Investment program a boost for UAB St. Vincent’s St. Clair

Story by Carol Pappas
Photos courtesy of UAB

When St. Vincent’s St. Clair Hospital opened in a new facility overlooking Interstate 20 in 2011, the community welcomed it with a celebration worthy of a hero’s return.

It had outgrown the aging St. Clair Regional Hospital building it occupied since 1970, and it just couldn’t keep pace with one of the fastest growing counties in the state. But 15 years ago, that all changed with a new state-of-the-art hospital built to serve the county’s burgeoning population.

The population continues to soar, and needs have grown along with it.

Nichols talks of importance of investment by Goodgame, Metro Bank, county and city

That’s why when UAB Health System, Alabama’s largest employer with a worldwide reputation in medicine, bought Ascension St. Vincent’s Health System two years ago, officials in St. Clair welcomed the move with equal fervor. After all, it was a sizable step in keeping up with the momentum today’s fourth fastest growing county in the state.

It should come as no surprise that the local community has embraced the hospital, recognizing its integral role in quality healthcare here at home and is investing in its future.

Made possible through the Rural Hospital Investment Program, investments in new equipment have come from Metro Bank, $500,000; Goodgame Company, $250,000; and a 10% match from City of Pell City and St. Clair County. The program was created to help eligible rural hospitals across Alabama receive additional funding by providing a tax credit for qualifying donations made by Alabama taxpayers.

It helps eligible rural hospitals secure additional funding through tax-credit-qualified donations made by Alabama taxpayers and enables local investments in equipment, technology, and other critical healthcare needs that improve access to care for rural communities.

“We are incredibly grateful to our community partners for their vital support in helping us enhance the medical care we provide to our patients in St. Clair County and beyond,” Hospital Administrator Lisa Nichols said at a presentation recognizing the investment. “Their generosity allows us to invest in resources that strengthen access to care in the communities we serve.” 

This funding will be used to purchase medical equipment for both providers and patients to help enhance the level of care they provide. 

“We could not do what we do without the support of our community,” said Shiloh Swiney, chief nursing officer at UAB St. Vincent’s St. Clair. “Investments like this reflect our community’s commitment to ensuring local residents can access the care they need close to home.”

Smith describes impact this program has on hospital’s ability to make improvements in healthcare

“Quality health care is a critical part of a strong and growing community,” added State Sen. Lance Bell.  “This local engagement is exactly the outcome we had envisioned when this program was recently created by the State Legislature.  It allows state tax dollars to be redirected by local taxpayers to support local rural hospitals.  UAB St. Vincent’s St. Clair hospital is an incredible asset in our community.”

St. Clair County Economic Development Council Executive Director Don Smith agreed. “This investment in UAB St. Vincent’s St. Clair by Metro Bank and Goodgame Company strengthens an asset that serves our residents, supports our workforce, and makes St. Clair County a better place to live and do business,” he said. 

“We thank Senator Bell and the state legislators for creating a program where our local businesses, the City of Pell City and St. Clair County can work together to invest in the future of our community.” 

At a special presentation where community leaders and healthcare partners gathered to celebrate the investments, Hospital Administrator Lisa Nichols said the funds generated will enable the purchase of 38 new hospital beds with cutting edge safety features and an ABG machine to treat patients with respiratory issues.

County Commission Chairman Stan Batemon called the presentation “an exciting day for our hospital and the health care of our citizens.” He noted that when UAB purchased the St. Vincent’s Health System, the St. Clair hospital was “one of the most desirable in that purchase.”

He, too, lauded the state’s formulation of a plan that encourages local investment, which bodes well for the future. “I see only good things for healthcare in St. Clair County.”

“The hospital is a vital part of our community, and Metro Bank recognizes just how much it means to the residents of Pell City and St. Clair County,” said Metro President Jason Dorough. “Our Board felt that participating in the Rural Hospital Investment Tax Credit program was an excellent way to give back to the community that has been so supportive of us.

“Rather than spending heavily on advertising, Metro Bank has always preferred to invest in projects that benefit our community. We also believe that strong healthcare services are critical to attracting new businesses and creating employment opportunities in Pell City.”

Jason Goodgame, president of Goodgame Company, talked of his strong ties to the hospital.

“Our connection to UAB St. Vincent’s St. Clair goes back to the construction of the hospital itself, when Goodgame Company had the privilege of serving as construction manager for the St. Clair County Health Care Authority during the development of this facility,” Goodgame said.

“Because of that history, this investment is especially meaningful to us as a company and as a family. We have been proud to play a role in helping bring quality healthcare to St. Clair County, and we are honored to continue supporting the hospital’s mission through the Rural Hospital Investment Program.”

The partnership “demonstrates what can be accomplished when organizations work together to invest in the future of our community,” Goodgame said. “Together, we are helping ensure local residents continue to have access to quality healthcare close to home.”

Medical Special: Helms Comes Full Circle

When Dr. Rock Helms returned home to Pell City in 1999 after his residency, he was joining the physician who had cared for him as a child. That physician was Dr. Bill McClanahan, whose decades of faithful service helped shape healthcare in Pell City.

“Dr. McClanahan taught me that medicine is ultimately about people,” Helms said. “He loved this community, loved his patients, and modeled what it means to care with compassion.”

Helms confers with fellow provider, Jonathan Windham, CRNP

In 2001, Helms, McClanahan, Dr. Carl Frosina and others founded Northside Medical Associates. What began as a small, independent practice grew over the next two decades into one of the region’s largest physician-led groups, eventually serving the community with around 20 providers and more than 200 employees before being sold in 2020.

Following the sale, contractual obligations required Helms to establish his next practice in nearby Vincent. Helms Healthcare quickly became a thriving clinic there, and after one year, he was able to return to the community he had always hoped to serve.

“My goal was always to come back,” Helms said. “Pell City is home. Vincent has become a wonderful practice that continues to grow, but returning here, feels like coming full circle.”

Today, Helms Healthcare operates from a new 8,000-square-foot facility designed around one simple philosophy: healthcare should be personal, accessible, compassionate, and centered on the patient. The practice offers comprehensive primary care, seven-day urgent care, digital X-ray, a hospital-grade laboratory, advanced vascular ultrasound, and plans to add one of the region’s most advanced CT scanners, capable of high-quality cardiac CT imaging.

When patients call, they speak with a real person, not an automated system, and every member of the team is trained to create an environment where patients feel welcomed, respected, and heard.

“Technology matters,” Helms said. “But people never stop needing kindness. We want every interaction, from the first phone call to the front desk to the exam room, to communicate that every patient matters.”

Dr. Rock and Jennifer Helms cut the ribbon on new Pell City clinic

He also believes the future of primary care is physician-led team care, built around relationships, accessibility, and patient choice. He works closely with exceptional nurse practitioners and physician assistants, building strong relationships and continually discussing cases throughout the day.

“Even when I’m not physically in the exam room, I’m often involved behind the scenes, reviewing complex cases, discussing treatment plans, and helping guide patient care.” Each patient develops an ongoing relationship with a primary provider who knows them well, while Helms serves as the physician leader of the team.

Patients who would like Dr. Helms personally involved in a visit are always welcome to request that, whether as a new patient, during an annual visit, or anytime they want another set of eyes on their care. “The choice belongs to the patient,” Helms said.

He credits UAB St. Vincent’s St. Clair, along with generations of nurses, specialists, and primary care physicians for helping create a community where patients increasingly receive excellent care close to home.

He names longtime colleagues with genuine gratitude. “One of the things I’m most grateful for is the physicians who have invested their lives in serving this community,” he said. “I’m thankful for mentors like Dr. Bill McClanahan, Dr. Carl Frosina, for my longtime partner Dr. Michael Dupre, and for colleagues, such as Dr. Rick Jotani, Dr. Barry Collins, Dr. Ilinca Prisacaru, Dr. Hunter Russell, Dr. Steve Fortson, Dr. Laura Johnson, and many others. We’ve taken different paths, but we’ve always shared the same purpose, caring for the people of Pell City.”

Over the years, Helms says another part of his life has grown just as much as his practice – his faith. “My relationship with Christ has changed the way I see medicine,” he said. “Today, my deepest desire is to honor God by serving the people He places in front of me each day.”

He emphasizes that those conversations are always patient-led. “I never want anyone to feel uncomfortable or pressured,” he said. “But when a patient asks me to pray with them or wants to talk about faith, it’s one of the greatest privileges of being their physician.”

Looking ahead, he hopes to see continued growth and collaboration across the entire medical community. “If people remember anything about my career,” he said, “I hope it isn’t a building or a piece of equipment. I hope they remember that I loved this community, respected my colleagues, cared for people with compassion, and tried to honor God in the way I served.”

Medical Special: Major Healthcare Providers

Time was in St. Clair County when patients seeking medical care had to travel great distances to get the care they needed. That time has passed.


St. Clair is now a regional medical hub offering primary, specialty and urgent care. Throughout the St. Clair County region, comprehensive medical services are often found just a few minutes away.


Here’s a glance at what the region’s major medical providers offer:

St. Vincents St. Clair

7063 Veterans Parkway

Pell City

  • Advanced wound care center
  • Emergency care
  • Gynecology
  • Lab
  • Nuclear medicine
  • Neurological services
  • Orthopaedics
  • Pain management
  • Physical therapy
  • Radiology (MRI, CT, mammography, bone density, and ultrasound scans)
  • Respiratory care
  • Sleep disorders center
  • Speech therapy
  • Sports medicine

St. Vincents East

50 Medical Park Dr. E.

Birmingham (Trussville)

  • Behavioral health
  • Cancer care
  • Cardiovascular services
  • Diabetes care
  • Digestive disorder care
  • Endoscopy procedures
  • Emergency services
  • Orthopaedics
  • Primary care
  • Pulmonology
  • Same-day surgery
  • Sleep disorder care
  • Surgical weight loss
  • Thoracic surgery

UAB Medicine Leeds

1141 Payton Way

Leeds

  • Primary Care- for adults and children
  • Dermatology
  • Endocrinology
  • GI Surgery
  • Nephrology
  • Neurology
  • OB/GYN
  • Orthopaedics
  • Lab and Imaging

UAB Leeds Outpatient Imaging & Laboratory

  • 3D mammography, MRI, and bone density scanning
  • Ultrasound
  • Low radiation dose CT scanner
  • Digital X-ray units
  • Radiologist review of all exams, with same-day reporting

UAB Family Medicine East

48 Medical Park Dr. E., Ste 154

Birmingham (Trussville)

  • Annual health evaluations
  • Physical exams
  • Preventive care, including health screenings and physical exams, for patients of all ages
  • Routine care for women, including Pap smears and pelvic and breast exams
  • Well-child care
  • Obstetrics & gynecologic care
  • Management of chronic conditions such as hypertension, diabetes, asthma
  • Flu shots and routine immunizations
  • Treatment of minor injuries
  • Drainage of simple abscesses (pus-filled areas)
  • Treatment of minor wounds and cuts

1310 WA Goodgame Parkway

Pell City

131 Florey Street

Vincent

  • Primary Care
  • Urgent Care
  • Extended Hours
  • Preventive Care
  • Lab Walk-Ins
  • X-ray
  • Advanced Imaging
  • Infusion Therapies
  • Comprehensive lab services
  • Telehealth

74 Plaza Drive

Pell City

2834 Moody Parkway

Moody

7201 Happy Hollow Road

Trussville

Services may not be available at all locations

  • Primary Care
  • Medicare Navigation
  • Urgent Care
  • Walk-In Clinics
  • Chronic Care Management
  • Transitional Care
  • Palliative Care
  • Same-Day Sick Visits
  • Telehealth

41 Eminence Way, Suite A

Pell City

  • Primary Care
  • Specialist Care
  • Family Wellness Care
  • Women’s Health
  • Sports Medicine
  • Outpatient Care
  • Onsite Diagnostics
  • Onsite Physical Therapy
  • Extended hours, including Sunday clinic

Medical Special: Caring for Children

In the St. Clair County region’s medical community, pediatric services play a prominent role. From birth to adolescence to young adulthood, the region is home to four clinics specializing in the care of younger patients.
They are:

520 Simmons Drive

Trussville

  • Well-child exams
  • Newborn care
  • Immunizations
  • Same-day sick visits
  • Sports and school physicals
  • Adolescent medicine
  • Chronic disease management (including asthma, ADHD, diabetes)
  • Referrals to Children’s specialists
  • After hours pediatric coverage
  • Patient portal (MyChart)

2850 Dr. John Haynes Drive

Pell City

  • Newborn care
  • Well child visits
  • Sick visits
  • Mental health
  • Lab tests
  • Vaccines
  • COVID-19
  • Primary care

2468 Moody Parkway

Moody

  • Routine check-up
  • Immunizations
  • Treatment of illness
  • First aid guidance
  • Developmental
  • Adolescent health
  • Nutritional counseling
  • Physical exams
  • Injuries
  • Chronic condition management
  • Behavioral screenings
  • Wellness
  • Sports physical

350 Springville Station Blvd.

Springville

  • Well child checks
  • Sick care
  • Acute injuries
  • Vaccinations
  • Sports physicals
  • Sensory inclusive visits

Medical Special: Healthcare Access

Ensuring healthcare is affordable and accessible, St. Clair County residents can benefit from services at the St. Clair County Community Health Clinic and the St. Clair County Health Department.

Established in 2018, the St. Clair Community Health Clinic (SCCHC) is a 501(c)(3) nonprofit organization providing charitable primary healthcare to low-income, uninsured St. Clair County residents between ages 19 and 64.

Its work is made possible through grants, donations, and “most importantly – the time and talent of community volunteers,” according to its website.

Those who qualify are able to receive care for a co-pay not exceeding $20, which enables the clinic to provide affordable access to essential health services.

They include:

  • Primary care visits
  • Chronic disease management (diabetes, hypertension, etc.)
  • Physical Therapy
  • Mental health services and counseling
  • Health education
  • Wound care
  • Referrals to specialty care when available

The clinic is located at 205 Edwin Holladay Place in Pell City.

In the Northeastern Division of Alabama Department of Public Health, St. Clair County Health Department offers to the public:

  • WIC (Women, Infants and Children) services
  • Environmental
  • Home care
  • Clinical services to the public.
  • Clinical services include STD (sexually transmitted disease) testing and treatment, family planning, childhood and other vaccines, and breast and cervical cancer screening.
  • The health department is located at 1175 23rd N. in Pell City.
  • WIC Satellite Clinic

In addition to the main clinic location in Pell City, 1175 23rd St N,, a satellite clinic is open on Thursdays for WIC services. Call 205-594-4919 to make an appointment.

The satellite clinic is located at 31675 U.S. Highway 411 in Ashville.

Helms returns home

Story by Carol Pappas
Photos by Bob Crisp

The grand opening celebration of Helms Healthcare in Pell City was more like a hero’s welcome with an overflow crowd to greet him. After all, Dr. Rock Helms was returning to his hometown where he grew up and began his practice of medicine.

Now, he’s come full circle.

“We are so thankful to be back. We’re thankful for this community,” Helms said, just before he officially cut the ribbon on the second location of Helms Healthcare in May. “This is where I grew up, where I met my childhood sweetheart,” he said, referring to his wife, Jennifer, by his side.

“What a crowd,” observed Councilman Jay Jenkins, speaking on behalf of the city. He said he didn’t think that there was that large of a turnout for a trio of much anticipated grand openings of the shopping center, Longhorn or Olive Garden. “This is a great time for Pell City, welcoming Dr. Rock back to Pell City where he belongs,” he said.

Cutting the ribbon on the new Pell City location

“We are blessed to have him back in this town. Welcome back, Dr. Rock.”

“God has blessed our practice,” Helms told the crowd of well-wishers, noting that once the ribbon was cut, “We’ll get back to the basics of taking care of people.”

Getting back to basics is a common refrain for Helms, who founded Helms Healthcare a year and a half ago and opened the first location in Vincent. In little more than a year, he built it to well over 2,000 patients.

His familiar philosophy centers on building trusting relationships with his patients, listening to their needs and treating them with kindness and compassion. He stresses personal interactions every step of the way – beginning with the phone call, where patients talk to “a real person,” not press a number.

Helms will divide his time between the two clinics. In addition to Helms, providers for the Pell City location will be Nancy McClain, CRNP, Holly Nichols, CRNP, and Kim Buckalew, CRNP and DaKota Nichols, CRNP.

Pell City will have extended hours, and urgent care headed by Dakota Nichols, F-NPC. The Vincent clinic will be led by Jonathan Windham, CRNP.

Great turnout for the grand opening of Helms Healthcare Pell City location

The Pell City clinic, located at 1310 WA Goodgame Parkway, formerly known as Comer Avenue near the Pell City Industrial Park.

The former Precision building was thoroughly renovated by Goodgame Company and features more than a dozen examination rooms, a spacious waiting room, full lab, ultrasound, Xray and other advanced diagnostics. Cutting-edge technology is found throughout the clinic. And more is on the way.

A separate entrance and waiting area are designated for lab work and imaging studies for ease of access for patients.

Reasoning that quality healthcare should be available when needed, Helms welcomes walk-ins daily with no appointments needed. In addition, he has expanded the Pell City location to include urgent care, which is open seven days a week, to serve the community. Anyone is welcome regardless of whether they are an established patient or not.

Extended hours for the treatment of illness and injuries for pediatric and adult care are Monday-Friday, 8 a.m. to 6:30 p.m.; Saturday, 9 a.m. to 4 p.m.; and Sunday, 1 p.m. to 6 p.m.

The Pell City location has all the high-tech equipment needed for a modern medical practice

With patients’ best interest at the forefront of any planning, Helms has a record of building thriving practices. He founded a major medical practice in Pell City 25 years ago, growing it from a few providers and staff to over 200 employees and a sprawling campus of medical facilities, a pharmacy, urgent care and multiple specialties. There were locations in other communities, too.

He sold the practice, fulfilled contractual obligations and decided to go out on his own again. That led him to Vincent and a return to his roots in family medicine. Opening in March 2025, that clinic has grown to well over 2,000 patients.

“This is not just the opening of a new doctor’s office,” said St. Clair Economic Development Council Executive Director Don Smith.  “Dr. Helms is creating the foundation of Pell City’s future as a regional leader in quality healthcare with the partnerships he has formed.”

Learn more online at HelmsHealthcare.com