The Birmingham-based grocer, Fresh Value, has executed a lease at Crossroads Plaza Shopping Center at the northeast corner of U.S. 411 and Park Avenue in Moody. The space was most recently occupied by Fred’s but was also home for many years to Food World.
“This is a culmination of tireless effort from a lot of great people over the past 18 months to bring this deal to fruition,” said Bear Burnett of The Canvass Group, who represented the property owner in the transaction.
The move comes as several transformative shifts continue to shape the U.S. 411 corridor with the growth of several residential neighborhoods in the area as well as major investments in nearby business parks.
“The City of Moody has worked hard over the last year to backfill the old Fred’s building at Crossroads Shopping Center,” said Moody Mayor Joe Lee. “Moody City Council, along with myself, are happy to announce that Fresh Value Grocery will open soon and are excited to welcome them to our community.”
Fresh Value will occupy approximately 21,860 square feet and plans to also include a drive-thru pharmacy. A grand opening date will be announced in the coming weeks, but plans indicate the store could be open by summer.
“Currently, we operate stores in Trussville as well as Pell City, so Moody was a natural fit for us,” said Gerry D’Alessandro, owner of Fresh Value, Inc. “The community’s growth and numerous requests from our customers made this an ideal location expand our footprint.”
“Myself and our team are really excited about this location,” he added. “There are a lot of great things happening in Moody, and we are honored to have the opportunity to serve this community.”
In addition to the Fresh Value announcement, Burnett says he is in discussions with other regional and national retailers to back fill the adjacent 19,000-square-foot space.
“Our primary focus was getting Fresh Value across the finish line and now that we are there, we are shifting gears to procure not just any co-tenant but the ‘right’ co-tenant,” said Burnett. “We’ve had a ton of interest from retailers across many different categories, and we look forward to sharing more very soon.”
Editor’s Note: Fresh Value is currently accepting applications. For more information, visit www.apply4positions.com/grocery.
