Returning to bygone era of medicine
Story by Carol Pappas
Submitted Photos
In today’s corporate-driven medical care climate, Pell City’ s Dr. Rock Helms is forging a new path in healthcare for the region by returning to the days of old – ways from which he never wavered.
He opened Helms Healthcare in Vincent in March and in less than 90 days, 1,000 patients had come on board. And they’re still coming.
It has been an ideal match for the tiny town of Vincent, population 2,500, and Helms Healthcare. The town had been without a doctor for 20 years. The closest medical facility was in Harpersville but for the most part, residents traveled to Sylacauga, Birmingham, Pell City and Chelsea for major medical needs, according to Mayor Jim Lattimer.
Helms Healthcare locating a block from the city’s main street has been “a big benefit for everybody,” the mayor said. “He’s part of the community. That’s what we want for every business.”
Helms lauded the efforts of the mayor and council. “I am super appreciative. The city has been amazing. They made it very, very easy to come here, and we owe them a debt of gratitude.”
To make the partnership come to fruition required some investment by the city to prepare. The long vacant building on Florey Street that the city owned needed repair. “We looked at it and saw the potential, but it needed quite a bit of work, and it needed it quickly” if Helms was to open in March.
That was January. The council voted unanimously to move ahead with the opportunity, and they replaced air conditioning, fixed water damage and made other improvements to get the 3,000 square foot building ready to open. “$60,000 was worth it to get a doctor in here.”
Helms invested as well and continues to add and upgrade to what is now a state-of-the-art medical clinic with a doctor, three nurse practitioners, two registered nurses, technicians and a full staff.
He takes pride in the personal approach the entire staff takes to serving its patients. “When you call, you get a real person,” he said, not a number to press.
Helms said he could not have envisioned a better welcome from the community and the region. “It’s amazing the flow of people coming in.” He anticipated existing patients from his years in Pell City would amount to about a third and “hopefully we would grow the clinic over a year’s time to be sustainable. It has exceeded expectations in multiples. It’s obvious we are going to be successful.”
The numbers bear that out. In the month of May, 30% came from around the area – Vincent, Harpersville and Chelsea. Now it’s “north of 40 percent and growing like crazy.”
Helms has brought cutting edge health care to the area, providing general and cardiac ultrasound, lab services, digital X-ray and IV infusion of fluids, including iron, Lasix, hydration. Soon to be added is wellness infusion therapy. Iron infusions done there can save patients a trip to the hematologist. They offer weight loss management as well.
“We have helped a lot of people,” Helms said. “The sole reason they haven’t seen a doctor is because they have to drive. We’ve seen several like that. Transportation is a huge barrier.”
Since opening, he has seen better medical outcomes because they can get the help they need close to home. “That’s our hometown doctor,” said Lattimer, a hint of pride in his voice.
“The people have been very appreciative,” Helms said. “They’ve helped me personally and professionally to re-establish a hometown practice like I started in 2001.”
History appears to be repeating itself. Fresh from medical school in 1999, Helms came back to his hometown of Pell City to begin practicing medicine. His vision then – as now – was that of a small-town doctor building relationships with his patients, listening to their needs and guiding their care toward positive outcomes.
It is family medicine at its core, treating patients like family because, in essence, they are.
In 2001, he founded Northside Medical Associates in Pell City, beginning with only a handful of providers and staff. He grew it into a thriving campus of medical facilities, a pharmacy, urgent care and multiple specialties and locations in other communities with over 200 employees.
He sold it, fulfilled his contract commitments and is now starting over with Helms Healthcare in Vincent and plans to locate another in Pell City.
There have been patients wondering if he will stay in Vincent. While he does have plans to open in Pell City later, he stressed, “we will keep this open. I know it’s the Lord’s will. It’s nothing short of a miracle we are growing like this.”
