Looking five years ahead

EDC develops road map to
St. Clair County’s future success

For some, talk of five-year plans conjures visions of a small gaggle of decision makers in a back room, setting a course for the masses.

But when St. Clair County’s Economic Development Council crafted the county’s growth blueprint for the next half decade, EDC Executive Director Don Smith made one thing plain: This is a countywide team effort. The council listened to hundreds of voices, folks from the incorporated areas to the farmlands, the lakefronts to the riverfront, corporations, small business owners and every entity in between.

“The EDC’s success is the result of the partnerships we create throughout the  county,” Smith says. “That’s really the secret to our success. It’s not what the EDC does. It’s what we’re able to do by working with others.”

The  recently approved new five-year plan was crafted after a series of public meetings across the county and input from hundreds of citizens.

“From that, we were able to create a vision of what we need to focus on achieving in the next five years,” Smith says, “The plan helps us to stay focused and to dedicate resources to make sure we achieve our goals.”

The wide-ranging  plan focuses on six key areas – infrastructure development, marketing and communication, recruitment and retention, community development, leadership and tourism.

 Some key areas include job creation, growing agritourism, including farm-to-table initiatives, and assisting municipalities in tapping into a deep pool of available state and federal grants through EDC’s Grant Resource Center.

“We had a lot of input from our smaller municipalities about the difficulty in knowing what grants are out there and being able to obtain those grants,” Smith says. “When you talk about a municipality that has a budget of $1 million, and they can get a grant for $200,000 for infrastructure or something else, that’s a major impact for them.”

The plan also envisions an industrial park to create more wealth along the county’s section of the burgeoning Interstate 59 corridor. Development along the vital transportation artery is a key component in the goal of creating 1,200 jobs over the life of the blueprint.

“That’s going to be a major priority for us over the next five years – to create more jobs along (I-59),” Smith says. “I think we identified 300 acres as being  part of our goals. Those goals are very important because over the last 15 years, since I’ve been head of the EDC, we’ve achieved all of our goals. We put all of our efforts  in making sure those things take place.”

The EDC is also looking at reinvigorating hands-on workforce development in partnership with local schools and Jefferson State Community College. The COVID-19 pandemic stalled those efforts.

“There’s going to be a renewed focus on getting these programs – from K-12 to Jefferson State, to our employers – reconnected and utilized so that benefits our citizens, that benefits our employers, and it benefits our educators,” Smith says.

“We have a tremendous asset in Jefferson State Community College, and I don’t believe it’s being fully utilized by the citizens of St. Clair County,” Smith adds.

A heightened communications and marketing presence is also on the horizon. Competing counties, like Walker in northwest Alabama, have stepped up their advertising presence in the Birmingham TV market and beyond. Look for St. Clair County to do the same, along with a larger social media presence.

“One of the things we learned from the tourism initiative is there’s a desire to know what’s taking place in the community. So we’re going to take that focus and extend it on, not just tourism events, but all the successes and opportunities that a fast-growing community like St. Clair County offers to not only the citizens of the county, but outside of our county as well.”

Industrial and small business growth, combined with  an exodus from crowded big cities like Atlanta and Birmingham, fueled growth of nearly 10,000 residents between 2010 and 2022, according to the Census.

Here  is a brief snapshot of some other highlights of the five-year plan.

In infrastructure: As noted earlier, the development of the I-59 corridor is “absolutely a top priority,” Smith says. Obtaining more grants is near the top as well.

Marketing and communications: Greater use of the EDC website is expected to be a priority moving forward, Smith says.

Recruitment and retention has been the cornerstone of the EDC since 1999. A recent ribbon cutting for an industrial park in Moody illustrates that effort and will move the county toward such goals. “That’s going to continue, along with new manufacturing parks that are going to be identified and developed in the future,” Smith says.

In the area of leadership, the 17-year-old Leadership St. Clair County has been an incredible success, Smith says, connecting governmental and business leaders to develop relationships and to solve common problems and foster cooperation. The EDC hopes to conduct four Leadership  St. Clair County classes in the next five years.

Smith praised county commissioners for supporting the EDC tourism initiative, which began in 2019. The county’s lodging tax revenue has increased by 87 percent since the push for more visitors began, an estimated $200,000 in additional revenue.

“With that, comes the opportunity for more hotels and more opportunities for short term rentals. Ultimately, it means that more folks are coming to the festivals we’re having and visiting the resources we have here.”

The county also gets a tourism bounce from nearby marquee events at Talladega Superspeedway and Barber Motorsports Park.

Ecotourism is also blossoming, as fly fishing, sailing, kayaking and other water sports grow on the Coosa River and Neely Henry and Logan Martin lakes and their accompanying tributaries.

A byproduct of the EDC roadmap to the future?

“Ultimately, as this county continues to grow, having cooperation between the County Commission and the municipalities is going to be paramount,” Smith says. “Otherwise, we’ll become fragmented and dysfunctional like many counties are in Alabama.”

Endeavors like the five-year plan help to build county unity, something much needed in a fractious national political and social climate.

“The EDC has trained specialists in different fields,” Smith says. “But we never want to be in a bubble, because then we’re not going to be focused on what’s important to the citizens and elected officials of St. Clair County.”

He adds, “The only way that we can know what’s important to people is to get them to tell us – to listen, to document it and then to publicize it and to hold ourselves accountable for meeting those goals.”

And those goals are crucial to  St. Clair County’s success, keeping the main thing the main thing

“Just like any business, or any successful organization, when you write down your goals and you look at them every day, it helps keep you focused,” Smith says. “It helps best utilize your funds and ultimately, it helps bring you success in ways you don’t even dream of.”

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Upcoming Ribbon Cuttings

Courtesy of EDC Director Don Smith

Note: These are projected dates and may changes