Big things happening: Breaking ground on massive retail development
Story by Carol Pappas
Photos by Graham Hadley
When ceremonial shovels hit the ground, sending symbolic dirt flying, it signaled a new level of growth for Pell City and St. Clair County.
It has been a long, tough road, but three years later, Pell City Square, a 147,500-square-foot retail and lifestyle center is now official. Officials broke ground Sept. 8 on the 19.5-acre site fronting I-20. It closed the chapter on another historic groundbreaking – St. Clair Regional Hospital decades ago – and opened a new one on the future of the ninth fastest growing city in the state.
It will include retailers Hobby Lobby, T.J. Maxx, Ross Dress for Less, Old Navy, Five Below, Ulta Beauty, PetSmart, Rack Room Shoes and other retailers not announced yet. They describe it as a multi-use lifestyle center, which includes outparcels for such developments as sit-down restaurants and is the largest retail investment announcement in St. Clair County since Springville Station Shopping Center in 2005.
Not COVID, not complex partnerships, legal red tape nor any other hurdle would stop this partnership of Noon Real Estate, St. Clair County Commission, City of Pell City and the St. Clair County Economic Development Council.
“They never stopped working,” said Don Smith, executive director of St. Clair EDC. “They banded together to keep moving forward.”
“I share Don’s excitement,” added Pell City Manager Brian Muenger. “This day has been coming for so long. The mayor and council were unwavering in pushing this project to completion.”
In 1968, officials were celebrating the laying of the cornerstone of St. Clair County Hospital. The county’s population stood between 26,000 and 28,000. Today, it tops the 95,000 mark. Pell City was a community of 5,000 people. Today, 15,000 call it home.
“We’re growing,” explained Muenger, and needs change. City officials kept hearing from citizens that they wanted “to keep their dollars here. This shopping center is going to do exactly that.
Muenger talked about the impact of a massive shopping center on a city the size of Pell City, benefitting schools and providing funds for infrastructure to better serve its citizens. “This is a great day for the city. It took a lot to get here.”
Located at the corner of Interstate 20 and U.S. 231 South, it will sit on the site of the former hospital. The property came under ownership of the St. Clair County Commission and the City of Pell City in 2011 to enable building Ascension St. Vincent’s St. Clair, a state-of-the-art hospital just across the interstate.
After years of planning and negotiation, officials agreed to highest and best use would be negotiate an agreement with Noon Real Estate, a seasoned development firm with plenty of retail experience. The goal was to bring in name brand retailers to keep shoppers in the county rather than spending those dollars elsewhere.
“The county commission has a history of supporting our communities to create new tax revenues and jobs in St. Clair County,” said Commission Chairman Paul Manning. “We believe this project will allow us to continue to grow St. Clair County’s economy while filling a retail need in the community.”
Muenger agreed. “The construction of the Pell City Square development is transformational for the city and its residents. The addition of these national retailers will provide our citizens with more options to shop locally than ever before.”
“It’s been four years in coming,” said Noon Real Estate President Kevin Jennings. He thanked “the team” that made it happen, but he singled out a key player that provided the spark. “It all started with Bill Ellison,” who met him at a shopping center convention in Las Vegas to pitch the benefits of locating in Pell City. “Here we sit seeing this happen. Come back next fall and bring your credit card.”
Jennings’ partner, Jamey Flegal, said Ellison’s “vision and passion sold us on it,” and he credited another key player with closing the deal – Council President Jud Alverson, who pored over the numbers to ensure the deal not only could happen but would benefit all involved. Calling him “a rock star,” he said the city should be proud to have him in leadership. “It is rare to have leadership understand the numbers.”
Metro Bank is handling the financing for this project, and Smith lauded the bank’s involvement. “They are an incredible asset to this community.”
He also thanked attorneys John Rea of Trussell, Funderburg, Rea, Bell & Furgerson and James Hill of Hill, Gossett, Kemp & Hufford with helping the team over all the legal hurdles en route to the historic groundbreaking.
In another historic move that day, officials unveiled a new sign for the I-20 bridge connecting the northern and southern sides of the interstate as William C. Ellison Bridge.
Mayor Bill Pruitt talked of Pell City’s “great potential” and how “Bill Ellison saw that.” To Ellison’s credit are developments leading to the commercial district anchored by Walmart Supercenter, the South Park Shopping Center anchored by Publix and now, Pell City Square. Those developments generate 40% of Pell City’s tax revenues.
Humbled by the recognition, Ellison said, “I put my heart and soul into my work every day because I love Pell City.”
