While much of the attention of late has centered on Pell City Square, the 100,000+ square foot retail center, officials see it not as an end to the story, but a new beginning.

It seems there is more good economic news on the horizon already. Mariott has broken ground on a $14 million hotel project just across I-20 next to Home Depot on Vaughan Lane. The 89-room venture is a higher end, medium stay hotel that can cater to business travelers.

It is a high-quality hotel with pool and other amenities, giving the city more capacity to market accommodations for events all around the region, not just in Pell City. Event venues like Talladega SuperSpeedway, Barber Motorsports, Lincoln’s Landing, Civilian Marksmanship Park and Top Trails will benefit from the increased capacity the hotel provides for travelers. And the lodging tax it generates only serves to strengthen Pell City coffers, enabling the city to reinvest in infrastructure, services and quality of life, according to Pell City Manager Brian Muenger.

None of the current economic shots in the arm happened overnight, officials are quick to say. Plenty of needs identification, planning and goal setting preceded the series of announcements made in recent months.

The city identified the “biggest gaps” in its retail and restaurant landscape and set out to fill them, Muenger said. Because of the comprehensive planning effort, “All the things we said we wanted, we’re on track to do.”

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