Category: St. Clair Business

Jason Dorough, president of Metro Bank, was awarded the 2023 Chairman’s Award from the St. Clair County Economic Development Council for his work and support of economic development efforts in St. Clair County.

EDC presented it at its annual event, held this year at The Grill at The Farm near Logan Martin Dam.

Dorough joins a prestigious group of honorees for this award that is given once a year to honor a non-elected person who has shown exemplary support for the organization’s mission to create wealth, increase job growth, and improve the quality of life for St. Clair County citizens.

Past honorees include St. Clair County Commissioner Tommy Bowers, St. Clair County Commission Chairman Stan Batemon, Judge Bill Weathington, Spencer Weitman, Lyman Lovejoy, Ed Gardner, Sr., Carol Pappas, Bill Ellison and former St. Clair County Commission Chairman Paul Manning.

“The St. Clair County EDC has been very fortunate to have the partnership and support of Metro Bank from its inception. As a local banking partner, they have been a supportive part of our team of resources for the entirety of the EDC’s existence,” said Joe Kelly, chairman of St. Clair EDC Board of Directors.

“Jason Dorough has been a tremendous and integral part of that partnership, offering assistance and support when necessary. Knowing our organization and Metro Bank have common goals, to bring new wealth and jobs to the local economy, Jason has always made things happen in a way that is welcoming to local industry and investors.”

“We are always excited to welcome new investment into St. Clair County, and we want to be the bank that our local businesses can rely on,” said Dorough. “Our partnership with the St. Clair County Economic Development Council has been very fruitful through the years, and we have a great working relationship. It was a real surprise and tremendous compliment to receive this honor and appreciation for our work in economic development in St. Clair County.”

The EDC is the economic development organization for St. Clair County and its municipalities, facilitating industrial, institutional, commercial and leadership development throughout St. Clair County.

The EDC team, in partnership with state and local partners, focuses on helping existing businesses grow and compete, diversifying the economy through attraction of new businesses, and supporting newly formed high-growth enterprises.

New retail ventures taking region to next economic level

Story by Carol Pappas
Photos by Graham Hadley

It was kind of like dominos falling – only in a good way. One by one, ribbons were cut, doors opened, and shoppers rushed in. Pell City Square – 147,900 square feet of retail stores – had finally arrived.

Actually, it’s still arriving. The final openings – Hobby Lobby, Ulta and Pet Smart – were all expected to open by Oct. 9. The early birds signaling a new era for retail development for Pell City and St. Clair County were Ross Dress For Less, TJ Maxx, Old Navy, America’s Best Eye Care and Five Below, which opened in August and September.

Those brand-name retailers are expected to provide more than just a bonanza for shoppers here at home. The dollars they generate are expected to pump more than $25 million in gross taxable sales into the local economy in the first year. When the outparcels are developed, that $25 million is expected to turn into $30 million. And that’s “conservative,” said Pell City Manager Brian Muenger.

“It will have a very material impact,” Muenger said. “It takes our tax base to another level.” The city had been growing incrementally within its retail footprint in recent years, but Pell City Square enables the city to “capture dollars leaving as opposed to moving dollars around.”

The property fronting Interstate 20 has four outparcels in addition to the outdoor mall. On the west side of the property are parcels controlled by the developer, Noon, and City of Pell City. The city-controlled parcel was “earmarked” for a national sit-down restaurant and the other for a fast casual restaurant. Both have tenants committed with announcements coming soon, and construction and completion are expected in 2024.

The parcels on the east side are controlled by the original developer, Bill Ellison, president of I-20 Development. “I’m really excited about the future development potential of the property,” he said in September. “I am waiting to market it until all the stores in the center are open.”

The Pell City Square represents the completion of a 10-year effort to redevelop the old county hospital site. “A large retail center with major brands missing from our community was always the vision for that site,” said St. Clair Economic Development Executive Director Don Smith. “But removing the old hospital, obtaining a purchase option on surrounding property, and finding a development team with the experience and resources to build it took time and patience.” 

Because of Pell City’s size compared to other markets where these retailers locate, Smith described the years long efforts as a “bit of a challenge.  Bill Ellison and Noon Development did a great job in showing that Pell City is much larger than just its population with the visitors to the lake and others living in the surrounding area.” 

Officials say the project was one of the most complicated in the county’s history and required all involved to work in the same direction. But the dividends of teamwork are evident. “It has already started to attract the attention of other major retail brands that had turned down the market in the past,” Smith said.

Muenger agreed, saying, businesses recruited in 2015-2017 that declined to approve Pell City as a location are now approving sites quickly. “It demonstrates the growth in our market. People are seeing that we’re a natural hub of commerce between Anniston and Birmingham.”

“One of the things that set the leaders in St. Clair County above others is our ability to work together strategically on economic development projects,” Smith added.  “The new retail center at Pell City Square and the QT travel center at the Eden exit are just another example.”  The City of Pell City worked closely with the St. Clair County Commission and the developer from beginning to the end of the project to overcome infrastructure upgrades and other challenges. “It was a collaborative effort the entire time.”

Despite the challenges, Muenger noted, “It has been enjoyable to watch this project progress. It’s fun to see the reception the center is getting and bringing that space to life.”

Eden project signals new era of development

Story and photos by Carol Pappas

For years, even decades, the Eden interchange of Interstate 20 has been like a blank canvas – a perfect place for commercial development but lacking in the infrastructure to make the picture complete.

There were many suitors over the years, but without sewer service, they turned away. But three years ago, Quik Trip, a Georgia-based travel center, eyed the property and secured an option.

There was still the hurdle of sewer service, but eventually a partnership among QT, City of Pell City and St. Clair County swung a deal that not only paved the way for the travel center but future development in that entire area.

The city joined with the county to leverage the investment by QT that would be scalable to other properties near the interchange – close to 200 acres. They built a lift station and made infrastructure improvements worth $1 million.

The investment should be well worth it, according to Pell City Manager Brian Muenger and St. Clair Economic Development Council Executive Director Don Smith.

“The Eden exit has always been an area of potential, but it lacked sewer service at that interstate interchange,” Smith said. “The executives at QT understood this and were willing to partner with the city and county to extend a sewer line over 1,000 feet and large enough to handle fully developing the interchange for the future.” 

So, what does that investment and partnership mean? “This opens up hundreds of acres for development in the future. QT’s motto, ‘More than a gas station,’ is exactly what this project means to that interchange.”

Muenger agreed. The entire area around it – 200 acres – is now ripe for development in both commercial and residential. As an example, Muenger called nearby Roberts Mill Pond Road area “ideal for higher density residential subdivision. It’s commutable. You can get to any company headquarters in Birmingham in 30 minutes. We continue to get looks as an exurb,” an area beyond suburbs where people can live and work.

“When you plant the seeds of future growth in infrastructure investments,” Muenger continued, short and long term goals of the city are all within reach. With the $10 million total investment already made, which includes QT, Eden is quickly moving up on the priority list for future development projects. Case in point: This is only the third or fourth QT venture into Alabama for this national brand travel center. And business tends to breed business.

While the U.S. 231 interchange is a major thoroughfare with massive development, having an appropriate travel stop at the Eden exit is “value added” for Pell city, Muenger said. “It’s consistent, it’s immaculate. They have great food and great coffee.” In addition to the hefty return from gasoline tax for a center that size that caters to trucks and passenger vehicles, “we’ll be capturing our share of that revenue.”

While it has been a few years in the making, Muenger said, “we are proud to have QT in Pell City. We knew it was a great fit for us.”

While much of the attention of late has centered on Pell City Square, the 100,000+ square foot retail center, officials see it not as an end to the story, but a new beginning.

It seems there is more good economic news on the horizon already. Mariott has broken ground on a $14 million hotel project just across I-20 next to Home Depot on Vaughan Lane. The 89-room venture is a higher end, medium stay hotel that can cater to business travelers.

It is a high-quality hotel with pool and other amenities, giving the city more capacity to market accommodations for events all around the region, not just in Pell City. Event venues like Talladega SuperSpeedway, Barber Motorsports, Lincoln’s Landing, Civilian Marksmanship Park and Top Trails will benefit from the increased capacity the hotel provides for travelers. And the lodging tax it generates only serves to strengthen Pell City coffers, enabling the city to reinvest in infrastructure, services and quality of life, according to Pell City Manager Brian Muenger.

None of the current economic shots in the arm happened overnight, officials are quick to say. Plenty of needs identification, planning and goal setting preceded the series of announcements made in recent months.

The city identified the “biggest gaps” in its retail and restaurant landscape and set out to fill them, Muenger said. Because of the comprehensive planning effort, “All the things we said we wanted, we’re on track to do.”

Crawford-Skinner Agency retains its Best Practices status, once again becoming a part of an elite group of independent insurance agencies around the United States. This status comes by participating in the Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) Best Practices Study group. The annual survey and Study of leading independent insurance agencies documents the business practices of the “best” agencies and urges others to adopt similar practices.

 “Crawford-Skinner Agency is proud to be recognized again as one of the best agencies in the business,” says Brian Skinner, Crawford-Skinner Agency president. “Since my grandfather founded the agency in 1944, we have consistently provided the best possible service to our clients. We look forward to continuing our legacy of service for years to come.”

The Crawford-Skinner Agency was founded in 1944 and can offer insurance products from a number of different companies including Auto Owners, Progressive, Liberty Mutual, and many more. 

Since 1993, the Big “I” and Reagan Consulting, an Atlanta-based management consulting firm, have joined forces to study the country’s leading agencies in six revenue categories. The agencies comprising the study groups are selected every third year through a comprehensive nomination and qualifying process and awarded a “Best Practices Agency” designation.

The agency was nominated by either an IIABA affiliated state association or an insurance company and qualified based on its operational excellence.

The selected Best Practices agencies retain their status during the three-year cycle by submitting extensive financial and operational data for review each year. This is the second year of the current three-year study cycle, where over 2,600 independent agencies throughout the U.S. were nominated to take part in the annual study in 2022, but only 287 agencies qualified for the honor. 

To be chosen, the agency had to be among the 35-45 top-performing agencies in one of six revenue categories. 

Editor’s Note: Founded in 1896, the Independent Insurance Agents & Brokers of America (the Big “I”) is the nation’s oldest and largest national association of independent insurance agents and brokers, representing more than 25,000 agency locations united under the Trusted Choice brand. Trusted Choice independent agents offer consumers all types of insurance—property, casualty, life, health, employee benefit plans and retirement products—from a variety of insurance companies.