Friends Bound for New Horizons

Unique fundraiser nets $24,000 for nonprofits

It was 2011 when retired Pell City educator Deanna Lawley offered an idea to help boost the Pell City Schools Educational Foundation’s funding following an economic downturn for investments.

A group trip to Italy with friend Diane Schilleci sparked the idea. The representative of the travel company, Collette Tours, asked her if she ever thought about getting groups to travel. “You’d be perfect,” they said, and she could put the commission into whatever project she wanted.

She loved to travel and as a natural born teacher, she remembered how important grants were to her classroom. This would give her an opportunity to organize trips for groups so they could learn more about the world, and it could raise money for the Foundation.

Friends Bound for New Horizons is the moniker she gave it, and off they went to Ireland that first year, raising $7,000.

Since that time, the Foundation’s coffers have grown by more than $100,000 courtesy of the travels of Friends Bound for New Horizons.

Lawley and her groups didn’t stop there – on their traveling or their giving. A few years ago, the Pell City Library became a recipient of funds each year. “I couldn’t do this job without Danny,” Lawley said, referring to Library Director Danny Stewart, who helps coordinate the trips.

Two years ago, the Museum of Pell City, co-founded by Lawley, was added to the list of beneficiaries of the gifts. “The museum is special to my heart,” she said. Since serving as co-project manager for Pell City’s hosting of the Smithsonian’s Museum on Main Street in 2014, “I started thinking about people and our history that was being forgotten about.” In 2023, the city’s own museum opened in a 4,000 square foot suite in the Municipal Complex.

In May, the group traveled to Italy – 41 ‘Friends’ – and while they benefitted from a ‘bucket list’ trip filled with memories, their travels generated $10,000 for the Education Foundation and $7,000 each for the museum and library.

Their Italian adventure took them to Tuscany, where they spent the final four days at an historic estate outside Florence called Hotel Villa Casagrande.  They visited Turin, known for fashion and design, and saw the Shroud of Turin in the chapel at Savoy Palace.

They stayed at Sestre Levante, right on the Italian Riviera, and they visited Cinque Terre – five villages on the coast that hang over the sea.

Among the many sights they still savor were Lucca, the Medieval-walled Tuscan hill town, home of Puccini, the great Italian opera composer and the Chianti Road to the winery and olive oil cannery. “Both were incredible,” said Lawley.

Greve was a small Chianti village with only two squares, where they shopped and had farm-to-table lunch.

As for the group’s favorite moments, “I loved seeing all the laundry hanging from balconies,” said Patti Harper. “I’ve always seen it in pictures, and they really do it! Also, how the boats had rented spaces on the walkway in Cinque Terre” because there isn’t enough space on the water. The captains have to carry boats down to the sea.

Johnny and Cheryl Gregg’s favorite experience was “the day trip to Cinque Terre. The train ride, the architecture and the beautiful blue water of the Mediterranean.”

For Mara Walls, it was “the town of La Morra, but especially the camaraderie of everyone in our group.” Husband Blythe singled out “City of Greve and the countryside.”

“The village at Manola was especially beautiful, nestled in the hills, and the Mediterranean,” added Jeff Hestley. His wife, Vicki, had a vivid recollection. “The day we spent at the olive vineyard and the afternoon in Greve were a perfect day for me.”

Their stories are typical of the conversations among these travelers upon returning home. They are dream trips carefully put together for maximum enjoyment and memories to last a lifetime.

About a month after returning home, they recounted their experiences at a special Italian dinner held at The Grill at the Farm in Cropwell. It was an opportunity for them to reunite, reminisce and be honored for their gifts to the Foundation, library and museum.

In accepting for the Foundation, Vice President Jackie Robinson said how vital the funds have been to their efforts to enhance classroom experiences through grants to teachers. The Foundation’s account now stands at over $1 million, with grants for everything from microscopes to books funded through the interest earned.

Stewart recounted traveling with the group in years past, helping Lawley coordinate trips and the personal enrichment it gave to him. Through the fundraising, the library is now able to do so much more to serve its patrons, especially children. A Christmas event featuring Santa and the Grinch draws over 300 children and landscaping lights outside the library were but two of the projects made possible in part with the funding.

Museum President Carol Pappas called the gift an honor to accept. The museum is launching its “Digging Deeper Initiative,” a series of new exhibits and oral history films that will dig deeper into Pell City’s history and present those stories in new, compelling and interactive ways.

“Stay tuned,” she said. “Because of Friends Bound for New Horizons, Museum of Pell City is bound for new horizons, too.”

Next up on the itinerary for the Friends group are a Rhine River Cruise and Painted Canyons of Utah, both in September.

In August 2025, the group plans to head to Scotland with tickets to the famous Royal Edinburgh Military Tatoo, a spectacular show “celebrating British Military, Scottish Heritage and international culture with world-class lighting projects and cutting-edge sound technology.” They are even offering an additional option trip – a 4-day, 3-night London pre-tour with fast train to Edinburgh.

Editor’s note: For more information on joining Friends Bound for New Horizons on their next adventure, contact Lawley at dnlawley@gmail.com.