Special times at Howard Family Holiday Farm
Story by Scottie Vickery
Photos by Mandy Baughn
It’s somehow fitting that the Howard Family Holiday Farm in Moody has quickly become a go-to destination for folks hoping to create wonderful family memories. After all, the farm, which opened in September and was a celebration of all things fall before getting decked out for Christmas, is the culmination of a dream that grew from the childhood memories of owner David Howard.
“When I was 14, I told my grandmother I wanted to start a business,” Howard said. “She asked me what I wanted to do, and I said, ‘I’m going to sell Christmas trees.’” He set up a stand at a gas station at Moody crossroads owned by a family friend, Clemons Macon, and got to work.
“He had an old produce truck that sat out front,” Howard said. “I would ride the bus there and sit inside that old produce truck and do my homework and sell Christmas trees until my parents (Charles and Mary Ann Howard) came to get me at 8. My dream was that I would become a Christmas tree farmer, and it stuck with me all my life.”
Forty years later, Howard has turned that boyhood job into a way of life. And the best part, he said, is that after living and working in other places for 25 years, his dream brought him back home.
“Moody helped create the foundation of who I am today,” he said. “To be able to come back and do this and bring something wholesome and family-centered to the community is amazing.”
All the holidays
Although Christmas trees, wreaths and garland are getting top billing now, Howard opened the farm as a pumpkin patch. More than 5,000 visitors came through between opening day on Sept. 20 and Oct. 26, when they closed for a few weeks to gear up for Christmas.
Fall visitors could pick their own pumpkins from the patch or choose from a variety of gourds offered in an assortment of sizes, colors and shapes. The hayride was a huge hit with the kids, and the cut-your-own-flowers field of zinnias and sunflowers was a big draw, as well.
The farm reopened for Christmas on November 22, and two days later, Santa Claus arrived in dramatic fashion. He landed at the farm in a helicopter just in time for “Ice Cream Sundaes with Santa,” something Howard plans to make an annual event.
Guests had their pick of flavors, thanks to the Hershey’s Ice Cream bar located inside the farm’s country store. In addition to the 24 ice cream flavors, which Howard plans to expand to 36 next Spring, there is an array of toys, gifts and assorted jams, jellies, and other treats sold under the Howard Family Holiday Farm label, including pickled okra, candied jalapenos and peach halves.
“We have sold out of the apple butter so many times, it’s crazy,” Howard said. The peach butter, blackberry preserves and fig preserves are favorites, too, and the offerings also include muscadine grape jelly, red pepper jelly, green pepper jelly and peach preserves.
“We provide our family recipes, and a company produces it for us,” Howard said. “These are all flavors that I grew up on and helped can, pick or both.” They also offer GunRunner Gundog Honey, made by Howard’s cousin, Kenny Armstrong, a beekeeper.
The big draw now, though, is the Frasier Fir and Black Hills Spruce trees that were cut and shipped from farms in Michigan and N.C. Howard hasn’t given up on his dream of being a Christmas tree farmer, however, and he plans to plant a field of Murray Cypress trees so visitors can cut their own.
“It’s a variety of Cypress that’s specifically bred for Christmas trees,” he said. “We’re going to plant some real mature trees so we can speed up the process. We hope that in two years, we’ll be cutting 7-foot trees.”
The plans don’t stop there. They’ll take a break after Christmas and build an outdoor pavilion before reopening in March for the rest of the year. Howard said they’ll offer Alabama-grown produce, some of which will be grown at the farm. “Our first crop will be watermelons, cantaloupes, and various peppers, and then we’ll grow from there next year,” he said. “We’ll also plant Silver Queen corn, and ultimately, that will be a corn maze.”
Howard said they’ll offer seasonal potted plants and three acres of flowers, including zinnias, sunflowers, dahlias and peonies. “Folks can come pick flowers for their special events and have photo shoots in the field,” he said.
“We’re going to do anything we can that’s community-driven,” Howard said. “We’ll just see what the community will support, and that’s what we’ll morph into.”
The road back home
Howard and his partner, Gary Perkins, are thrilled to be back to their rural roots. Perkins, a pharmacist, grew up on a tobacco farm in Kentucky, and they both were ready to get back to a slower pace of life.
After graduating from Moody High School and then college, Howard worked in the RV industry, in marketing and advertising, and owned a martini and sushi bar. He’s also worked in the residential construction and real estate industries. For the past 15 years, he’s owned Panama City Beach Properties, a full-service real estate brokerage company that he recently sold. “I would build five houses, keep one in my inventory of rental properties and manage properties for other people,” he said.
While he loved his career, having a heart attack three years ago at age 51 changed his perspective. “Being faced with the possibility of something catastrophic, I felt like there is so much more for me to do,” he said. “At the beach, there’s constant tourism and everything is always ‘on.’ You can’t just go out to dinner without waiting at least an hour. Something just clicked, and I said, ‘I’m done.’ We were both done. I didn’t have to convince Gary; he was ready to make the leap to farm life long before I could get the words out of my mouth.”
Although his new venture is a far cry from the fast-paced world of real estate, Howard said he and Perkins couldn’t be happier. “We’re here to stay,” he said. “I’m back home. I think about that, and I get emotional.”
Family has always been important to Howard. “My grandmother owned multiple restaurants, and she instilled that entrepreneurial drive in me,” he said. “My first job when I was 12 was washing dishes in the restaurant because I wanted a dirt bike. When I sold the Christmas trees, I got a taste of making a few bucks, turning that into more bucks, and I was hooked. I’ve been working for myself ever since.”
Now he’s thrilled to be doing just that back home. “Moody helped shape me,” he said. “I love this city, absolutely love it. I wouldn’t have wanted to grow up anywhere else, and our commitment here is community.
“When we did this, it was a leap of faith, and we didn’t know what would come of it,” Howard added. “Seeing all the families and the smiles makes it all worthwhile. Everybody comes in and says, ‘I hope you’re successful.’ We already are, and we’re having a blast.”
