupcakes, and I even took it to schools so teachers could decorate them. It was a cute party idea, and people loved it.”

At the time, it was a great way for Klarissa, who had always planned on being a cosmetologist, to explore a new dream that was just beginning to take shape.

Cooking up a career

Klarissa, who lives in Springville, first began baking as a child. “My mom started letting me use the oven when I was about 9 years old, and I loved watching Cupcake Wars,” a televised cupcake-baking competition on Food Network, she said.

Her grandmother, Vicki Smith (also known as Gammy) has always baked for the family’s holidays and provided additional inspiration. Once they started baking together and exchanging ideas, Klarissa’s excitement grew. “Gammy really helped me,” she said. “We teach each other.”

When Klarissa turned 16, her grandmother made her a cake that featured a sculpted purse with makeup brushes, powders and lipsticks she made out of fondant, an icing that can be molded, shaped and rolled. “I saw her making all these amazing things, and they looked so real,” Klarissa said. “I got really excited about it, and I’d go to her house, and we’d try out all these new flavors and decorations.”

About the same time, Klarissa was working part-time at a bakery in Trussville and began to have second thoughts about cosmetology school. “I didn’t know what I wanted to do,” she said. “I took a tour of the cosmetology school, and it didn’t really feel right, so I started praying about it.”

Humble beginnings in a trailer

Although Klarissa didn’t know what her future held, she knew she wanted it to come quickly. “I was the type who was ready to be done with high school and wanted to start working,” she said. Klarissa, who was homeschooled through Faith Community Christian School, worked hard so she could graduate a year early.

By then, friends were asking her to fill cupcake orders. She got a request for her first wedding cake and began thinking she might be able to turn the hobby she’d fallen in love with into a career. “I knew I couldn’t open a storefront at 17, and I began thinking about a food truck,” she said. “The next day, a friend posted a camper for sale.”

Her parents, Leslie and Bridgett Lupton, renovated the camper while Klarissa focused on baking at home and getting the necessary licenses and permits. Soon, she was able to take her business on the road – literally – and she hasn’t looked back since.

“It’s been working out so far,” she said, adding that after running the Cupcake Camper business for several years, she was ready to find something permanent. After finding the perfect storefront in Odenville, her family, which now included her husband Kody, helped get it ready for the opening in December – just months before her 22nd birthday.

Forecasting success

Opening day was a busy one. “We sold out in the first hour,” Klarissa said. “My grandmother and I were trying to throw cupcakes and cookies in the oven, so we’d have enough to sell. December was a crazy month. We had 27 cakes go out in one day alone, and it really hasn’t slowed down at all.”

Although she’s got lots of repeat customers and is busier than she ever dreamed, Klarissa said she got one review that was extra-special. James Spann, the chief meteorologist for ABC 33/40, declared a creation she made to be “one of the greatest cakes ever.” Spann posts photos on social media of the hundreds and hundreds of decorated cakes and cookies he gets when visiting schools to present weather programs. 

“I’ve always wanted to do a James Spann cake,” Klarissa said. She got her wish a few months ago when Leeds Primary School placed an order. “I immediately called Gammy and said, ‘We’re doing a James Spann cake.’”

Although the planning took a while, the pair spent about a week making the different pieces of the creation. It featured a house with an overturned car, a swaying tree, and a tornado with a trampoline in it since Spann often refers to trampolines that go airborne during storms as the “state bird.” The cake, which was completely edible, also showed a family wearing appropriate safety gear in front of a television in the basement.

“One of the greatest cakes ever,” Spann posted. “It even features someone wearing a helmet watching our live coverage in an underground basement. Amazing!”

Not just desserts

Not long after opening her bakery, Klarissa began getting requests for breakfast, so she now offers sausage balls and a variety of muffins. “I want to say I have the best sausage ball recipe,” she said. “I know that’s a bold statement, but I stand by it,” she said.

Breakfast has been such a hit, she hopes to one day be able to offer lunch as well. For now, though, she’s going to enjoy her success and the fact that her family has been a part of it all. Her grandmother does some of the baking, her mother helps at the counter a few days a week, and her 16-year-old sister, Chloe, has started working there, too.

Although Klarissa wasn’t sure she could make a bakery business work, her mom said she and her husband knew it would be a success. “We knew she was too young at 17 to enter into a legal contract, but the camper was a great way for her to start,” Bridgett said. “She took it and ran with it. She’s always been so mature for her age, so we didn’t doubt she could make it.”

The rise of retail

Pell City Square, including Hobby Lobby, to open in September

Story by Carol Pappas
Photos by staff

In the midst of handling the city’s burgeoning responsibilities on the massive development of Pell City Square Shopping Center, an April 2017 memory popped up on Pell City Manager Brian Muenger’s cell phone screen.

It was a photo he had taken from atop the old St. Clair Regional Hospital building. The focal point? Construction of McSweeney Automotive. Except for the spot cleared for McSweeney, nothing else was there, only woods.

What a difference six years later. Not only is McSweeney Chevrolet Dodge Jeep Ram commanding a presence over I-20 and U.S. 231, Starbuck’s, Jersey Mike’s, The St. Clair and Tavern at The St. Clair usher in crowds daily at their thriving nearby businesses to the west.

To the east, the hospital is no longer there. Instead, a 147,000 square foot retail center is taking shape.

Different construction but part of the main project, the piers have been poured for Hobby Lobby

A year to the month that dirt was hoisted from ceremonial shovels to begin the construction of Pell City Square, officials are expected to check off the longtime dream from its wish list.

The ribbon is expected to be cut in September on the center fronting I-20 just off U.S. 231 South on John Haynes Drive. An exact date has not been set. That announcement should come about five to six weeks out from opening, Muenger said.

The project partnering Noon Real Estate, City of Pell City, St. Clair County Commission and St. Clair Economic Development Council represents a major breakthrough in retail development for the city and county, adding familiar names like Hobby Lobby, Old Navy, TJ Maxx, Pet Smart, Five Below, Rack Room Shoes, Ross Dress for Less and Ulta Beauty.

The development’s early vision is credited to Bill Ellison, who introduced developers to the property and its prospects. Ellison developed the center and surrounding businesses that Walmart now anchors, and the U.S. 231 bridge connecting the two developments now bears his name in recognition of his work in developing the areas.

But that’s not the end of this story. More development is expected at the nearly 18-acre site. It’s just too soon to announce anything official, said Muenger.

He did give a hint at what’s expected, though. The user agreement for the city’s part of the development specifies what should be located there – a “national, sit-down restaurant” like Outback and Olive Garden. While no agreement has been reached, the city and its development team have been working with prospective businesses “in that genre,” Muenger said.

He added that the original plat has been revised to accommodate specific additional businesses, and one, or both, of the outparcels on the western end closest to the interstate may have announcements by the time of the opening of the center in September.

In the meantime, transportation crews have been busily preparing for increased traffic likely coming its way. The widening of John Haynes Drive has been completed. So has a retaining wall built near U.S. 231 South to give the outlet enough width for a fifth lane, enabling a new outbound turn lane. That will give drivers access to three turn lanes.

Restaurants line another big project just down the road

Traffic light signalization is being improved at Jeanne Pruett Drive and U.S. 231 to help with the flow of traffic.

What all that means is by September, the city will enter a new era of economic development with the opening of the center and the array of retail it offers to citizens plus the benefits coming to city coffers. First year sales projections are $25 million. At an effective tax rate of 5 percent, that’s an additional $1,250,000 per year. “It’s very material to our local budgets,” Muenger said.

It opens up another corridor for retail growth and other commercial developments are expected to follow. “It closes the gap in retail shopping needs,” Muenger said. And those shoppers “can stay here to find what they need rather than travel outside the city.”

When he thinks back to that photo on his phone – merely a clearing in the woods taken from the rooftop of an abandoned hospital – Muenger can’t help but see how quickly that entire area of the city has transformed.

“It’s extremely exciting for the city,” Muenger said. “We’ve worked for a very long time. It’s very gratifying. It’s what people told us they wanted to see here.”

Come September, it will all be open for business.