If all goes as planned, Moody will begin seeing the beginning of a $100 million retail development along U.S. 411 and the Little Cahaba River.
Proposed by noted developer Stan Pate of Tuscaloosa, city officials are hailing it as a “real win” for the city, according to Moody Mayor Bill Lee.
The 200,000 to 250,00 square foot retail space is targeting property between 7 Brew and Joey Adkins Drive on Moody Parkway.
It took some incentives to land the deal, but Lee and the city council believe it to be a wise investment. The property has had its challenges because of the environmental concerns about the creek running through it, but the incentives will help overcome what had been financial roadblocks in the past.
According to the incentive agreement the council approved, worth about $65 million in incentives, it involves abatement of selected sales and property taxes, fees and permits, for up to 40 years or until the total it is paid. Pate has five years to begin the incentive process after his company invests a minimum of $10 million.
The 30-acre site will be mixed use of shopping and dining options. Clearing has already begun on the property. Existing property owners sold their land to Pate and businesses on that property now will be demolished after their leases are up.
In today’s corporate-driven medical care climate, Pell City’ s Dr. Rock Helms is forging a new path in healthcare for the region by returning to the days of old – ways from which he never wavered.
He opened Helms Healthcare in Vincent in March and in less than 90 days, 1,000 patients had come on board. And they’re still coming.
It has been an ideal match for the tiny town of Vincent, population 2,500, and Helms Healthcare. The town had been without a doctor for 20 years. The closest medical facility was in Harpersville but for the most part, residents traveled to Sylacauga, Birmingham, Pell City and Chelsea for major medical needs, according to Mayor Jim Lattimer.
Dr. Rock Helms takes care of tiny patient
Helms Healthcare locating a block from the city’s main street has been “a big benefit for everybody,” the mayor said. “He’s part of the community. That’s what we want for every business.”
Helms lauded the efforts of the mayor and council. “I am super appreciative. The city has been amazing. They made it very, very easy to come here, and we owe them a debt of gratitude.”
To make the partnership come to fruition required some investment by the city to prepare. The long vacant building on Florey Street that the city owned needed repair. “We looked at it and saw the potential, but it needed quite a bit of work, and it needed it quickly” if Helms was to open in March.
That was January. The council voted unanimously to move ahead with the opportunity, and they replaced air conditioning, fixed water damage and made other improvements to get the 3,000 square foot building ready to open. “$60,000 was worth it to get a doctor in here.”
Helms invested as well and continues to add and upgrade to what is now a state-of-the-art medical clinic with a doctor, three nurse practitioners, two registered nurses, technicians and a full staff.
He takes pride in the personal approach the entire staff takes to serving its patients. “When you call, you get a real person,” he said, not a number to press.
Helms said he could not have envisioned a better welcome from the community and the region. “It’s amazing the flow of people coming in.” He anticipated existing patients from his years in Pell City would amount to about a third and “hopefully we would grow the clinic over a year’s time to be sustainable. It has exceeded expectations in multiples. It’s obvious we are going to be successful.”
A full, onsite lab makes testing convenient
The numbers bear that out. In the month of May, 30% came from around the area – Vincent, Harpersville and Chelsea. Now it’s “north of 40 percent and growing like crazy.”
Helms has brought cutting edge health care to the area, providing general and cardiac ultrasound, lab services, digital X-ray and IV infusion of fluids, including iron, Lasix, hydration. Soon to be added is wellness infusion therapy. Iron infusions done there can save patients a trip to the hematologist. They offer weight loss management as well.
“We have helped a lot of people,” Helms said. “The sole reason they haven’t seen a doctor is because they have to drive. We’ve seen several like that. Transportation is a huge barrier.”
Since opening, he has seen better medical outcomes because they can get the help they need close to home. “That’s our hometown doctor,” said Lattimer, a hint of pride in his voice.
“The people have been very appreciative,” Helms said. “They’ve helped me personally and professionally to re-establish a hometown practice like I started in 2001.”
History appears to be repeating itself. Fresh from medical school in 1999, Helms came back to his hometown of Pell City to begin practicing medicine. His vision then – as now – was that of a small-town doctor building relationships with his patients, listening to their needs and guiding their care toward positive outcomes.
It is family medicine at its core, treating patients like family because, in essence, they are.
In 2001, he founded Northside Medical Associates in Pell City, beginning with only a handful of providers and staff. He grew it into a thriving campus of medical facilities, a pharmacy, urgent care and multiple specialties and locations in other communities with over 200 employees.
He sold it, fulfilled his contract commitments and is now starting over with Helms Healthcare in Vincent and plans to locate another in Pell City.
There have been patients wondering if he will stay in Vincent. While he does have plans to open in Pell City later, he stressed, “we will keep this open. I know it’s the Lord’s will. It’s nothing short of a miracle we are growing like this.”
Latest addition to Pell City medical community puts focus on treating whole patient
Story and photos by Graham Hadley
When Dr. Shilpa Patel was offered the opportunity to open St. Clair Eye in the same building with Pell City Internal and Family Medicine in Pell City, making the decision was an easy one.
“We had recently moved to Odenville and saw there was a growing need for eye care in the county,” she said. “Dr. Rick Jotani at PCIFM said they had space there, and within a month we were rolling. There are lots of specialties in the building, and they needed eye care, so it really worked out great.”
Jordan Greer demonstrates a VR headset used for visual field testing
St. Clair Eye is a full-service vision medical center, with a focus on eye injuries and eye disease, often working in conjunction with other physicians. Patel is quick to point out that there are often many other health issues affecting the eye, so they make sure they are looking at the wellness of the whole patient.
“You have to tailor each exam to each patient and their needs,” she said.
To that end, St. Clair Eye makes sure they are able to treat patients with special needs, making sure the office is sensory inclusive, and their equipment is accessible to people with mobility issues as well.
“We are Kulture City certified,” she said, noting that doctor’s offices can be overwhelming for people on the autism spectrum, people with dementia and other cognitive conditions. Every patient who needs one is provided with a bag containing sunglasses, noise-reducing earphones, fidget toys and more – anything they need to be more comfortable during their visit.
According to the Kulture City website, certification makes sure businesses “cater to everyone with sensory needs, not just autism. This includes military vets with PTSD, adults with dementia, Parkinson’s disease, stroke patients, just to name a few.”
In addition to Patel and her staff being Kulture City certified, she is also fluent in American Sign Language.
“When treating patients, you have to have the right tools and skills to get the desired end result. And that varies on who you have in the chair. All of that comes with experience,” she said.
Though St. Clair Eye has only been open a few months in Pell City, Patel brings with her decades of experience as not only a medical professional in optometry, but also as “a distinguished scholar and fellow of the National Academies of Practice and a fellow of the American Academy of Optometry.” A Birmingham native, she is a graduate of UAB, Ohio State and Harvard.
She was in private practice in Birmingham for years and worked at the Callahan Eye Clinic.
The KultureCity sensory bags with ear and eye protection, fidget toys, and more
“Everyone in our office is local,” which makes them feel more connected to the community and patients. “We work as a team.”
Those connections to the community have always been important to Patel. She is particularly proud of her time volunteering for Red Mountain Museum, which eventually became part of what is the McWane Center today.
St. Clair is one of the fastest growing communities in Alabama, and as more people move to the area, so does the demand for medical services, particularly specialties like optometry.
“We do comprehensive eye exams, set people up with contacts and glasses, treat glaucoma, dry eyes and other vision issues. We see a lot of people with diabetic-related vision problems, and some people who just need regular checkups” and maintenance-level care.
“Most eye diseases progress gradually,” and many people don’t realize they have a problem until it has been going on for a long time, sometimes years, Patel said. As much as hands-on medical treatment is necessary, she says they also focus on educating their patients about not only specific problems with their eyes, but how their overall health can affect their vision. … We treat the whole patient, look at their overall wellness.”
Patel said St. Clair Eye has been growing quickly from day one. “We are getting busier every day. Marketing and word of mouth have been a huge help,” but so has support from the community.
“The Pell City Chamber of Commerce has been great. They were here for our open house” and have continued to support the new business, she said.
Multi-million-dollar investment latest for Pell City Ford dealership
Story by Carol Pappas Photos by Mackenzie Free
When Town & Country Dealer Principal and CEO Steve Watts and Partner Bill Sain bought Pell City Ford back in 2009, they saw potential. Today, as they look out over the 13-acre campus, they see they were right.
What began with 19 employees, a 9,000-square-foot new car showroom, service center and a lot for used cars and trucks is now a sprawling series of state-of-the-art complexes providing a comprehensive range of services.
Service area for commercial fleets, heavy equipment vehicles and TC Customs work
From new and pre-owned vehicles to a massive QuickLane service area, to a vehicle customization center to service bays for commercial vehicles, you might say Town & Country has come a long way since those early days. And you would be right.
In June, executives cut the ribbon on their newest addition, the 36,000 square foot headquarters for TC Customs and a service center for commercial fleets with the ability to lift heavy equipment vehicles up to 25 tons.
The $16 million investment means additional electric vehicle charging stations, more than doubling the service bays available to 48 and pushing employment numbers to the 100-mark.
“We’ve come a long way,” said General Manager Doug Bailey, noting the support of Pell City and St. Clair County, St. Clair Economic Development Council. “Everybody pitched in to help us become successful.”
“This is a great event,” added Mayor Bill Pruitt. “Town & Country has been a longtime partner of the Pell City family. They continue to pour investment into our community. We appreciate everything they have done and the continued investment.”
TC Customs is a vehicle customization center specializing in Ford vehicles, like Broncos, but works on all makes and models. It features 29,000 different wheels for custom wheels and leveling, lift and lowering kits for vehicle suspensions, exhaust systems from the top names in the business, bed covers and more. As they say, “If you can dream it, we can build it.”
Partners Bill Sain (left) and Steve Watts (right) share a moment with Pell City Mayor Bill Pruitt at celebration
It’s not the first expansion in Town & Country’s history under Watts and Sain. In 2017, they replaced the existing dealership and repurposed it to preowned vehicles, some servicing, new and used inspections, heavy engine work, cleanup and detailing.
That made way for a 27,200 square foot expansive glass showroom, LED features and halo digital graphic accent lighting.
Waiting areas with tables are equipped with iPads for games and movies and large screen monitors are strategically located for viewing.
QuickLane headlines its massive service center offering parts and service for all makes and models of cars, trucks and SUVs.
Before cutting the ribbon, officials noted that the successful road to this point resulted from teamwork. They announced national awards won by the management and staff, and they thanked City of Pell City, St. Clair County and St. Clair County Economic Development Council for their support over the years.
Goodgame Company of Pell City built the expansion facility.
New Pell City plant, investment celebrated with open house
When Rulmeca Holdings, a global supplier of idlers and pulleys for belt conveyor systems acquired Douglas Manufacturing in 2023, officials pledged new investment in the Pell City plant. Ten months later, they broke ground on a state-of-the-art 50,000 square foot idler plant at the site on Industrial Park Drive.
Inside new $11.7 million plant
In June, officials cut the ribbon on the new facility, celebrating the $11.7 million investment in the expansion, creating 50 jobs in what is known as The Vulcan Project.
Founded in Alabama and headquartered in Pell City since 1991, Douglas Manufacturing has been a trusted name in the bulk material handling industry for decades. In 2023, the acquisition brought together two respected brands with shared values, complementary expertise and a united vision for the future.
Project Vulcan represents the most ambitious expansion in the company’s history. This new facility significantly increases Douglas Rulmeca’s production capabilities, particularly in the manufacturing of conveyor idlers and related components. The investment in advanced automation and production systems not only enhances quality and efficiency but also creates new jobs and growth opportunities in St. Clair County and throughout the region.
“The ribbon cutting is more than the opening of a new building, it’s a celebration of where we’ve been, what we’ve built and where we’re going,” said Paul Ross, president and CEO of Douglas Rulmeca. “Project Vulcan strengthens our position in the global market while deepening our roots right here in Pell City. We’re proud to invest in American manufacturing and to do so in a way that brings lasting benefits to our employees, our customers and our community.”
Sporting Project Vulcan tattoos
The presence of Marco Ghisalberti, president of the Rulmeca Group, and Fabio Ghisalberti, vice president of Rulmeca Group, underscored the strength of the collaboration between Douglas and Rulmeca and the shared belief in the future of this facility and its people. Their leadership and vision made Project Vulcan a reality.
The new facility symbolizes the power of teamwork with contributions from their global partners in Italy, Canada and Wilmington, N.C.
Officials say they are continuing to invest in technology, talent and customer service as the company supports industries ranging from mining and aggregates to recycling and logistics. With the launch of Project Vulcan, the company is better equipped than ever to deliver high-performance solutions to customers across the United States and around the world.
Special guests for the ceremony were City Manager Brian Muenger, Nick Hadley of Alabama Department of Commerce, St. Clair Commission Chairman Stan Batemon and Jason Roberts of St. Clair Economic Development Council, whose support, executives said, was instrumental in bringing Project Vulcan to life.
For the first time in a quarter of a century, the local chapter of the National Wild Turkey Federation held a Hunting Heritage Banquet in St. Clair County and marked the event as more of a success than they ever dreamed.
“Even if we had raised half of what we did, I would have considered it a success. We brought in about twice that. This was a fantastic first-time event,” said Jim Tollison, chapter president and chairperson of the fundraiser.
The local branch of the NWTF, called the Logan Martin Longbeards, recently reorganized with the help of the national organization, Tollison and some of his coworkers at Alabama Farm Credit in Talladega, where he serves as the regional vice president, and a host of others throughout the community.
“The NWTF works to protect wild turkey habitats and hunter rights,” Tollison said, pointing out that wild turkeys were all but hunted out in Alabama in the early 1900s. “For years, it was not common to see turkeys around where we live. They had to reintroduce wild turkeys to the state, or we would not have them today.”
The committee included Cameron Edge, Hanna Grogan, Logan Tucker, Karlee Tucker, Tim Smith, Brittany Smith, Jim Tollison, David Talley, Coy Holloway and Dillion Willams (Not pictured – Brooke Tollison)
Those efforts run the range from conservation to working with communities and government agencies to protect the land and the heritage of the sport.
The event organizers are still adding everything up, but the banquet, held April 3 at Celebrations in Pell City, brought in between $30,000 and $35,000 and attracted more than 150 people.
Aside from the catered dinner by Bowlings BBQ, attendees got to bid on and take part in drawings for a variety of guns and other outdoor and hunting equipment.
“People came together who like the outdoors,” Tollison said. “It was just a great group of people. The Federation had some special guns to win. Some are custom that are only available from the organization.
“It’s always fun to have a live auction – there were a couple of times I realized I was bidding against my wife, Brooke. And she was bidding on lots of stuff – it looked like she was trying to furnish our son, Jay’s, college room with NWTF stuff.
“Brian Worley helped with background checks, and GNX Guns and Bama Guns & Outfitters also were big sponsors.”
Those partners were key to the success. “Chad Camp with Lovejoy Realty really stepped up. He was eager to support the outdoors and did the premiere sponsorship,” Tollison said. Others, like Realtor Dana Ellison and Rob Knight not only sponsored the event, but they came and spent money at the auction.
Chapter president Jim Tollison and Chad Camp
Other sponsors included Cline & Co Properties; Richey, Price, Sawyer and Associates; THM Electrical and Maintenance Services; Chase Phifer; GNX Gun Exchange; Coosa Guns & Outdoors; Sen. Lance Bell; Bain & Co. CPA; Dixie Sod Farm; Alabama Farm Credit; Farm Systems Inc.; Metro Bank; Covered Bridge Timber Inc.; Rodney Bunt; Knights Plumbing; Ryan’s Hope Poultry Farm; Brooke Tollison, Alfa Insurance; Scott Tucker; and Alex Williamson
“Celebrations was great to work with. They have upgraded the venue, and everything was perfect for what we wanted to do … have a family friendly event where people could bring their kids and have a fun night.”
Tollison also wanted to thank all the help he had organizing everything, especially from the NWTF and his associates at the bank.
“I had been attending these events in other places as a way to network and build business relationships and finally said to myself, why don’t we do this here? I was sitting with NWTF regional representative Coy Holloway and Hannah Grogan (who became treasurer for the organization) at the bank, and everyone was on board.”
The previous chapter had ceased operations years ago. “When we came up with the name Logan Martin Longbeards and looked it up, turns out the old chapter had used the same name. We had no idea.”
From that group, they organized a board and then put their attention toward the banquet.
Some of the guns to be auctioned off
“It was really a small core group of people who did most of the work – people from the bank, Coy and others. Brooke was probably one of our top sellers for the event. … And Hanna did a lot of the organizing for the actual event. Representative for NWTF had high praise for her efforts.
“We were blessed this first time.”
The money raised at the event goes to the NWTF efforts, both locally and around the country, with the exception of funding set aside for a local scholarship the Logan Martin Longbeards plan to award.
After the success of this year, Tollison is already looking ahead. “We will be doing this again next year. We had people from Clay and Randolph counties who came out and supported us. I want to reach out to other neighbors, like Talladega and Calhoun counties and get their involvement.”
It was a night of “good fun,” Tollison said, “with a great crowd of quality people who came together to support the NWTF and its efforts.”
