A slate of new businesses calling historic shopping district home
Historic Downtown Pell City’s business district is growing of late with ribbon cuttings and grand openings becoming almost commonplace. In the past few months, four new businesses have opened, a fifth is relocating and expanding and a sixth and seventh say, “Coming Soon.”
Already adding to diversity of what downtown has to offer are Lake House Antiques, Weeping Willow Books, The Grove and Studio on 1st. Gilreath Printing, a longtime downtown resident in a log cabin building on Cogswell Avenue, is moving to 1st Avenue behind Venue on 20th into a much larger facility they are renovating. Gilreath plans to rent its existing building, paving the way for yet another business.
Studio on 1st is a cutting-edge hair salon located on First Avenue South between 16th and 17th streets. Just across the way in the next block facing the railroad tracks is a children’s embroidery shop called Little Stitches & Co. Abbye Grimes is the owner, and she is working toward an October opening.
Inside, beyond the French doors, will be a completely separate business operated by Grimes’ sister-in-law, Tina Dailey, who is planning to run her hair salon and real estate ventures.
Meanwhile, The Grove opened a café featuring acai bowls, smoothies and salads in September and is already garnering rave reviews. It is located on Cogswell Avenue in the former Dot Wood Appraisal building between 16th and 17th streets.
Just a couple of doors down is the new Lake House Antiques, an eclectic blend of antiques, vintage and home accessories.
And just beyond Lake House is Weeping Willow Books, the senior citizen on the block at nearly 120 days.
They all represent a shot of vitality for downtown, and residents and visitors alike are already showing their appreciation, following through on the demand for new and diverse shopping, dining and services options in a pedestrian friendly, downtown setting.
Weeping Willow Books
For Samantha Herrington, her Cogswell Avenue bookstore is a dream come true.
She loves to read, and combining her passion with business seemed a perfect fit. She renovated the space with a willow tree theme (hence the name). “I always loved weeping willow trees,” she said, so she gave it an enchanted forest look, and “the name kind of went with it.”
She has created an inviting space. “I really wanted a bookstore downtown that was nice, cozy and welcoming, a place where people could come and get away from everything else.” She achieved those goals basically from the start, opening in June with 21 different genres of books – “a little something for everybody.”
She has books for all ages, “zero to as old as you can get,” she said. She even has a novel approach to novels called “Blind Date With a Book,” which is a book in wrapping so you cannot see the title. On the wrapping are hints so that you can get to know the book without seeing it first. Surprises await inside along with the book – a bookmark, notepad and pen. And just like a blind date, she said, you can’t judge a book by its cover.
The reception has been phenomenal. “Everybody who comes in here is super excited we’re here.” Her biggest surprise? “More customers than I expected.”
She’s enjoyed meeting everyone. “They have been nice and friendly. There is a big book community here,” she said, noting that she discovered a growing local authors community and is featuring some of their work. Authors like Shawn Bailey, Cherith Fluker and Kyle Hannah’s book company clients are among the books she features.
Herrington is already eyeing the future with plans to offer book clubs for different genres, story time for the children, author signings and a café with coffee and pastries.
“I want to grow a place when the outside is too much, they can come in here, get away and read a book.”
Lake House Antiques
Jacob and Adam Castleberry moved their year-old business from U.S. 231 South to downtown in August. Actually, it’s their second business. They own a thriving property management company that operates in Alabama, Tennessee, Arkansas and Florida.
Antiques are a pastime-turned-business. “We’ve been curating and collecting for 10 years,” said Jacob. “Our goal was to open a shop.”
While the property management company was based in Trussville, they never found a spot that “caught our eye,” he said.
When they moved to Cropwell, they found space in Lake Plaza. But when space became available downtown, they knew that’s really where they wanted to be. And customers are showing they’re glad they came.
“It’s been overwhelming,” Adam said. “It’s been great,” echoed Jacob.
The business started from their own experience and abilities. Their former home in Trussville was an eclectic blend, and friends and family encouraged them over the years to design spaces for others or open a shop.
They describe their place as “Grandma’s house,” Adam said, noting that the paintings, quilts and other items blended with vintage and new make it look like Grandma’s. “It’s lived in comfortable.”
He’s right. Alongside an oil painting or a pair of newly upholstered French wing-backed chairs with brass nailheads, you might find a tiffany lamp, a mosaic-top table, a regal dining room suite, an urn, photo frames, china or a Victrola turned cocktail bar.
On Sundays and Mondays, Jacob and Adam are traveling to source new items to feature Tuesday through Saturday, their days of operation.
“We want something new every day or every week at least,” keeping the shop vibrant and fresh, Adam said. And customers are responding with a steady flow of traffic heading their way since opening.
With a nod to the recent growth of that part of the downtown area and the camaraderie that has followed, Jacob said, “We’re excited to be a part of the new business downtown. We hope more is coming. We’re excited to see the growth of downtown Pell City and be a part of it.”
Customers say the shop has an appealing vibe that brings them back. “Hopefully, we’re going to be successful,” Jacob added. “It gives them another spot to browse around on a Saturday afternoon.”
Studio on 1st
Studio on 1st is the city’s newest destination point for professional hair care and skin care. The salon offers services for men and women tailored to them.
Owned by Briana Allen, Studio on 1st could be seen as continuing a family tradition of locally owned business. Next door is her father and grandfather’s longtime business, Allen Service Co. “They played a big role in why I opened my own place,” she said.
She opened July 15, but celebrated a grand opening in late September. She had worked in Birmingham but wanted to return to her hometown so that she could become more involved in the community personally and through her business.
“I’m loving it so far. It’s more than I imagined it would be. I really do love it,” she said. Besides being able to locate next to her family’s business, she chose downtown because of its small town charm. “You can walk to all the places. They know me, and I know them.”
Business owners refer business to each other, she said. “We’re all like close together, helping each other. It’s the perfect spot to start this.”
Joining her is stylist Shelby Dunaway, whom she says shares the same goals for the business – offering quality services and being involved in the community.
Coming on board in October is esthetician Morgan Russell, who will be handling the skin care part of the salon with facials and waxes.
Plans call for one more stylist, “then we’ll have a full house,” Allen said. But the planning hasn’t stopped there. She hopes to extend the back of the building to include a nail technician and perhaps a massage therapist.
Studio on 1st, she said, is “committed to delivering exceptional service and an experience you’ll love coming back to.”
The Grove
It only took four months for an idea to spring into a full-fledged business. For Whitney Gunnison, the genesis of The Grove evolved from a need. She suffers from celiac disease, an immune reaction to gluten that prevents nutrients from being absorbed and requires a gluten-free diet.
There weren’t any good options locally, so she decided to create a restaurant that filled that need. She renovated the building on Cogswell Avenue and set out to create healthier options with fresh, whole ingredients.
Her story blends her food creations with nourishment for the soul, she said. “I am strong in my faith. I wanted to share the love of Jesus in this building so people could feel the joy, hope and love the Lord has given to us.”
While a traditional downtown may spark memories of yesteryear, there’s a new feeling up and down Cogswell and First Avenues these days.
With Acai, smoothies and fresh salads heading the menu at this café, it’s evident that it is more than just a place to grab a healthy bowl or a smoothie — it’s a place to be “rooted, refreshed and renewed,” she said.
It actually got its name from those ideals – and a sign. She and her husband had considered a few different names but couldn’t decide. The Grove was one of their choices, but they prayed for a sign. He was on a job site in Cullman when he spotted a huge white sign up ahead, proclaiming, “The Grove.” It was their sign – literally and spiritually.
They set out to create a menu by gathering her team together, and they would try different ingredients and “figured out what was great and not so great” through many evenings of taste tests.
Team members who helped with the renovation were paid in bowls and smoothies, she said.
The end result was a comprehensive menu of açaí bowls, smoothies and fresh salads. And it appears she landed on a winning recipe. Judging by the response in the opening days, it’s a hit.
“The grand opening was super chaotic, but in the best way, she said. “We ran out of acai. We tripped a breaker. We had to close early because Pell City sold us out. After Friday (opening day), I hired four more people.”
But, she added, “everybody was rooting for me. Everybody has been so supportive. They’re excited to have a healthy spot.”
