Earnest Roots Farm

A success story worth sharing

Story by Scottie Vickery
Photos by Mackenzie Free

Not long after they had their first child in 2017, Kiley and Josh Morrison started wondering about the food they were giving him. They worried about where it came from, the chemicals it contained, and whether or not it would affect their son’s future health.

After doing some research, they weren’t happy about what they learned. So they planted a vegetable garden, got a milk cow, and vowed to make changes for the good of their family.

Atticus is raising quail

Nearly 10 years later, what started out as parents’ intuition has morphed into Earnest Roots Farm in Ashville, which offers pasture-raised beef, chicken, pork, and other food that was “produced the way God intended.” No GMOs, antibiotics, hormones, or synthetic chemicals are used, Josh said. Instead, they practice regenerative agriculture to produce healthy soil, which produces better grass, leading to healthier animals. The result, he said, is nutrient-rich foods with superior flavor.

“What’s at the end of your fork determines your health,” Josh said. “If you know your farmer, you know your food. It’s not just about taste, it’s about what you’re putting in your body,” Kiley added. It’s a lifestyle they’re willing to bet the farm on because they’ve seen the benefits of a healthier food system firsthand.

“We weren’t always foodies,” Josh said. “We didn’t care what we ate. I drank Mountain Dew like it was going out of style.”

Josh grew up with migraine headaches, some so severe he had to be hospitalized. While in a neurologist’s office one day, he flipped through a health magazine because it was the only reading material available. “There was an article about how your body needs water for your organs to work properly,” he said.

Josh decided to give it a try and vowed to drink only water. “I started seeing changes within several months,” he said. “Within two years I wasn’t having any more headaches, and this was something that had plagued me for 30-something years.”

Although their original goal was to provide the best food for their family, the Morrisons quickly realized that other folks wanted to do that, as well. As a result, they’ve steadily grown their business and their desire to be local farmers that people can trust.

Much of that trust comes from transparency. In addition to offering farm tours “so people can see that we do what we say we’re doing,” they have a YouTube channel with videos about everything from their farming practices to recipes and instructions for cutting up a whole chicken or making homemade butter.

Andrew Jones offers a blessing before everyone eats at Market Day

In 2024, they started hosting monthly Market Days with educational demonstrations and local vendors selling everything from honey, jams and jellies, sourdough bread, tinctures and oils, soap candles, and all-natural dog treats. They also sell their chicken, beef, pork, lamb, and quail, as well as offerings like fresh eggs, bourbon pepper bacon, garlic pepper brats, and maple brown sugar breakfast patties.

Market Days were so popular that they now host a farm market every Friday in addition to their shipping and local delivery options. “We’ve just continued to steadily improve it,” Kiley said. “We’ve learned a lot along the way, and God continues to open doors for us. We couldn’t do this without the tremendous support of the community.”

Deep roots

Kiley, a third-generation farmer, grew up on the family farm where she and Josh are now raising 9-year-old Augustus and Atticus, 6. Her grandfather, Ernest Ostrowski, was a dairy farmer in Wisconsin before moving to Alabama and marrying Kiley’s grandmother, June, a cattle farmer. Phillip Byram, Kiley’s father, was 16 when his mother married Ernest, and he has lived on the family farm, where he raises beef cattle, since he was 10. Phillip’s wife, Sharon, who passed away in 2020, was a farmer, as well.

Although Kiley loved growing up on the farm, she had no plans to end up there herself. She and Josh, who grew up in Altoona, met online 20 years ago, and they both attended Gadsden State before marrying and pursuing civil engineering degrees at the University of Alabama.

Kiley and Josh found jobs in the telecommunications field – she was in management with an engineering company in Birmingham, and he started designing fiber telecommunications. She traveled a lot and loved her job, but the lure of a simpler life eventually began to take hold.

“I wanted to be home and have a family and be grounded,” she said. “It took getting away from the farm to realize what a blessing it was to be able to live on the farm. It’s not something I take for granted.”

She realized she wanted her kids to have the same experiences she had, so they returned to Ashville and bought her grandparents’ farm, which was 10 minutes from her father’s farm. Although the plan was to focus on homesteading and self-sufficiency, they soon began selling beef, chicken and pork at a farmer’s market in Gadsden, which they did for two or three years. Business was good, so they launched a website just about the time the Covid pandemic started.

Culinary students Braden Godwin and Max Smith; Joey Duke of Aquality Farms; Meigan Tucker of ECTC; Josh and Kiley Morrison; and Anna Warren of The BFIT Bakery

“All of a sudden, people didn’t want to go to grocery stores; they wanted to go to their local farmer,” Kiley said. They set up local pickup points so customers could place orders online and pick it up later at a convenient location. “We did that for the community, and a lot of people took advantage of that,” she said.

The shipping side of the business grew quickly, and in 2021 they sold Ernest’s farm and bought a farmhouse and 10 acres (they recently added another 40 acres) adjacent to Phillip’s 180-acre cattle farm. Kiley’s sister and brother-in-law, Molly and Andrew Jones, live on the farm, as well, and the five of them work together to make Earnest Roots a reality. “Kiley and I are just really the faces” of the operation, Josh said. “It’s very much a family endeavor.”

The farm’s name is a nod to Ernest and the family’s deep farming history. Ernest and June taught Phillip to farm, and they taught Kiley and Molly, Josh explained. When he and Andrew joined the family and “didn’t know jack diddly about farming, they taught us, as well,” he said.

They changed the spelling from Ernest to Earnest as a nod to the future. “If you look in Webster’s dictionary, one of the definitions for ‘earnest’ is a promise of things to come,” Josh said. “As we grow, as we learn and diversify, we’re adding more and more products for our family and yours,” he said.

Future fruits

Market Day at the farm

They’re also raising what likely will be another generation of farmers. “They’re the reason we started this,” Josh said as he watched their boys run across the pasture.

The days are long. Josh is still designing fiber telecommunications in addition to his work on the farm. Kiley homeschools the boys while juggling her many roles. The boys get up early every morning to feed the chickens while Josh milks cows.

And they wouldn’t have it any other way. “I love that we’re raising them here where I was raised and that they’re getting their hands dirty and learning that it doesn’t hurt to work hard,” she said. “Never in a million years would I have thought that we would be here. There were a lot of steps between our original goals and where we are now, but God was laying the groundwork. He put us where we need to be without a shadow of a doubt.”

Art for the Wall

The world is a canvas

Story by Paul South
Submitted photos

A self-described “military brat,” Bill Beebe plunged into art at a young age, painting his first mural on his Fredericksburg, Va., bedroom wall while listening to Nirvana’s Nevermind album. The seminal work by Dave Grohl and the late Kurt Cobain featured the hit, Smells Like Teen Spirit.

For Beebe, that spirit smelled like a plastic, even comforting aroma of acrylic paint as he found his place what for military families is an ever-changing world. “I’m not sure what initially drew me to large format painting. Maybe just the fact that people knew I could paint and asked me to,” he said.

“I started painting for friends and family in the late 1990s, then more as side work in the 2000s.” That side hustle is now a full-time job for Beebe. His company, Art for the Wall, has brightened once-empty walls and storefronts in northeast Alabama with large-format murals and eye-catching signage.

Bill Beebe painting a mural for the Theatre of Gadsden

Beebe spent a few of his teen years in Ashville and spent his early professional life as an electrical apprentice and later as a journeyman electrician. He went on to earn an associate’s degree in commercial graphic design.

Art for the Wall began in Charleston, S.C., but is now based in Ashville. “I’m still relatively new to Northeast Alabama after transferring my business from Charleston,” he said. “But I’ve done a couple (murals) in St. Clair County – the Historic Ashville, Alabama mural and for Gilrearth Printing & Signs’ new facility in Pell City…Most of my work can be seen in Gadsden – Downtown Gadsden, Inc., the Gadsden Museum of Art, the Ritz Theatre and my latest was the “You Belong In Gadsden” sign/mural I did next to the new Alabama Department of Rehabilitation Services building in East Gadsden.”

Kay Moore, executive director of Downtown Gadsden, Inc., called Beebe and his work, “a huge asset” to the organization and to downtown Gadsden as a whole. “We have several wonderful murals that he has created in the historic district,” she said.

“I think the most notable one is located on the west side of the Pitman Theatre. When I talked to Beebe about my vision, he immediately took it and turned it into reality.” The mural’s message? Unity. And the background words focused on the downtown area’s message.

Other murals highlight Beebe’s other talents, Moore said. “He is very gifted and very easy to work with,” Moore said. He often gets feedback from townsfolk who stop to watch the artist at work.

Beebe often can’t hear their comments because of traffic or the music he listens to while painting. “I’d imagine people think I’m rude if I don’t engage in conversation,” he said. Ninety percent of the time, I can’t hear what people are saying due to traffic, being up high on a lift, listening to music, or simply in the zone, concentrating on what I’m working on.”

Outdoor and indoor designs match the clients’ business theme

As for projects in the pipeline or in progress, there is a small sign for the Gilbert Cummans Greenroom behind the Pitman Theatre in Gadsden, as well as signage in Ashville, window graphics and murals to come in Oneonta and more.

As for all outdoor muralists, weather is a never-ending challenge. “Definitely the weather,” Beebe said. “Wind, rain, heat and cold. Occasionally, lift logistics if I’m working up high. Time is sometimes a factor with rentals since there’s typically a certain amount of days I can have with the equipment.”

For Beebe, the rewards for his work are many. “I’m usually creating something that is timeless,” he said. “Painted signs in particular – they look good when they’re freshly painted, and they look good when they’re old and faded.”

He also gets satisfaction when his work comes out clean, even after being painted on a rough surface. Too, there’s joy in seeing a work come together after working so closely to a surface or seeing a design take root on a computer and then blossoming into a large format mural.

And, when the day’s work is done, Beebe enjoys a simple pleasure –“a delicious cold beer after painting all day.”

The positive feedback he’s received from clients across 16 years as an artist is what keeps him painting and making signs. And while he enjoys the ease of most projects, he takes joy in challenge as well.

Had life taken a different path, architecture or engineering might have been Beebe’s calling. “I love details from start to finish in projects,” he said. “Designing, scaling, measuring, leveling and organizing are definitely my favorite aspects of every project.”

Beebe hopes his work influences others who may want to take a similar path. “Being an artist has its challenges, but so does everything else,” he said. “It’s a rewarding and legitimate career path. If you take time to learn the processes and techniques and mold that into a business model, you can make some pretty decent money and have a fulfilling career as an artist.”

 Beebe finds it hard to explain his work, either as a storefront sign or massive mural. “I aim for precision, but I always want the viewer to know it’s a painting and not just some print on vinyl that has been stuck on the wall and heated up,” he said.

“Most of my stuff is logo painting, so it has to be spot on to the renderings I provide my customers. On a more personal level, I enjoy typography, so you’ll most likely see some kind of text in many of my paintings,” he added.

“I really appreciate simplicity in my work. I try to stick to the ‘less is more’ concept as much as I can.” If he could write a letter to his younger self, to that kid painting his first mural while jamming to Nirvana, what would Beebe advise? “Start your art career earlier (rather) than later,” he said. “Take more risks when you’re younger. It’s just paint. Everything is rushed when you’re an adult. Take your time and enjoy the process of every project. There are no failures in anything you do, just lessons.”