Category: St. Clair Business

Blair Goodgame promoting county in new post

Story by Leigh Pritchett

Photos by Graham Hadley and submitted photos

Blair Goodgame has been to 15 countries spanning four continents.

Though she relishes traveling, she tends to share Dorothy’s sentiments in “The Wizard of Oz”: “There’s no place like home! There’s no place like home!”

Enjoying the place she calls home … and encouraging others to do so … is what Goodgame does on a daily basis.

In September 2019, she became tourism coordinator with St. Clair County Economic Development Council (EDC). “It is a brand-new position and program, part of the EDC’s five-year plan, Partnership for Tomorrow,” Goodgame said. “We are in year one of that.” Hiring a tourism coordinator was one of the first-year goals.

As tourism coordinator, Goodgame spends her days exploring and discovering different aspects of St. Clair County and promoting them to potential visitors, businesses and industries.

Tourism “goes hand-in-hand with economic development,” Goodgame said. She called tourism a “clean” industry that is indicative of a vibrant life within a community. Such vitality is what business prospects want to see in a locale they are considering.

In quick succession, Goodgame enumerates one asset of the county after another, starting with the resort areas Neely Henry Lake in northern St. Clair and Logan Martin Lake in southern St. Clair. She adds to that Horse Pens 40 near Steele, Mustang Museum in Odenville and the Forever Wild park near Springville. She points out that the county has outfitters, outlets for kayaking, extreme sports parks, bouldering destinations, competitive events, motorcycle racing, off-road trails, aerobatics flight instruction, summer camps, national tournaments, nature preserves and Moody’s Miracle League, a baseball league for people with special needs.

As for the arts, St. Clair has a prolific visual, musical and theatrical community, Goodgame continues. A few examples would be galleries, concerts, entertainment, songwriters and music festivals and stage productions. She also mentioned learning opportunities, such as music schools and dance studios.

Plus, there are wedding chapels and venues for parties, reunions, receptions, conventions and conferences.

“We’re learning more every day. … (There are) so many more things I didn’t realize we have here … (and) other people in the county were not aware of also,” said Goodgame.

In addition to all that, Talladega Superspeedway to the east of St. Clair and Barber Motorsports Park to the west bring visitors through the county, visitors who may stop to eat, shop or refuel, Goodgame said.

“It is also hoped that the more people who visit on a regular basis, some of them will want to actually live and work in our community,” said Jason Roberts, EDC’s director of industry and workforce development.

When that happens, Roberts said, the county’s population increases, as does its workforce, which naturally appeals to prospective businesses and industries.

Among Goodgame’s responsibilities as tourism coordinator are compiling an encompassing list of sites, venues, parks, events and opportunities countywide; creating a calendar of events in the county; getting input from communities on promoting what they have to offer; establishing a multimedia means for disseminating information about St. Clair’s tourism aspects and using regional and state resources to spread the information beyond the county’s borders.

Soon, she will engage a branding company to create a slogan that captures the essence of St. Clair in a few words.

“Blair has really hit the ground running and has already begun cataloging and identifying assets throughout the county, while also building relationships statewide with other tourism organizations,” said Don Smith, EDC’s executive director. “She is preparing to begin a branding campaign the beginning of 2020, as well as meeting with event organizers for a variety of events in the spring. We had very high expectations for Blair after the extensive search (for a tourism coordinator), and she continues to impress us all daily. She is the perfect embodiment of our county’s tourism opportunities.”

Goodgame grew up on marinas and in campgrounds in the Pell City area, enjoying St. Clair’s warm climate and beautiful scenery. Logan Martin Lake and the great outdoors were her playground.

“I’ve always had a love of the outdoors, and the water still resonates with me,” Goodgame said.

She credits her mother, Cindy Goodgame, with nurturing that desire to be in nature. “She is always supportive. She shares a love of the outdoors,” said Blair Goodgame, who kayaks, camps, gardens and participates in community theater and yoga classes. “… (She) made me the woman I am today.”

After graduating from The Donoho School in Anniston, Goodgame majored in English at Auburn University and minored in art history. Her plan was to become an attorney. To prepare, she served as a congressional intern in the office of U.S. Rep. Mike Rogers, R-AL.

Yet, at law school orientation in 2009, she decided this was not the path her life should take. She returned to Pell City and became operations assistant for Goodley Corp., the family business.

“I love Pell City. I love St. Clair County. It’s home,” said Goodgame, who lives in a 1902 farmhouse.

In 2011, she became owner of Lakeside Package and Fine Spirits, which she operated almost five years at her family’s Lakeside Landing RV Park & Marina. Determined that Lakeside Package should be an “experience” rather than just a store, Goodgame offered party supplies and events, such as wine tastings and an appearance by Tim Smith from the television show, “Moonshiners.”

That marketing strategy translated into a sales increase of at least 35 percent each year. Pell City Chamber of Commerce selected hers as “emerging business of the year” in 2013.

The business venture, Alexandra Blair Calligraphy and Celebrations, has operated concurrently with her other work endeavors. As an artist and event specialist, Goodgame plans weddings, showers, birthdays and other memorable occasions and produces the artistic elements and hand-lettered envelopes needed.

In the community, Goodgame was president of Pell City Rotary Club and district Rotary governor, a board member of Pell City Chamber of Commerce, a graduate of Alabama Leadership Initiative, and a graduate and board member of Leadership St. Clair (which is an EDC program). In 2014, the Rotary Club deemed her “Rotarian of the Year” and a “Paul Harris Fellow.” She would receive the latter award again in 2015 and 2018.

Recently, Goodgame was selected to serve on the PARCA Roundtable of the Public Affairs Research Council of Alabama.

To help those in need, Goodgame serves as board of trustees secretary for Community Foundation of Northeast Alabama and was chairwoman of the YWCA Purse and Passion fundraising luncheon in St. Clair. During her four years as Purse and Passion chairwoman, corporate and community support for the St. Clair luncheon increased manifold, reaching $105,000 in 2017. In 2014, the Alabama Chapter of Fundraising Professionals chose Goodgame “volunteer of the year.”

Candice Hill, EDC’s retail/marketing specialist, sees Goodgame as the ideal fit for the tourism coordinator position.

“Blair has a vast knowledge of tourism assets in St. Clair County, as she has a history here and has always been an explorer of things around her,” Hill said. “In both her educational background and her personal experience, she has a host of abilities to bring to the table for tourism in St. Clair County. I believe that her spirit and energy, along with her love for St. Clair County, will make her very successful in this position.”

Goodgame finds that the more she discovers and learns about the county, the more enthusiastic she is to call attention to those assets.

She excitedly talks about one of her ideas, which is to establish “trails” through St. Clair for things like barbecue tasting, birding, history, outlaws and moonshiners, locally made items, you-pick farms. …

“Our options,” she said, “are endless right now.”

Editor’s Note: St. Clair County Economic Development Council is funded through the St. Clair County Commission and private partners. The EDC is housed on the campus of Jefferson State Community College in Pell City.

Economic trend continues for county

Story by Carol Pappas
Photos by Graham Hadley

If anyone is keeping score of late, St. Clair County’s tallies in the economic development column looks enviable from most vantage points.

Calling activity in the investment and jobs creation arena “robust” in 2019, St. Clair Economic Development Council Director of Industry and Workforce Development Jason Roberts also hints at a just as lively start to 2020.

“We are working on two large projects with international companies that we hope to be successful in recruiting in the very near future. One of these projects could be potentially the largest private investment in St. Clair County’s history.”

St. Clair EDC Executive Director Don Smith took it a step further, saying that it underscores that St. Clair is not only competing statewide and regionally, it is competing on a global stage. And, it’s doing quite well.

Like an accountant calculating record sales, Roberts recounts the activity and announcements for year-to-date, where St. Clair has experienced growth in existing industry – TCI, Ford Meter Box, WKW’s two expansions, Allied Minerals, Benjamin Moore, Unipres, J&M Exotic Foods and Advanced Tank.

Investments amount to more than $103 million and approaching 150 newly created jobs over the past 18 months.

WKW, which is in the automotive sector, completed its second expansion at the end of September and brought another business line from China. The new line will begin production in 2020. WKW, already in St. Clair’s top five employers, is adding another 30 jobs through its $13 million investment.

Allied Minerals represented a $12 million investment with retention of 60 jobs plus 30 new ones created by consolidating a facility from the east into the brand-new Pell City construction.

Unipres in Steele completed a large expansion at its stamping facility for metal automotive parts. Add $40 million in investments and 70 new employees to St. Clair’s economy in just that one project.

Benjamin Moore is adding a 10,000-gallon latex reactor to its paint facility, generating eight new jobs, $33 million in investment and illustrating the county’s successful venture into high tech competition. “The last couple of years, the community has been able to flex its muscles when competing domestically and internationally,” Smith said.

J&M Exotic Foods in Moody is doubling the size of its facility that produces spices and herbs with custom blending and packaging. Figure in another $2 million investment and 11 new jobs to St. Clair’s credit.

Roberts called Advanced Tank’s growth a “relatively small, but important expansion. St. Clair competed with a site in Colorado, the base of Advanced Tank’s operation, for the upgrading of its plate processing and sandblasting.

Advanced Tank has had a presence in Pell City since 1978, and while the $3.5 million investment and 12 new jobs created is impressive enough, “that we got it to come here is pretty important. New investments in new facilities usually are the last to suffer cuts” if there is a downturn, he said. “New investment means viability in the future.”

In other economic news, Smith pointed to an improving housing market, a new car dealership announced for Odenville and a half dozen or so retail and restaurant projects as reasons to be optimistic about the future.

A major retail development is hoped at I-20 at the site of the old county hospital, but there are no final plans or announcements to be made right now.

“We have had good announcements in nearly every community in the county in the past 18 months,” Smith said. And those without announcements thus far, “we’re working on very large projects. Hopefully, it will be a record-setting end of 2019 and beginning of 2020.”

Why all the focus on St. Clair? “We have all the amenities of a large, urban area like Birmingham combined with safety and low cost of a rural community and the close-knit family friendly aspects of a suburban community,” Smith said. “We’re able to market all three of those.”

Geographically, St. Clair sits in an enviable spot with two major thoroughfares – Interstate 20 and Interstate 59 running through it.

“Our leadership throughout the county works extremely well together,” added Roberts. “It makes it easier to operate here. It is an unparalleled level of collaboration and cooperation.”

Tally it all up, and it appears St. Clair County continues to be in the economic driver’s seat.

Economic trend continues with new openings

Story by Linda Long
Contributed photos

Ribbons may soon be in short supply in Moody thanks to a flurry of grand openings and ribbon cutting ceremonies. The old tradition of putting scissors to ribbon symbolizes a new start that says, “come on in, we’re open for business.” And Moody is definitely open for business. 

Proof lies in the sounds of the times: That annoying, but necessary, ‘beep-beep’ warning as a construction foreman lets folks know his heavy bulldozer is backing up. The nearby rat-a-tat-tat of a noisy jackhammer is heard playing its raucous tune. And the cement trucks maintain a steady drone as concrete is smoothed out for a new foundation. 

Some might call it noise. But for Moody Mayor Joe Lee, it’s music to his ears.

And, why not? Lee loves seeing the town grow from barely a blip on a map to the second largest city in St. Clair County. He has been in public service for the past 27 years, first as a member of the Moody City Council, then as mayor for the past 16 years.

Commenting on the number of building projects, both commercial and residential, under way right now, Lee said, “I’m real proud of what I see happening here. I’ve been part of the leadership of this city for a long time, now. I’ve put a lot of effort into making sure we have grown and grown in the right way.”

The new Metro Bank building, which opened its doors officially with a ribbon cutting in November, is testament to that growth. It’s the newest and, perhaps, brightest gem in Moody’s economic crown. 

“They were leasing a spot in the Professional Building, and people couldn’t find them,” said Lee. “Now, they’ve got their own brick-and-mortar store and the location is promoting new business. People drive by them every day. They say Moody has a Metro Bank that’s here to stay.”

Although the bank building is new, Metro Bank has been open in Moody for the past 10 years. Still, Metro Bank President and CEO Jason Dorough agrees with the mayor predicting new customers will come with the new location built by Goodgame Co.

“We really needed more exposure,” said Dorough. “We had people tell us they didn’t even know we were in Moody.”

That problem should be eliminated with the building’s new location, right on Moody Parkway and its 6,500 square feet. The bank’s lobby is graced with a stately cathedral ceiling with lots of cheerful windows to bring in the light.

“What can I say?” laughed Dorough. “We’re a newer, bigger, prettier facility.”

He was quick to point out that despite moving upscale, the one thing that will not change, is Metro Bank’s commitment to remain Moody’s only community bank. “All of our employees are Moody people.

“They live here, shop here, work here. They’re making a big commitment here,” Dorough said.

“Most of the other banks are larger, not headquartered in St Clair County. We try to leave the bank business to the people who run the branch. They are all good people, with a lot of experience. We let them make their own decisions. If they need our guidance, we’re here for them.”

One of the biggest pluses with the move is “we’ve got room to grow. In all of our other locations, we’ve wished we had more offices and things of that nature. Moody is a growing town, and we want to grow right along with it. We feel like there’s a lot of potential here in Moody.”

More growth ahead for city

Apparently, Metro Bank isn’t the only investor seeing potential in this St. Clair County community. According to Lee, several new businesses are in varying stages of completion.

A 95-room Holiday Inn Express is under construction fronting Interstate 20. According to Lee, “the same folks building the Holiday Inn are also building a new Exxon station with an additional two new store fronts for lease, though we don’t know yet what’s going in there.” Those structures are located on U.S. 411, across from Adesa Auto Auction.

Popeye’s Fried Chicken, located on U.S. 11 and Markeeta Spur Road was 90 days away from opening in November and according to Lee, another yet to be identified, retail store will be built on property located between Popeye’s and Bojangles.

“We’re expecting a real shopping hub to develop in the area around Popeye’s,” said Lee.  “We’ve got more property for sale around there and behind Bojangles, there’s eleven commercial acres for sale. We look for it to develop in the near future.”

Two other business developments that are expected to bring new jobs to Moody include a supermarket located in the shopping center at Moody Parkway and an expanding J.M. Exotic Foods, located in Industrial Park.

“We’re in negotiations right now with a supermarket to try to backfill the space left vacant when Fred’s went out of business. That’s going to create 55 new jobs, Lee said. “Also, Exotic Foods has a new packing contract that’s going to double the size of their operation.

That will bring in 11 more jobs.

The growth is seen well beyond retail and industrial, though. “All the commercial growth we’re having is pushing residential growth as well.” A 58-unit senior citizen complex is under construction for those 55 and up. Completion date is expected around the first of the year. “It’s a little village in itself,” said Lee.

“It has a clubhouse and common areas, and each unit is for rent.”

The mayor said some new subdivisions under construction include 120 new homes at The Reserve in the Highlands and 135 houses being built in Oak Hills. 

Population in Moody following the last census was 12,457. According to Lee, the projected population following the next census in 2020 is expected to be 15,000, underscoring the fact that Moody has long since shed its status as a blip on the map.

Retired policeman turns on “blue light” for business

Story by Jackie Romine Walburn
Photos by Graham Hadley

Retired police officer Ed Brasher has found his ideal after-retirement avocation.

Brasher – a former police chief and regional drug task force officer – combined an innate mechanical ability and career-honed knowledge about emergency equipment with a passion for the adrenaline boost of fast, cool vehicles to create a growing electronics, lighting and warning equipment and installation business in Odenville.

BEI Lighting and Warning (BEILW), previously Brasher Electronics, outfits police, fire and emergency vehicles with lights and security features, produces graphics and detailing for business and public vehicles and, most recently, is marketing its own line of LED lighting and sirens.

Today, the business Brasher and son Trey started in 2003 in the family’s two-car garage is the largest supplier of emergency equipment in Alabama with 5,000 square feet of custom work space and three employees.

And, as they expand the business with a new line of lighting and sirens and a growing list of services and clients, the father and son are continuing a family tradition of owning a business – begun by Ed Brasher’s businessman father.

Law enforcement career

After a very short tenure training as a butcher apprentice (too cold and messy, he recalls), Brasher began his three-decade career in law enforcement as a policeman in the small St. Clair town of Whites Chapel, a community that’s now part of the town of Moody. Next, he moved to the Odenville police department and served as police chief for Odenville from 1987 to 1990.

Joining the Pell City police force in 1990, Brasher served as night shift patrolman, then sergeant. He spent the mid-90s as part of the 30^th Judicial Circuit’s Drug Task Force. Eventually promoted to captain then assistant police chief with Pell City Police, Brasher officially retired in 2014.

While a police officer, Brasher continued to drive trucks for his father’s business. “Some days I’d park the patrol car at the end of a shift and get in the 18-wheeler for a long haul, then return to start over again,” says Brasher, who noted that many police officers and firefighters supplement their incomes with additional work. “You do what you have to do when you are raising a family.”

Family tradition

Born in Birmingham, Brasher moved with his family to California and spent his childhood on the west coast where his father operated one of his businesses. Returning to Alabama with his family when he was 16, Brasher attended Hueytown High School for six months, then settled in at St. Clair High School, where he would meet his future wife on his first day.

“I sat down behind her in homeroom. I saw this beautiful girl and fell in love,” he says of his wife of 38 years, Kathy Foreman Brasher. “I told my best friend then that I was going to marry Kathy one day.”

And, he did marry Kathy Foreman, who it turns out shares Brasher’s mechanical bend and “adrenaline junkie” passion. They raised two sons, Trey, 33, and Shannon, 30.

Before becoming a police officer and as a sideline income since, Brasher drove long haul trucks for his father’s business, including delivering natural gas in 18-wheel rigs.

While Brasher worked as a police officer and sometimes truck driver, Kathy worked for the St. Clair sheriff’s department as a 911 dispatcher for 10 years and today manages the county’s pistol permit program.

Fast cars, motorcycles and an airplane

Always an “adrenaline junkie,” Brasher first flirted with speed and daring as a drag racer in California as a teen. He’s since had fast cars – a favorite being a 1969 AMX hot rod – and motorcycles, enjoying both the rides and the tinkering with engines and anything mechanical.

When their sons were young, Ed and Kathy Brasher loaded the boys up on their his-and-her big motorcycles and traveled on vacations to the west coast and Canada. Trey recalls these trips with fondness and admits to inheriting the mechanical adventure spirit from his parents.

 Brasher recalls with Trey, who is co-owner of BEILW and the company’s graphic expert, the time his parents had a 350 Chevy V-8 engine up on blocks in the living room, rebuilding it.

Since then, there have been other fast cars, a Piper 235 airplane that he and Trey are both licensed to fly and a new Gold Wing motorcycle, purchased as Brasher’s retirement present to himself.

Try this

The catalyst for what became BEILW was a friend who was selling police equipment but didn’t install the equipment. “He knew I had a background in electronics and asked if I was interested in the installation side of the business,” Brasher says. The friend knew the products would sell better if installation was part of the deal.

One day, Brasher came home to find a Crown Victoria in the driveway with equipment in the seat and a note, “Try this.”

Brasher and Trey installed the equipment on the Crown Vic. Then there were two or three more police cars in the driveway. They soon set up shop in the family garage.

Four years later, in 2007, they built the lobby and first workspace at the current location on Oakley Avenue in Odenville. In 2015, a graphic workspace was added. Then, in 2017, the company added its giant warehouse addition designed to accommodate fire trucks and ladder trucks, even 18-wheelers, with a 12- by 16-foot door. Upstairs is a break room and Brasher’s office. There’s also a parts room. The most recent workspace addition is a converted garage outfitted for painting and powder coating equipment.

Lights, sirens, graphics

Brasher’s company serves a specialty market, installing lights, sirens and other equipment on police, fire and emergency vehicles. The services and products include prisoner partitions, equipment consoles, radar, gun racks, laptop connections and push bumpers for police vehicles. They add towing bars and safety lifts on wreckers. The company creates graphics for the exteriors of emergency vehicles and for Realtors and others businesses. The graphics side of the business also produces signs and banners for the general public as well.

As each job on a vehicle begins, the business digitally records the VIN number and image of each vehicle they work on, before and after. This video databank helps with quality control, warranties and being able to reproduce exactly what the customer wants again.

In addition, video security cameras – and screens in Brasher’s office – work 24/7 patrolling the areas around the business to protect the expensive equipment and the customer’s vehicles.

Smart start

Another service offered by the company is installation, testing and removal of “Smart Start” ignition interlock systems in vehicles as part of court-ordered alcohol monitoring of drivers convicted of driving under the influence. The company is one of the state’s certified installers of the system that analyzes the driver’s breath and locks up if alcohol is detected. The Smart Start program is operated by Alabama’s Department of Forensic Sciences.

LED lights a game changer

LED lights that last longer and shine brighter have changed the world of emergency lighting, Brasher says. “They are compact and more reliable and use less power.”

The company’s new line of lighting and siren products, called BEILW and for sale online at BEILW.com, include products designed by Brasher and son with installation and use in mind. “They are more installer friendly, more functional and more aesthetically pleasing,” Brasher says. The line includes siren speakers, beacon lights, light bars and dash lights.

Emergency lighting on vehicles is color coded. Red is for firefighting vehicles; blue is for police, and amber is for emergency vehicles. “It’s always been against the law to have colored lights on civilian vehicles. The type of lights might change, but the color code is consistent, at least regionally. But, it’s the opposite “up north,” Brasher says, with fire being blue and police red.

Investing back in the business

When Brasher still worked with the police department as the company ramped up, he made sure he met all ethics requirements to not do business with police department he’d work for, and he made sure to funnel company proceeds back into the young business. Today, he says, the company is debt free as it continues to grow and add services. Before he retired and went to work there full time, “we invested everything back into the business,” he says, noting there were many what seemed like “43-hour days and 23-day weeks.”

But now the retired police officer tries to hold his work days to five-day weeks, leaving him time for adrenaline-inducing fast cars, motorcycles and airplane rides.