County pins hopes on new arena
Story by Mike Bolton
Photos by Mike Callahan
Hoping to cash in on a trend that is paying big dividends for cities and counties across Alabama and other southern states, St. Clair County is ready to begin a venture into the rodeo business.
The $1 million St. Clair County Rodeo Arena located in Odenville on Blair Farm Road is open for business. Officials cut the ribbon in early March, and a kids rodeo and a professional rodeo were a week later.
County officials are hoping the 125,000-square-foot, multi-use facility will attract everything from rodeos to horse shows, church revivals, weddings, antique car shows and massive yard sales.
The arena and surrounding 25 acres, which the county purchased from an individual three years ago for approximately $350,000, underwent an additional $650,000 in improvements last year. It now includes covered bleachers capable of seating 750 people, a covered picnic area, a concession stand, restrooms and showers and other improvements.
The dream is to eventually enclose the facility and add additional parking for horse trailers, running water to horse stalls, and water, electricity and sewage for those who camp when they go to rodeos, said County Commission Chairman Stan Batemon.
Lude Mashburn, an agriculture teacher at Odenville High School and a member of the county’s recreation committee, pushed for the county to purchase the facility as soon as he heard it might be for sale. He notes the county is full of rural kids who do not play sports but have agricultural interests. But it is also important to introduce kids who aren’t from rural backgrounds to rural lifestyles, he says, adding that children with knowledge of the rural life are disappearing every year.
St. Clair County’s entry into the rodeo arena business is not an unproven venture. Looking to draw tourism to a city that had none, the city of Andalusia in south Alabama turned to a virtually untapped tourist market in 2000. Andalusia built a $5 million, state-of-the art, enclosed rodeo facility. It provided an economic boon to that city with hotels and fast-food restaurants springing up nearby. The multi-purpose facility draws horsemen for rodeos and horse shows and visitors for a wide array of other endeavors. It has seen years when the facility was rented 50 of 52 weeks a year, a spokesperson said.
Batemon says the county did not go into its rodeo arena project blindly. Part of the commission’s homework involved visiting other arenas in Alabama and neighboring states.
“Several of us went to Andalusia to see that facility and to Shelbyville, Tenn., to see that facility,” he said. “The one in Shelbyville was a $14 million facility and, of course, we needed something more reasonable. Other people on our committee visited arenas in Cullman and Shelby County.
“These arenas are great for bringing tourists into your area. Our goal is to make ours self-sustaining.”
Batemon says the county is finally hanging a “for rent” sign on the facility, and the county’s immediate plans are to begin searching for events.
“We are looking for ideas right now,” he said. “There are so many possibilities other than rodeo-related events. We can bring in a roller and pack down the dirt and have amphitheater events. We can have car shows and motorcycle shows. We are limited only by what people can’t dream up.”
Herschel Phillips, a member of the St. Clair County recreation committee, says a lot of planning has gone into the project since the existing area was purchased three years ago. It was immediately obvious that improvements had to be made to turn the facility from one used by private individuals to one that could handle crowds.
“When you get crowds, you have to have seating, restrooms and food,” he said.
Engineer Kelley Taft received the bid to design the improvements to the facility. A horse and cattle owner herself and no stranger to rodeos, she was familiar with what the facility needed.
“We added roofing, bleachers and sidewalks,” she said. “We expanded the north end for cover for bleachers and poured an additional concrete pad so the bleachers wouldn’t be in the dirt. We basically did the same thing on the opposite side and made it into a picnic area.
“We built an octagon-shaped building with a 1,200-square-foot concession stand facing the bleachers and restrooms and showers in the back.
“I’ve seen a lot of facilities as I have traveled all over the Southeast. This is definitely an asset to St. Clair County. I’ve seen what these arenas can do for other communities and this one has the potential to do that for this area.”
