A success story worth sharing
Story by Scottie Vickery
Photos by Mackenzie Free
Not long after they had their first child in 2017, Kiley and Josh Morrison started wondering about the food they were giving him. They worried about where it came from, the chemicals it contained, and whether or not it would affect their son’s future health.
After doing some research, they weren’t happy about what they learned. So they planted a vegetable garden, got a milk cow, and vowed to make changes for the good of their family.
Nearly 10 years later, what started out as parents’ intuition has morphed into Earnest Roots Farm in Ashville, which offers pasture-raised beef, chicken, pork, and other food that was “produced the way God intended.” No GMOs, antibiotics, hormones, or synthetic chemicals are used, Josh said. Instead, they practice regenerative agriculture to produce healthy soil, which produces better grass, leading to healthier animals. The result, he said, is nutrient-rich foods with superior flavor.
“What’s at the end of your fork determines your health,” Josh said. “If you know your farmer, you know your food. It’s not just about taste, it’s about what you’re putting in your body,” Kiley added. It’s a lifestyle they’re willing to bet the farm on because they’ve seen the benefits of a healthier food system firsthand.
“We weren’t always foodies,” Josh said. “We didn’t care what we ate. I drank Mountain Dew like it was going out of style.”
Josh grew up with migraine headaches, some so severe he had to be hospitalized. While in a neurologist’s office one day, he flipped through a health magazine because it was the only reading material available. “There was an article about how your body needs water for your organs to work properly,” he said.
Josh decided to give it a try and vowed to drink only water. “I started seeing changes within several months,” he said. “Within two years I wasn’t having any more headaches, and this was something that had plagued me for 30-something years.”
Although their original goal was to provide the best food for their family, the Morrisons quickly realized that other folks wanted to do that, as well. As a result, they’ve steadily grown their business and their desire to be local farmers that people can trust.
Much of that trust comes from transparency. In addition to offering farm tours “so people can see that we do what we say we’re doing,” they have a YouTube channel with videos about everything from their farming practices to recipes and instructions for cutting up a whole chicken or making homemade butter.
In 2024, they started hosting monthly Market Days with educational demonstrations and local vendors selling everything from honey, jams and jellies, sourdough bread, tinctures and oils, soap candles, and all-natural dog treats. They also sell their chicken, beef, pork, lamb, and quail, as well as offerings like fresh eggs, bourbon pepper bacon, garlic pepper brats, and maple brown sugar breakfast patties.
Market Days were so popular that they now host a farm market every Friday in addition to their shipping and local delivery options. “We’ve just continued to steadily improve it,” Kiley said. “We’ve learned a lot along the way, and God continues to open doors for us. We couldn’t do this without the tremendous support of the community.”
Deep roots
Kiley, a third-generation farmer, grew up on the family farm where she and Josh are now raising 9-year-old Augustus and Atticus, 6. Her grandfather, Ernest Ostrowski, was a dairy farmer in Wisconsin before moving to Alabama and marrying Kiley’s grandmother, June, a cattle farmer. Phillip Byram, Kiley’s father, was 16 when his mother married Ernest, and he has lived on the family farm, where he raises beef cattle, since he was 10. Phillip’s wife, Sharon, who passed away in 2020, was a farmer, as well.
Although Kiley loved growing up on the farm, she had no plans to end up there herself. She and Josh, who grew up in Altoona, met online 20 years ago, and they both attended Gadsden State before marrying and pursuing civil engineering degrees at the University of Alabama.
Kiley and Josh found jobs in the telecommunications field – she was in management with an engineering company in Birmingham, and he started designing fiber telecommunications. She traveled a lot and loved her job, but the lure of a simpler life eventually began to take hold.
“I wanted to be home and have a family and be grounded,” she said. “It took getting away from the farm to realize what a blessing it was to be able to live on the farm. It’s not something I take for granted.”
She realized she wanted her kids to have the same experiences she had, so they returned to Ashville and bought her grandparents’ farm, which was 10 minutes from her father’s farm. Although the plan was to focus on homesteading and self-sufficiency, they soon began selling beef, chicken and pork at a farmer’s market in Gadsden, which they did for two or three years. Business was good, so they launched a website just about the time the Covid pandemic started.

“All of a sudden, people didn’t want to go to grocery stores; they wanted to go to their local farmer,” Kiley said. They set up local pickup points so customers could place orders online and pick it up later at a convenient location. “We did that for the community, and a lot of people took advantage of that,” she said.
The shipping side of the business grew quickly, and in 2021 they sold Ernest’s farm and bought a farmhouse and 10 acres (they recently added another 40 acres) adjacent to Phillip’s 180-acre cattle farm. Kiley’s sister and brother-in-law, Molly and Andrew Jones, live on the farm, as well, and the five of them work together to make Earnest Roots a reality. “Kiley and I are just really the faces” of the operation, Josh said. “It’s very much a family endeavor.”
The farm’s name is a nod to Ernest and the family’s deep farming history. Ernest and June taught Phillip to farm, and they taught Kiley and Molly, Josh explained. When he and Andrew joined the family and “didn’t know jack diddly about farming, they taught us, as well,” he said.
They changed the spelling from Ernest to Earnest as a nod to the future. “If you look in Webster’s dictionary, one of the definitions for ‘earnest’ is a promise of things to come,” Josh said. “As we grow, as we learn and diversify, we’re adding more and more products for our family and yours,” he said.
Future fruits
They’re also raising what likely will be another generation of farmers. “They’re the reason we started this,” Josh said as he watched their boys run across the pasture.
The days are long. Josh is still designing fiber telecommunications in addition to his work on the farm. Kiley homeschools the boys while juggling her many roles. The boys get up early every morning to feed the chickens while Josh milks cows.
And they wouldn’t have it any other way. “I love that we’re raising them here where I was raised and that they’re getting their hands dirty and learning that it doesn’t hurt to work hard,” she said. “Never in a million years would I have thought that we would be here. There were a lot of steps between our original goals and where we are now, but God was laying the groundwork. He put us where we need to be without a shadow of a doubt.”
































