Douglas Manufacturing

When Rulmeca Holdings, a global supplier of idlers and pulleys for belt conveyor systems acquired Douglas Manufacturing in 2023, officials pledged new investment in the Pell City plant. Ten months later, they broke ground on a state-of-the-art 50,000 square foot idler plant at the site on Industrial Park Drive.

Inside new $11.7 million plant

In June, officials cut the ribbon on the new facility, celebrating the $11.7 million investment in the expansion, creating 50 jobs in what is known as The Vulcan Project.

Founded in Alabama and headquartered in Pell City since 1991, Douglas Manufacturing has been a trusted name in the bulk material handling industry for decades. In 2023, the acquisition brought together two respected brands with shared values, complementary expertise and a united vision for the future.

Project Vulcan represents the most ambitious expansion in the company’s history. This new facility significantly increases Douglas Rulmeca’s production capabilities, particularly in the manufacturing of conveyor idlers and related components. The investment in advanced automation and production systems not only enhances quality and efficiency but also creates new jobs and growth opportunities in St. Clair County and throughout the region.

“The ribbon cutting is more than the opening of a new building, it’s a celebration of where we’ve been, what we’ve built and where we’re going,” said Paul Ross, president and CEO of Douglas Rulmeca. “Project Vulcan strengthens our position in the global market while deepening our roots right here in Pell City. We’re proud to invest in American manufacturing and to do so in a way that brings lasting benefits to our employees, our customers and our community.”

Sporting Project Vulcan tattoos

The presence of Marco Ghisalberti, president of the Rulmeca Group, and Fabio Ghisalberti, vice president of Rulmeca Group, underscored the strength of the collaboration between Douglas and Rulmeca and the shared belief in the future of this facility and its people. Their leadership and vision made Project Vulcan a reality.

The new facility symbolizes the power of teamwork with contributions from their global partners in Italy, Canada and Wilmington, N.C.

Officials say they are continuing to invest in technology, talent and customer service as the company supports industries ranging from mining and aggregates to recycling and logistics. With the launch of Project Vulcan, the company is better equipped than ever to deliver high-performance solutions to customers across the United States and around the world.

Special guests for the ceremony were City Manager Brian Muenger, Nick Hadley of Alabama Department of Commerce, St. Clair Commission Chairman Stan Batemon and Jason Roberts of St. Clair Economic Development Council, whose support, executives said, was instrumental in bringing Project Vulcan to life.

Return of the Logan Martin Longbeards

Story and photos by
Graham Hadley

For the first time in a quarter of a century, the local chapter of the National Wild Turkey Federation held a Hunting Heritage Banquet in St. Clair County and marked the event as more of a success than they ever dreamed.

“Even if we had raised half of what we did, I would have considered it a success. We brought in about twice that. This was a fantastic first-time event,” said Jim Tollison, chapter president and chairperson of the fundraiser.

The local branch of the NWTF, called the Logan Martin Longbeards, recently reorganized with the help of the national organization, Tollison and some of his coworkers at Alabama Farm Credit in Talladega, where he serves as the regional vice president, and a host of others throughout the community.

“The NWTF works to protect wild turkey habitats and hunter rights,” Tollison said, pointing out that wild turkeys were all but hunted out in Alabama in the early 1900s. “For years, it was not common to see turkeys around where we live. They had to reintroduce wild turkeys to the state, or we would not have them today.”

The committee included Cameron Edge, Hanna Grogan, Logan Tucker, Karlee Tucker, Tim Smith, Brittany Smith, Jim Tollison, David Talley, Coy Holloway and Dillion Willams
(Not pictured – Brooke Tollison)

Those efforts run the range from conservation to working with communities and government agencies to protect the land and the heritage of the sport.

The event organizers are still adding everything up, but the banquet, held April 3 at Celebrations in Pell City, brought in between $30,000 and $35,000 and attracted more than 150 people.

Aside from the catered dinner by Bowlings BBQ, attendees got to bid on and take part in drawings for a variety of guns and other outdoor and hunting equipment.

“People came together who like the outdoors,” Tollison said. “It was just a great group of people. The Federation had some special guns to win. Some are custom that are only available from the organization.

“It’s always fun to have a live auction – there were a couple of times I realized I was bidding against my wife, Brooke. And she was bidding on lots of stuff – it looked like she was trying to furnish our son, Jay’s, college room with NWTF stuff.

“Brian Worley helped with background checks, and GNX Guns and Bama Guns & Outfitters also were big sponsors.”

Those partners were key to the success. “Chad Camp with Lovejoy Realty really stepped up. He was eager to support the outdoors and did the premiere sponsorship,” Tollison said. Others, like Realtor Dana Ellison and Rob Knight not only sponsored the event, but they came and spent money at the auction.

Chapter president Jim Tollison and Chad Camp

Other sponsors included Cline & Co Properties; Richey, Price, Sawyer and Associates; THM Electrical and Maintenance Services; Chase Phifer; GNX Gun Exchange; Coosa Guns & Outdoors; Sen. Lance Bell; Bain & Co. CPA; Dixie Sod Farm; Alabama Farm Credit; Farm Systems Inc.; Metro Bank; Covered Bridge Timber Inc.; Rodney Bunt; Knights Plumbing; Ryan’s Hope Poultry Farm; Brooke Tollison, Alfa Insurance; Scott Tucker; and Alex Williamson 

“Celebrations was great to work with. They have upgraded the venue, and everything was perfect for what we wanted to do … have a family friendly event where people could bring their kids and have a fun night.”

Tollison also wanted to thank all the help he had organizing everything, especially from the NWTF and his associates at the bank.

“I had been attending these events in other places as a way to network and build business relationships and finally said to myself, why don’t we do this here? I was sitting with NWTF regional representative Coy Holloway and Hannah Grogan (who became treasurer for the organization) at the bank, and everyone was on board.”

The previous chapter had ceased operations years ago. “When we came up with the name Logan Martin Longbeards and looked it up, turns out the old chapter had used the same name. We had no idea.”

From that group, they organized a board and then put their attention toward the banquet.

Some of the guns to be auctioned off

“It was really a small core group of people who did most of the work – people from the bank, Coy and others. Brooke was probably one of our top sellers for the event. … And Hanna did a lot of the organizing for the actual event. Representative for NWTF had high praise for her efforts.

“We were blessed this first time.”

The money raised at the event goes to the NWTF efforts, both locally and around the country, with the exception of funding set aside for a local scholarship the Logan Martin Longbeards plan to award.

After the success of this year, Tollison is already looking ahead. “We will be doing this again next year. We had people from Clay and Randolph counties who came out and supported us. I want to reach out to other neighbors, like Talladega and Calhoun counties and get their involvement.”

It was a night of “good fun,” Tollison said, “with a great crowd of quality people who came together to support the NWTF and its efforts.”

Outback opens in Pell City

Outback Steakhouse, the popular Australian-themed restaurant chain, cut the ribbon and open the doors to a new dining experience for Pell City in April

One of the most anticipated openings in the city in years, Outback marks a new chapter in the city’s culinary landscape, offering residents and visitors alike a chance to indulge in the chain’s celebrated menu closer to home.

It had been on citizens’ ‘wish list’ for years, and city and county economic development officials set out to make it happen. Officials had options on an outparcel of land in the development where the new shopping center, Pell City Square, located two years ago, and they designated it for a national brand, sit-down restaurant.

They got what they hoped for when Outback inked the deal on the property just west of the shopping center fronting Interstate 20.

Crowd enjoys food on opening day

Nicole Clark is the proprietor, and her first impression of Pell City is one of a welcoming town. “Everyone has been so hospitable. We’ve had amazing feedback.”

The restaurant created 130 jobs, and the training team developed a real sense of community, she said. “They love the job, and they love the brand. The love and support have been unmatched. I look forward to great partnerships.”

One such community partnership was the first official act at the grand opening – presentation of a check for $8,385.15 to Childhood Food Solutions based in Sylacauga and serving the region that includes Pell City. The check was courtesy of the proceeds from the grand opening.

“Giving back is a critical component of what we do,” one official said.

The restaurant has a seating capacity of 187 with a maximum occupancy of 210 and is located off John Haynes Drive.

The restaurant has been bustling since opening and is expected to generate significant economic benefits for the city in the years to come.

Realtors Association hands out recognitions

Calling him “a true ambassador of St. Clair County,” the Association of Realtors presented its most prestigious award to Lyman Lovejoy, who has dedicated more than five decades not only to real estate but promoting the entire county.

He was recognized for his leadership roles inside and outside the organization, including St. Clair EDC, Association of Realtors and Alabama Real Estate Commission. “More than a businessman, Lyman is a builder of relationships,” the presentation concluded. His life has been “a master class in leadership, resilience and unwavering commitment to others.”

The annual recognition is held at the group’s Fair Housing Act Luncheon, which is dedicated to making land and home ownership fair for all people.

Also recognized were: Caran Wilbanks, past president; Rising Star, Morgan Munn; Realtors for Communities, Dana Ellison; ARPAC Diamond Club, Becky Bowman and Sharon Thomas; Partner of the Year, Blair & Parsons; Rookie of the Year, Sydney Howard; and 15 Years of Service awards.

Food business booming in Pell City

Pell City seems to be experiencing a culinary renaissance with an eclectic array of new eateries that should please a variety of tastes.

From the exotic offerings of Kami Sushi and Asian Fusion, to the vibrant tastes of Mama Spice Jamaican Restaurant, the smoky goodness of Porky Pirate Barbecue, and the delightful treats at Coosa Café and Creamery, there is something for every palate.

Kami opened in the shopping center anchored by Publix and has already outgrown the space where it originally opened, the former Papa Murphy’s location. It has expanded to the space next door formerly occupied by Celeste Boutique.

Sushi at Kami

The menu invites patrons on a culinary journey, “showcasing the best of Japan, Thailand, Indonesia and beyond. Indulge in fresh sushi, soul-warming ramen, bold Thai curries, rich Indonesian specialties and Asian-inspired cocktails.”

Mama Spice’s Facebook pages says it offers authentic Jamaican food, including jerk chicken and more. It is located in the shopping center anchored by Fresh Value. Also coming soon, according to its sign, is an old favorite of Baby Boomers – Pasquale’s Pizza – in the former Superior Automotive location on U.S. 231.

Coosa Café and Creamery is a second location for Coosa Creamery but with a cafe as well. It is a café, coffee shop and ice cream shop all in one, offering dine in, takeout and a drive through.

From banana splits to lattes to homemade sandwiches, the café has plenty of offerings. It is located on U.S. 231 South across from Richey’s Grocery at Rabbit Branch Road.

Landing on the shores of Logan Martin Lake at Coosa Island Marina is Porky Pirate BBQ. Opened in early May, the restaurant has been completely renovated and offers an extensive menu of smoked meats and pork, seafood, chicken and different twists on a variety of dishes.

You can reach this restaurant by vehicle or boat.

Helping hand to fight hunger

Raindrop Car Wash presented a $25,216 donation to the Community Food Bank of Central Alabama, concluding its first-quarter “Wash Away Hunger Wednesday” initiative.

The contribution represents proceeds from every car washed on Wednesdays during the first quarter of 2025, with $1 from each wash allocated directly to support hunger relief efforts within the community.

Senior executives from Raindrop Car Wash presented the check at the Community Food Bank’s facility, where they were greeted by the Food Bank’s CEO and leadership team. The visit included a guided tour of the facility, providing a firsthand perspective on the organization’s daily operations and unwavering dedication to providing sustenance to those in need.

Community Food Bank CEO Nicole Williams expressed her gratitude for the ongoing partnership. “I am delighted about our partnership with Raindrop Car Wash. They have been an amazing partner, lots of their locations serving our community, just like the food bank, and we are so excited to work together to make sure that our neighbors are getting food that they need and providing meals on their tables.”

“Our campaign is deeply rooted in our organization’s core values and our team’s desire to be generous members of the communities we serve,” said Blake Buchanan, CEO of Raindrop Car Wash. “We are immensely proud of our customers and team for rallying behind this cause every Wednesday, and the exciting beginning of this partnership with the Community Food Bank of Central Alabama.”

Raindrop’s Wash Away Hunger campaign is a longstanding community initiative designed to transform routine car washes into acts of compassion. The company looks forward to continuing this endeavor throughout the year to help make a lasting impact.

Editor’s Note: To learn more about the campaign, visit www.raindropcarwash.com/wash-away-hunger.