Story by Eryn Ellard
Photos by Graham Hadley
Jay Patel’s story is a classic American success tale. With roots in India, he immigrated at the age of 28 to make his way in the world. His latest business venture in Cropwell is proof that his American dream, built out of the beliefs in work and service he learned in India, is coming true.
A new 9,500-square-foot complex is up and coming on U.S. 231 near Rabbit Branch, and within it, Isabella’s Mexican Cantina is now open for business, along with a new gas station, an impressive bait and tackle selection, soon-to-be liquor store and a “meat and three” lunch spot.
Isabella’s features high ceilings, contemporary art and lighting, as well as inside and outside seating and is quickly becoming a lake community destination spot. The restaurant is also gaining recognition for its trendy menu options, as well as a colorful bar, offering dozens of unique cocktails for any connoisseur’s taste.
Patel has made a career working in retail and is an immigrant from Gugjarat, India, home to Mahatma Gandhi, India’s heralded civil rights leader, as well as many prime ministers of India. Patel now owns four retail stores and one sit-down restaurant from Cropwell to Ragland and all the way to Clanton. The new complex is his biggest business venture yet, and he has a far-reaching vision for it. In total, the new complex sits on 26 acres first purchased in 2020.
Soon, Patel said, the store, also known as Jaybo’s, after his young son, will also offer lunch service, buffet style, with a meat and three menu that changes daily.
“I have found the hot bar is very popular with my customers from my other stores,” Patel said. “It is just one of many ways we aim to serve the community.”
Once the first phase of the project is complete, Patel plans to embark on the second phase on the property, which will include a startup of 100 units of boat storage, as well as residential community of two bedroom-duplexes with garage for rent.
“I lived in an apartment in town for many years,” Patel said. “I did not like it – the maintenance was not good, and there were some not-so-pleasant experiences. I knew I wanted to build a new, clean and properly maintained place for renters to live.”
There are still several more avenues Patel is exploring to complete the sprawling acreage. From recruiting other new businesses and retail shops to the addition of another restaurant, Patel said there are other developments in store for the property.
Patel already employs 14 employees across all his stores, and he does plan to hire more people as the need arises.
Heather Hare, an employee and close friend of the Patel family for years, said she could not ask for a better job or boss. “He is such a hard worker, but an even bigger family man,” Hare said. “It is instilled in his Indian culture that family should always come first, followed by hard work and service, and I have been welcomed by Jay and his family and also learned so much over the years.”
Patel added that he was taught as a young boy in India the importance of hard work and dedication to work. “Our culture is that our children see and learn from our hard work, we mold our children’s work ethic and drive to be successful,” Patel said. “But we also do not groom our children to one day take over for us – but to instead start over with their own businesses or become a doctor or whatever their passion is, so long as it includes service to others.”
