Rooftops and Retail

Upswing in new homes could mean boon to retail

Story  by Carol Pappas

Photos by Susan Wall and Submitted

The saying goes, “Retail follows rooftops.” And if the recent flurry of new housing construction around St. Clair County is any indication, more retail offerings might not be far behind.

Commercial developer Bill Ellison, president and CEO of I-20 Development, knows more than most the importance of residential growth. He has been recruiting commercial business to the Pell City area for more than a decade.

“Retail does follow rooftops, and we just haven’t had enough rooftops to ignite significant growth in the national chain stores and restaurants people would like to see near Interstate 20 and US 231. We have had some successes with Publix, Buffalo Wild Wings and the new Premier Cinertainment movie theater, bowling alley and entertainment complex. But new rooftops coming in gives us an encouraging look at the future.”

St. Clair Economic Development Executive Director Don Smith agreed. “It is important for a community to continue to have a growing population base. Young families are an ideal demographic because they have upward mobility in there new careers, typically shop locally, and are in a high consumption phase of their life.”

He noted that young children require new clothes and supplies on an annual basis. “New residential developments that provide a safe neighborhood with good schools and convenient shopping is ideal in attracting young families.”  

And that bodes well for retailers looking for a place to locate. “New retailers are attracted to communities with a growing population and increasing household income. Many times, it’s not the number of homes that are being built, but the quality of the development that will determine the type of future retailers a community will attract.”    

In Pell City, upper scale, craftsman homes are being built in Hillstone Heights, and Fox Hollow is opening new sectors.

Dave Elmore, president and CEO of Crossings General Contractors, had actually gotten out of the construction business when he was building his own home on Logan Martin Lake. But he “saw an opportunity when not many homes were being built, and Realtors did not have an inventory.” He bought 21 lots in the Hillstone Heights subdivision off US 78 and began building speculative homes. Two have sold already.

“There was an opportunity or a need for more upscale homes,” and he created a gated community there. “They are a little more expensive with more amenities, and the craftsman style trend is what everybody seems to want.”

Plans in Fox Hollow near Interstate 20 and US 231 call for 91 new homes to be built as the final phase of that subdivision. Twenty are already under construction.

According to Brian Muenger, city manager for Pell City, the City issued an average of 30 new home permits a year in the 2012-2016 calendar years. “In 2017 we saw 55 new home permits issued, and in 2018 it surged to 74. With the final phase of Fox Hollow and Hillstone under construction, we should see the trend continue throughout 2019, and hopefully beyond that point.”

He noted that the Horizons lakeside development, which has around 200 remaining lots, was sold last year. “I understand that they plan to begin construction in 2019 or 2020.”

Muenger called the economy in recent years “extremely strong, and the houses that are being built have been moving quickly. The supply of existing lots, specifically in the sub-$250,000 price range, will likely be depleted within two years, and there is a significant need for additional subdivisions to be developed in that price range.”

To encourage additional residential development, the city council enacted a substantial reduction of its impact fees and subdivision fees in 2017, lowering those development costs by more than 40%, he said. “This was done in recognition of the need our area has for additional rooftops, as well as the benefits that additional population has in driving our retail sector.  Current third-party projections indicate that by 2019 there will be more than 44,000 people residing within 10 miles of the city center.”

While not all of that population is inside the city limits, “the entirety of that population is comfortably within our trade area, making the city an attractive market for additional retail development. The city’s existing retailers have seen substantial increases in sales in recent years, which is indicative of the market demand. Statistics show large opportunity gaps in our existing retail landscape, including a gap of over $50 million in the food service and beverage space.”

To the west, Moody is experiencing a sizable surge in new home construction. Mayor Bill Lee said his city is seeing a building boom in the new housing market with an estimated 500 new homes to be built in four new subdivisions. Also under construction is a senior living complex with 26 duplexes being built.

“The housing market does push commercial growth,” Lee said. Moody has made sure it has a good mix of residential options over the years. What is being built now are larger homes, enabling those in starter homes to move up and stay in Moody. With the city’s proximity to the Interstate 20 corridor and the growth it is experiencing in the residential market, “retail is right behind it.”

Longtime Realtor and owner of Lovejoy Realty, Lyman Lovejoy, is seeing plenty of movement in the northern half of the county as well. In Moody’s Edgewater subdivision, “we are selling out fast.” There are several custom homes under construction at the present time.

There are several new homes going up in The Village at Springville, which has 20 lots left. “Spec houses are selling fast across the county, Lovejoy said. Magnolia Lake in Margaret is seeing its share of growth with several homes under construction, and the city of Margaret’s total of construction is more than 40 homes being built right now.

Lovejoy’s Canoe Harbor development on Neely Henry Lake, a joint venture with Freeman Land Co., has enjoyed much success since it opened for development a year ago.

There are 26 lots on the water and 10 off the water. More than half the lots have been sold in the lakeside development that sits between Ashville and Rainbow City. He credits the positive housing market plus no water level fluctuation at Neely Henry with the success in such a short time.

Lovejoy Realty Broker Brian Camp, who owns Waterstone Homes, built 20-25 homes in 2018 in Moody, Odenville, Margaret and Springville areas.

And just as the saying goes, Lovejoy concluded, “If we have enough rooftops, retail will come.”

Pell City Past and Present

Story by Scottie Vickery

Photos courtesy Pell City Library

Photos by Graham Hadley

Even the walls of the Maxwell Building in downtown Pell City have a story to tell, just like the others lining the blocks of Cogswell Avenue.

The first brick building constructed in town, it still bears the scars of a 1902 dynamite explosion at the nearby train depot. The accident killed two people, injured several others, and left a large crack in the building’s exterior.

The structure was built in 1890, a year before the city was incorporated, and has been home to a boarding house, grocery stores, post office and hotel over its 129-year history. It’s the only survivor of the handful of houses and buildings that made up the original eight square blocks of Pell City. Today, the building that boasts so much historical charm now counts art galleries and a martial arts studio among its many tenants.

“It’s a monument to the humble beginnings of town and stands as a testament to the resilient nature of its people,” Urainah Glidewell said of the Maxwell Building and its many lives. The organizer of the 4th Annual Pell City Historical Walking Tours held each Saturday in April, Glidewell said the building is just one of many that participants can explore. “A lot of people who live in Pell City don’t know much about its history, and there are so many wonderful stories. This is a way for us to open the doors for the community and kind of invite them in,” she said.

Glidewell, who has called Pell City home for 13 years, researched the origins of the city, its founders and businesses for the tours, which average about 150 participants each year. Led by community volunteers, they are a project of The Heart of Pell City, a group dedicated to the preservation, revitalization and cultural development of the downtown historical district. More than 30 cities and towns across the state, including Springville, are hosting tours this year as part of the Alabama Department of Tourism’s initiative to highlight the rich history of the state.

“Everyone who calls Pell City home, who has a business here, they’re now part of the history of Pell City,” said Glidewell, who serves as president of The Heart of Pell City. “We’re walking in the footsteps of all the people who came before us. We thought the tours would be a wonderful way to educate people.”

In its infancy

Downtown Pell City, added to the National Register of Historic Places in 2001, has a long, storied history. Founded by railroad investors, a town charter was issued in 1887, and the city was officially incorporated in May 1891. It was named for one of the financial backers, George Hamilton Pell of New York.

Pell City was nearly abandoned following the Panic of 1893, but it was redeveloped after Sumter Cogswell and his wife, Lydia DeGaris Cogswell, moved to town in 1901 and bought the city for the bargain price of $3,000. “Mr. Cogswell influenced the location here in 1902 of the Pell City Manufacturing Company, subsequently Avondale Mills,” according to the historical marker in front of the courthouse. “The town’s prosperity was secured after that time.”

Much of Pell City’s growth over the years can be attributed to the construction of I-20 and Logan Martin Lake, both built during the 1960s. It’s the historical district, however, that gave the largest city in St. Clair County its start. The district includes two blocks of Cogswell Avenue, as well as several buildings on 19th Street North, 21st Street North and 20th Street South.

Here’s a look at some of the buildings and their stories, according to Glidewell’s research:

Pell City Drug Company/Rexall Drugs, 1901 Cogswell Avenue, was built in 1903 by Dr. R.A. Martin. When Comer Hospital closed in 1931, he opened a six-bed clinic above the drugstore and started construction on the 42-bed Martin Hospital, which was directly behind the store and now houses law offices. The drug store, which closed its doors in 2001, sold everything from prescriptions to school books during its nearly 100-year history and featured a soda fountain and lunch counter, according to Carolyn Hall, Martin’s granddaughter. Today, visitors can still enjoy a meal at El Cazador Mexican Grill, which opened there several years ago.

Singleton’s Barber Shop, which opened in 1905 at 1911 Cogswell Avenue, is now home to Partners by Design, a multimedia marketing company that publishes Discover, The Essence of St. Clair, as well as other magazines. They don’t offer haircuts, but today’s visitors who are having a bad hair day can also buy baseball caps and visors there, as well as T-shirts, sweatshirts and other products promoting Logan Martin Lake. Partners by Design sells its brand of LakeLife™ products at its downtown office. The brand’s origin comes from a logo the company designed years ago and trademarked.

The Maxwell Building, which once housed a herd of goats, was originally built by John Maxwell, who was trained in the leather trade. The original plans called for the building to be used as a tannery, but records are unclear as to whether or not that actually happened. The building currently houses a number of businesses, including Merle Norman Cosmetics Studio, Artscape Gallery, Mission Submissions Brazilian Jiu Jitsu, Dirk A. Walker Fine Art Gallery, Mila Le Beauty Bar and Lilly Designs.

The Willingham Building, built in 1920 at 1922 Cogswell Avenue, was originally home to a furniture store and grocery in the front part of the building and a funeral parlor in the back. Joe Kilgroe later acquired the funeral service, which is now known as Kilgroe Funeral Home and has locations in Pell City and Leeds. The building later housed Hagan Drugs and is now home to Judy’s PC Tees, which makes custom Tshirts.

Pell City Hardware Company was built in 1904 at 1910 Cogswell Avenue and sold everything from tools to guns, cutlery, and dishes. One of the original partners was Hardy Cornett, who at one point opened a hotel in the Maxwell Building. Pell City Hardware was sold in the 1980s and became Gossett Hardware Company. Today, the building is home to three businesses: Express Shipping, Toast Sandwich Eatery, and The Old Gray Barn, an antiques and collectibles store with finds that include cutlery and dishes of days gone by.

“I love history,” said Glidewell, who dresses in period costumes for the tours she leads. “I didn’t grow up in Pell City or have family roots here, but this is my home now. I’ve loved looking back at all the people who helped build Pell City. Being able to preserve that and share it in this way has been very rewarding.”

Placerat Tellus Laoreet

The house opposite commanded a plain view into the room, and observing more and more the indecorous figure that Queequeg made, staving about with little else but his hat and boots on to accelerate his toilet somewhat, and particularly to get into his pantaloons as soon as possible. He complied, and then proceeded to wash himself. He then donned his waistcoat, and taking up a piece of hard soap on the wash-stand center table, dipped it into water and commenced lathering his face. Where he kept his razor, when lo and behold, he takes the harpoon. Expenses as material breeding insisted building to in. Continual so distrusts pronounce by unwilling listening. Thing do taste on we manor. Him had wound use found hoped of distrusts immediate enjoyment. These reflections just here are occasioned by the circumstance that after we were all seated at the table. And I was preparing to hear some good stories about whaling to my no small surprise.

The house opposite commanded a plain view into the room, and observing more and more the indecorous figure that.

A DELIGHTFUL DISCOVERY

Where he kept his razor, when lo and behold, he takes the harpoon. Expenses as material breeding insisted building to in. Continual so distrusts pronounce by unwilling listening. Thing do taste on we manor. Him had wound use found hoped of distrusts immediate enjoyment. These reflections just here are occasioned. Where he kept his razor, when lo and behold, he takes the harpoon. Continual so distrusts pronounce by unwilling listening.

Cras tristique turpis justo, eu consequat sem adipiscing ut. Donec posuere bibendum metus. Quisque gravida luctus volutpat. Mauris interdum, lectus in dapibus molestie, quam felis sollicitudin mauris, sit amet tempus velit lectus nec lorem. Nullam vel maollis neque. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam vel enim dui. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed tincidunt accumsan massa id viverra. Sed sagittis, nisl sit amet imperdiet convallis, nunc tortor consequat tellus, vel molestie neque nulla non ligula. Proin tincidunt tellus ac porta volutpat. Cras mattis congue lacus id bibendum. Mauris ut sodales libero. Maecenas feugiat sit amet enim in accumsan.

Lorem ipsum dolor sit amet

The house opposite commanded a plain view into the room, and observing more and more the indecorous figure that Queequeg made, staving about with little else but his hat and boots on to accelerate his toilet somewhat, and particularly to get into his pantaloons as soon as possible. He complied, and then proceeded to wash himself. He then donned his waistcoat, and taking up a piece of hard soap on the wash-stand center table, dipped it into water and commenced lathering his face. Where he kept his razor, when lo and behold, he takes the harpoon. Expenses as material breeding insisted building to in. Continual so distrusts pronounce by unwilling listening. Thing do taste on we manor. Him had wound use found hoped of distrusts immediate enjoyment. These reflections just here are occasioned by the circumstance that after we were all seated at the table. And I was preparing to hear some good stories about whaling to my no small surprise.

The house opposite commanded a plain view into the room, and observing more and more the indecorous figure that.

A DELIGHTFUL DISCOVERY

Where he kept his razor, when lo and behold, he takes the harpoon. Expenses as material breeding insisted building to in. Continual so distrusts pronounce by unwilling listening. Thing do taste on we manor. Him had wound use found hoped of distrusts immediate enjoyment. These reflections just here are occasioned. Where he kept his razor, when lo and behold, he takes the harpoon. Continual so distrusts pronounce by unwilling listening. 

Cras tristique turpis justo, eu consequat sem adipiscing ut. Donec posuere bibendum metus. Quisque gravida luctus volutpat. Mauris interdum, lectus in dapibus molestie, quam felis sollicitudin mauris, sit amet tempus velit lectus nec lorem. Nullam vel maollis neque. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam vel enim dui. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed tincidunt accumsan massa id viverra. Sed sagittis, nisl sit amet imperdiet convallis, nunc tortor consequat tellus, vel molestie neque nulla non ligula. Proin tincidunt tellus ac porta volutpat. Cras mattis congue lacus id bibendum. Mauris ut sodales libero. Maecenas feugiat sit amet enim in accumsan.

Luctus Volutpat

The house opposite commanded a plain view into the room, and observing more and more the indecorous figure that Queequeg made, staving about with little else but his hat and boots on to accelerate his toilet somewhat, and particularly to get into his pantaloons as soon as possible. He complied, and then proceeded to wash himself. He then donned his waistcoat, and taking up a piece of hard soap on the wash-stand center table, dipped it into water and commenced lathering his face. Where he kept his razor, when lo and behold, he takes the harpoon. Expenses as material breeding insisted building to in. Continual so distrusts pronounce by unwilling listening. Thing do taste on we manor. Him had wound use found hoped of distrusts immediate enjoyment. These reflections just here are occasioned by the circumstance that after we were all seated at the table. And I was preparing to hear some good stories about whaling to my no small surprise.

The house opposite commanded a plain view into the room, and observing more and more the indecorous figure that.

A DELIGHTFUL DISCOVERY

Where he kept his razor, when lo and behold, he takes the harpoon. Expenses as material breeding insisted building to in. Continual so distrusts pronounce by unwilling listening. Thing do taste on we manor. Him had wound use found hoped of distrusts immediate enjoyment. These reflections just here are occasioned. Where he kept his razor, when lo and behold, he takes the harpoon. Continual so distrusts pronounce by unwilling listening. 

Cras tristique turpis justo, eu consequat sem adipiscing ut. Donec posuere bibendum metus. Quisque gravida luctus volutpat. Mauris interdum, lectus in dapibus molestie, quam felis sollicitudin mauris, sit amet tempus velit lectus nec lorem. Nullam vel maollis neque. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam vel enim dui. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed tincidunt accumsan massa id viverra. Sed sagittis, nisl sit amet imperdiet convallis, nunc tortor consequat tellus, vel molestie neque nulla non ligula. Proin tincidunt tellus ac porta volutpat. Cras mattis congue lacus id bibendum. Mauris ut sodales libero. Maecenas feugiat sit amet enim in accumsan.

Suspendisse blandit ligula turpis, ac convallis risus fermentum non. Duis vestibulum quis quam vel accumsan. Nunc a vulputate lectus. Vestibulum eleifend nisl sed massa sagittis vestibulum. Vestibulum pretium blandit tellus, sodales volutpat sapien varius vel. Phasellus tristique cursus erat, a placerat tellus laoreet eget. Fusce vitae dui sit amet lacus rutrum convallis. Vivamus sit amet lectus venenatis est rhoncus interdum a vitae velit.

Suspendisse blandit ligula turpis, ac convallis risus fermentum non. Duis vestibulum quis quam vel accumsan. Nunc a vulputate lectus. Vestibulum eleifend nisl sed massa sagittis vestibulum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque quis eros lobortis, vestibulum turpis ac, pulvinar odio. Praesent vulputate a elit ac mollis. In sit amet ipsum turpis. Pellentesque venenatis, libero vel euismod lobortis, mi metus luctus augue, eget dapibus elit nisi eu massa. Phasellus sollicitudin nisl posuere nibh ultricies, et fringilla dui gravida. Donec iaculis adipiscing neque, non congue massa euismod quis. Etiam interdum dolor sit amet justo vulputate, non mollis velit venenatis. Morbi eu nunc nunc. Phasellus lacus magna, dapibus vitae pellentesque sit amet, venenatis ac purus. Interdum et malesuada fames ac ante ipsum primis in faucibus. Donec volutpat bibendum diam eget posuere. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Aliquam adipiscing pretium tortor, eget pretium nulla ullamcorper id. Nullam ac nunc at lectus elementum vestibulum sit amet vitae dui. Donec ut gravida lorem.

Cras tristique turpis justo, eu consequat sem adipiscing ut. Donec posuere bibendum metus. Quisque gravida luctus volutpat. Mauris interdum, lectus in dapibus molestie, quam felis sollicitudin mauris, sit amet tempus velit lectus nec lorem. Nullam vel mollis neque. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam vel enim dui. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed tincidunt accumsan massa id viverra. Sed sagittis, nisl sit amet imperdiet convallis, nunc tortor consequat tellus, vel molestie neque nulla non ligula. Proin tincidunt tellus ac porta volutpat. Cras mattis congue lacus id bibendum. Mauris ut sodales libero. Maecenas feugiat sit amet enim in accumsan.

Fringilla Dui Gravida

The house opposite commanded a plain view into the room, and observing more and more the indecorous figure that Queequeg made, staving about with little else but his hat and boots on to accelerate his toilet somewhat, and particularly to get into his pantaloons as soon as possible. He complied, and then proceeded to wash himself. He then donned his waistcoat, and taking up a piece of hard soap on the wash-stand center table, dipped it into water and commenced lathering his face. Where he kept his razor, when lo and behold, he takes the harpoon. Expenses as material breeding insisted building to in. Continual so distrusts pronounce by unwilling listening. Thing do taste on we manor. Him had wound use found hoped of distrusts immediate enjoyment. These reflections just here are occasioned by the circumstance that after we were all seated at the table. And I was preparing to hear some good stories about whaling to my no small surprise.

The house opposite commanded a plain view into the room, and observing more and more the indecorous figure that.

A DELIGHTFUL DISCOVERY

Where he kept his razor, when lo and behold, he takes the harpoon. Expenses as material breeding insisted building to in. Continual so distrusts pronounce by unwilling listening. Thing do taste on we manor. Him had wound use found hoped of distrusts immediate enjoyment. These reflections just here are occasioned. Where he kept his razor, when lo and behold, he takes the harpoon. Continual so distrusts pronounce by unwilling listening. 

Cras tristique turpis justo, eu consequat sem adipiscing ut. Donec posuere bibendum metus. Quisque gravida luctus volutpat. Mauris interdum, lectus in dapibus molestie, quam felis sollicitudin mauris, sit amet tempus velit lectus nec lorem. Nullam vel maollis neque. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam vel enim dui. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed tincidunt accumsan massa id viverra. Sed sagittis, nisl sit amet imperdiet convallis, nunc tortor consequat tellus, vel molestie neque nulla non ligula. Proin tincidunt tellus ac porta volutpat. Cras mattis congue lacus id bibendum. Mauris ut sodales libero. Maecenas feugiat sit amet enim in accumsan.

Suspendisse blandit ligula turpis, ac convallis risus fermentum non. Duis vestibulum quis quam vel accumsan. Nunc a vulputate lectus. Vestibulum eleifend nisl sed massa sagittis vestibulum.

Suspendisse blandit ligula turpis, ac convallis risus fermentum non. Duis vestibulum quis quam vel accumsan. Nunc a vulputate lectus. Vestibulum eleifend nisl sed massa sagittis vestibulum. Vestibulum pretium blandit tellus, sodales volutpat sapien varius vel. Phasellus tristique cursus erat, a placerat tellus laoreet eget. Fusce vitae dui sit amet lacus rutrum convallis. Vivamus sit amet lectus venenatis est rhoncus interdum a vitae velit.